Bobby Benjamin Email & Phone Number

Bandung, Id

Area Sales Manager: Bogor City and Regency (Bodeta, Indonesia), Surabaya City, Madiun City, Madiun Regency, Ponorogo Regency, Ngawi Regency, Magetan Regency, and Pacitan Regency (East Java, Indonesia)• Develop strategic sales and marketing in regional area for all brands (Tropicana Slim, Nutrisari, HiLo, L-Men, Lokalate, W’Dank) through General Trade channel and Modern Trade channel• Manage an end-to-end supply chain from manufactory to distributors to stores to end consumer operators and to end-consumer• Conduct and consolidate overall budget or target projection, including short-term and long-term, according to management direction• Generate market trends (competitive intelligence, benchmarking), by summarizing key findings, insights, and tailored it to relevant stakeholders• Assist Manager in creating sales strategy to escalate regional scale distribution performance in East Java and Bodeta area• Responsible for regional projects such as: Loyalty Project, Hilo Choco Bites Development Project, Distributor and Internal team’s regular event, buddy and mentor in East Java, merchandisers operational appsheet based application, and Salesman Self Assessment• Given great responsibility developing sales and distribution performance in underdeveloped areas through Firestart Project, also holding the branch with the largest sales contribution in Indonesia• Successfully created better regional fundamental system such as: Monitoring Dashboard, Area Data Analysis, Man Power Improvement, and Distribution Directive Guidelines through item and outlet management• Successfully reduced dependence on pareto items and outlets in East Java and Bodeta region in 2023 and 2024• Successfully managed 6 supervisors, 15 salesmans, and 15 merchandisers to achieve sales targets with several KPI’s of distribution excellence. Currently manage 4 supervisors, 19 salesmans, and 11 merchandisers

Area Sales Manager: Lamongan Regency, Tuban Regency, and Bojonegoro Regency (East Java, Indonesia)• Managed team and developed territory by implementing distribution excellence for all brands (Tropicana Slim, Nutrisari, HiLo, L-Men, Lokalate, and W’Dank) through General Trade and Modern Trade channel• Performed data analysis to gain market insight and to define growth and excellent sales strategy• Managed and implemented strong relationships with all stakeholders (Distributors, Stores, and Internal Team)• Handled Call Plan management project for merchandisers throughout East Java region• Successfully managed 4 supervisors, 12 salesmans, and 9 merchandisers to achieve sales targets with several KPI’s of distribution excellence

Indonesia

• Designed and developed strategies and tactics to market• Identified creative campaigns and be the lead marketing person for a roster of artists and their music• Coordinated publicity and promotion to build artist careers and manage the demand for their music• Analyzed sales and streaming data to evaluate and improve the success of marketing efforts

Indonesia

• Designed and developed strategies and tactics to market• Identified creative campaigns and be the lead marketing person for a roster of artists and their music• Coordinated publicity and promotion to build artist careers and manage the demand for their music• Analyzed sales and streaming data to evaluate and improve the success of marketing efforts

Bandung Area, West Java, Indonesia

• Be a representative of the university in various events• Promoted Universitas Katolik Parahyangan through events and social media• Gave university related information to high school students all around Indonesia

The Hague, South Holland, Netherlands

• Researched and analyzed economic bilateral data between Indonesia and Netherlands• Made press reports• Translated official documents

The Hague, South Holland, Netherlands

• Handled administration in order to fight for the rights and interests of Indonesian citizens in the Netherlands• Implemented protocol procedures in welcoming regional government guests, including prepare coordination materials, facilities, and schedule of activities• Helped improve system quality to get ISO 9001• Translated official documents

International Relations, Economics

Education record

Education record

Education record