As a Product Marketing Manager, I develop strategic product positioning and messaging to emphasize key benefits for target audiences. I plan and execute go-to-market strategies, conduct market research, and analyze competitors to ensure we stay ahead. Working closely with product, sales, and design teams, I align efforts to guarantee successful product launches. I also manage marketing campaigns aimed at driving product adoption and revenue growth, while overseeing the creation of relevant materials. Additionally, I equip sales teams with the necessary tools, training, and resources, while managing sales support tools and timelines. By monitoring product performance and leveraging data, customer feedback, and market trends, I continuously refine our strategies. From 2020 to 2023, I led the Diversity, Inclusion, & Equity Committee, organizing company-wide events to foster understanding of under-represented communities.

I developed and implemented strategic marketing plans aimed at brand positioning, demand generation, and market penetration. Leading and mentoring a marketing team, I oversaw multi-channel campaigns while optimizing budgets to maximize ROI. By analyzing market trends, customer insights, and campaign performance, I identified key growth opportunities. I also collaborated with internal teams and external partners to align marketing initiatives and strengthen brand presence.

I worked directly with the CMO to develop comprehensive marketing strategies and manage all marketing channels. I executed targeted email marketing campaigns using Pardot and Salesforce Marketing Cloud, while optimizing workflows, audience segmentation, and personalized communication strategies with HubSpot and Pardot.

I supported the CMO and sales teams in executing multi-channel marketing campaigns, ensuring alignment with sales goals. I created and maintained documentation to aid in strategy optimization and developed marketing materials to effectively communicate value propositions to potential students.

I provided customer support and managed administrative tasks to assist the sales team, while coordinating logistics and maintaining student accounts for seamless course access. Additionally, I oversaw office logistics, managing supplies, resources, and other administrative needs.

I coordinated with performance spaces, actors, designers, directors, stage managers, and artists to ensure smooth event execution. I managed administrative tasks, including press releases, social media, scheduling, and overall event management. As the overseer of the Full Circle Series (FCS) event, I selected productions, coordinated with charities, and booked venues. Additionally, I handled casting, acquired production teams, organized fundraising efforts, engaged with donors and sponsors, and managed production rights.

I built and maintained strong supplier relationships through regular communication and effective issue resolution. I managed and tracked supplier spend data, ensuring accuracy and timely updates in PPM4 and Microsoft Dynamics AX. I also onboarded new suppliers by negotiating agreements, setting standards, and managing profiles. Additionally, I handled accounts payable inquiries, managing invoicing and ensuring confidentiality.

I developed and maintained a new invoicing and tracking process to streamline shipment management, eliminating the need for third-party companies. I managed and billed all shipments, generated weekly billing documentation for global shipments, and kept detailed logistical records for future reference. Additionally, I oversaw team activities to ensure timely project completion and trained new employees on shipping procedures. I also handled logistical inquiries via Zendesk and communicated with internal teams, clients, and vendors.

I reviewed and organized Potbelly invoices, entered data into PPM4, tracked inventory, and sent invoices to store managers for payment. I managed multiple projects, including generating and reconciling weekly and monthly statements for corporate stores and franchises. Additionally, I developed a system for following up on delinquent payments and streamlined invoice documentation processes across multiple partners.

(re)discover theatre is a company formed by seven artists in the Chicago area, focuses on remolding the typical facets of theatrical productions. The Administrative Director's responsibilities requires a business skillset not found in other positions – scheduling meetings, taking notes, communicating within the company, setting goals/deadlines, assisting in press/Jeff Committee interaction and preparation and managing emails. The Casting Direcotr deals with scouting, contacting and calling in actors who are determined “good fits” for roles so a director will be able to decide on their ability to portray that character; finalizing audition spaces, times, schedules and actual sides are main tasks as well.

I managed the intake of over 80 invoices per day, cross-referencing data with the Groupon system. I utilized Microsoft Excel, NetSuite, and Salesforce for efficient data management and processing. Additionally, I communicated regularly with Groupon Goods Account Managers, buyers, and representatives to ensure smooth operations.

NSLC allows for high school students across the nation and around the world to experience a hands-on, interactive summer program with an academic focus of their choice, hosted at premier academic institutions, while building on the fundamental foundation of leadership and independence. The enrollment coordinator operates as the liaison to all students, parents, site staff members, and university affiliates for the entire NSLC organization. The responsibilities also include filing, mailing, exemplary phone etiquette, faxing, copying and administrative organization—all completed on self-applied timelines.

Employees in this department are scheduled 3-6 shifts per week as bartender, greeter, gift shop attendant or coat check worker. Regardless of the position, customer service is the one incredibly important quality that is absolutely necessary for the job to be executed effectively well.

This position requires people to be incredibly detail-oriented, have an ability to multi-task, while also create a friendly demeanor for the customers so they are able to walk away feeling more content than they did when they arrived at the store.

Beyond evaluating, creating, and logging audience survey information into organized systems, patron and volunteer management was also a large part of the job description. The proposal for the transition from a Facebook group to a Facebook Fan Page was initiated by my role in the company.