Bob Brodell Email & Phone Number

United States

Partnering with Health Plans to improve the overall benefits to their members, improve compliance, and reduce overall cost and while increasing member satisfaction.

Multi-State

Work throughout a 5 state area to provide consulting and advising services to the Employee Benefits market. Working with both the individual and group market. Concentrating on enhancing the ancillary offerings for the individual and group market. Hold educational webinars with business owners, HR, and brokers/consultants. Webinars included overview of programs in the market, the changing landscape of health insurance, and the new options that are now available because of the affordable care act. Enrollment specialist for several organizations covering the full continuum of employee benefits.

Great Lakes Regiom

Purchasing Power is the premier purchase program that helps employees purchase name-brand products with manageable monthly payments through payroll deduction over 12 months.

Created a General Agency focused on selling ancillary benefit programs through licensed insurance agents. Initial distribution throughout 10 states. Negotiated co-marketing contracts with national and regional insurance carriers, as well as unique ancillary product providers. Worked with employer groups, Associations, and individuals.

Greater Chicago Area

Responsible for selling the CIGNA Life, Disability, and Accident programs within a defined territory. Work with Brokers and Consultants throughout Northern Illinois, Madison Wi, Cedar Rapids IA; * Developed business writing relationships within 60 days at CIGNA Group Insurance.

Brought in to utilize existing contacts and grow new distribution for a start up division called Benefit Solutions by GE. Project goal was to take existing health, legal, and identity theft products that had been sold through Direct to Consumer marketing channels and build new Business-to-Business distribution system, selling through licensed insurance agents and brokers. Project on pace to double membership and achieve $10 million in revenue by end of 2008.Negotiated wholesale, voluntary employee benefit agreements, and retail deals projected to add over 100,000 new members and over $3 million in annual revenue over the next 24-36 months.Built distribution networks with over 20 large general agencies with access to hundreds of brokerage agencies. Built direct access to larger brokerage agencies. Identified and created opportunities for strategic alliances with other employee benefit organizations, to co-market complimentary products.Developed alliances with multiple regional NAHU (National Association of Health Underwriters) organizations to market products through their network of independent brokers.Initiated new sales processes to reduce time to sale that included utilizing a phone representative to call and book appointments in key sales areas. Book four times previous number of personal appointments.

Regional health carrier, including sale of PPO and indemnity medical plans on a fully insured and self funded basis. Developed distribution system of over 900 agents in North and Northwest Illinois and Southeast Wisconsin. Sold over $1.5 million in premium for groups predominantly under 100 lives. Increased quote volume by over 25% in territory compared to previous years.

National dental and vision carrier responsible for management of six member sales and account management team. Responsible for all new employer group sales and retention of existing business.Produced more than $1.5 million in premium in single year.Achieved 98% account retention through implementation of new strategic account management solutions.Built broker distribution system of more than 2,000 agencies and consulting firms.Developed internal business tracking systems to monitor activity and production which resulted in greater representative accountability and efficiencies.

Regional managed care organization serving more than 150,000 members in Midwest. Directed sales and marketing staff of 12 for the Chicago, Springfield, and NW Indiana markets. Built strong base of over 25,000 lives in less than two years, following approval of the key product line by The Department of Insurance.Led team responsible for designing and implementing (corporate wide) all new plan designs (HMO, POS, and PPO), including coordination of a leased network.Created and initiated new corporate positioning and communications strategy (including advertising) for all markets and products. Resulted in the addition of strong broker/consultant network. Successfully led team through new distribution development strategy during critical lay off phase of sales staff. Built network of more than 1,200 distributors during this transitional period.

Served in multiple key executive positions with Chicago HMO, which was acquired by United Healthcare. Continued and expanded roles through the acquisition. Responsible for sales and distribution of Medical programs to large commercial clientele in the Chicago market area. Led team of 18 sales people and 40 customer service representatives.One of the top five producers through production of over $10 million in premiums.Handled all new business and retention for groups up to 1,000 lives.Developed close relationships with over 80 key brokers and consulting firms in the Chicago area.Successfully managed book of business of over 600 employer groups and more than 74,000 members.Worked directly with CEO to develop creative underwriting strategies to drive growth. Initiated market research program to analyze customer needs. Resulted in growth through new business and retention of existing bookAdded over 130,000 members to become the second largest HMO in Chicago.Achieved high-level growth by developing measurable market plan and implementation strategy that promoted the concept of "consulting" rather than sales to clients.Coordinated reorganization of department infrastructure to incorporate team approach to account development and retention. Program integrated sales, marketing and member servicing functions.; Built team of nearly 50 associates focused on sales and service which resulted in 90% retention of business