Robert Bruce Email and Phone Number
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Robert Bruce personal email
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Senior level management professional/entrepreneur with a wide range of operating and consulting experience. Prior and current experience as public company director, private (VC funded) company director, private company CEO, private and public company CFO, and COO. Deep exposure to a number of industries, including clinical laboratory operations, medical device commercialization (regulation and reimbursement), digital advertising/marketing, manufacturing, oil/gas/renewable energy, biotechnology, gaming, and various service industries. Written and spoken Mandarin Chinese.Specialties: Entrepreneurship, financial restructuring, capital raising, clinical laboratory and medical device regulation and reimbursement, online advertising and gaming, business in China, public company board governance
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Vice President, Reimbursement Strategy & ExecutionPersonalis, Inc. Sep 2021 - PresentFremont, California, UsResponsible for all aspects of public and private payer reimbursement strategy and execution for advanced next-generation sequencing (NGS) oncology clinical molecular diagnostic testing, including comprehensive genomic profiling and liquid biopsy MRD assays. Develop and manage internal billing department, including implementation of SaaS revenue cycle management system. Lead public payer (primarily CMS) strategy and tactics to obtain Medicare coverage, coding and appropriate payment for innovative diagnostics. Draft reimbursement dossier and work closely with medical science liaison team on clinical trial design and health economics modeling and publications.
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Chief Financial OfficerClinical Genomics Oct 2019 - Sep 2021Edison, Nj, UsResponsible for all aspects of financial control and reporting, risk management, financial analysis and budget planning, and tax preparation and filing for this privately held, venture-funded molecular diagnostics laboratory and medical device company. -
Vice President -- ReimbursementClinical Genomics Aug 2015 - Sep 2021Edison, Nj, UsResponsible for all aspects of public and private reimbursement of molecular diagnostics for colorectal cancer screening and monitoring-focused CLIA-certified laboratory and FDA-regulated medical device manufacturer. Develop and manage internal billing department, including implementation of SaaS revenue cycle management system. Lead public payer (primarily CMS) strategy and tactics to obtain Medicare coverage, coding and appropriate payment for innovative diagnostics. Develop and manage private payer account executive team. Draft reimbursement dossier and work closely with medical science liaison team on clinical trial design and health economics modeling and publications.
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PresidentOakmont Advisory Group, Llc Apr 2004 - Aug 2015Founder/owner/principal of this boutique financial and operational management consulting firm. We focus on providing senior level strategic and tactical advice to privately-owned and publicly-traded companies seeking financing, high growth/commercialization, going through a restructuring or due diligence process, and/or requiring facilitation of complex communications with internal or external stakeholders. -
Board MemberLihua International, Inc. Apr 2009 - Jun 2014Lihua (formerly NASDAQ: LIWA) was a leading Chinese manufacturer and marketer of alternatives to traditional virgin copper wire, including recycled copper wire, recycled copper rod, recycled copper anode and fine gauge copper-clad aluminum (CCA) wire. Lihua supplied diverse industries in China, including the consumer electronics, automotive, white goods, telecommunications, and wire and cable industries.
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Board MemberImmucell Corporation Dec 2007 - Dec 2010Immucell is a publicly traded (NASDAQ: ICCC) manufacturer and marketer of animal health products directed at the bovine (dairy and beef) production industries. Their products include medical devices and pharmaceuticals.
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Board MemberChina North East Petroleum Holdings, Ltd. May 2008 - Aug 2010China North East Petroleum Holdings, Ltd. (formerly AMEX: NEP) was a publicly traded oil producer with operations located in northeastern China.
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Chief Operating Officer And Vp ReimbursementEnterix Inc. Apr 1999 - Mar 2004Early employee (first in US) for this Australia and US-based medical device start-up. Enterix developed, manufactured and marketed a novel proprietary colorectal cancer screening test. This included establishing and operating a dedicated national laboratory that processed and reported test results. Led effort to obtain a federal law change that allowed CMS to consider coverage of novel colorectal cancer screening tests, and subsequently obtained a positive National Coverage Decision and appropriate payment for Fecal Immunochemical Testing. Enterix was VC financed (in a difficult market environment) and ultimately was sold to Quest Diagnostics.
Robert Bruce Skills
Robert Bruce Education Details
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Yale School Of ManagementManagement -
Princeton UniversityEast Asian Studies
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Inter-University Program, Taipei, TaiwanMandarin Chinese
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Middlebury College Summer Language SchoolsMandarin Chinese
Frequently Asked Questions about Robert Bruce
What company does Robert Bruce work for?
Robert Bruce works for Personalis, Inc.
What is Robert Bruce's role at the current company?
Robert Bruce's current role is Vice President -- Reimbursement Strategy & Execution at Personalis.
What is Robert Bruce's email address?
Robert Bruce's email address is rb****@****adv.com
What is Robert Bruce's direct phone number?
Robert Bruce's direct phone number is +120755*****
What schools did Robert Bruce attend?
Robert Bruce attended Yale School Of Management, Princeton University, Inter-University Program, Taipei, Taiwan, Middlebury College Summer Language Schools.
What skills is Robert Bruce known for?
Robert Bruce has skills like Start Ups, Entrepreneurship, Venture Capital, Online Marketing, Online Advertising, Management Consulting, Digital Media, Analytics, Private Equity, Restructuring, Manufacturing, Business In China.
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