Bobby Brill Email & Phone Number

London, England, United Kingdom

Worldwide

Digital and marketing consultancy, training and implementation for; acquisition marketing, retention marketing and commercial operations (e.g. websites, sales funnels, tech stacks and CRMs etc.).Currently working with B2C and B2B eCommerce micro-SME; Pulmolink, who specialise in Medical Devices. I direct their strategy, deliver implementation and coach the team; training them to drive their business forward with digital independently. I built their website in Shopify.See "Projects" further down my profile (category of "accomplishments") for earlier contracts.

San Francisco Bay Area

Led this B2B Computer-Aided Biology Series B Tech Start-up’s marketing function; creating and executing omni-channel Sales & Marketing Strategy for all audiences; potential clients, investors, and recruits that put Synthace in front of the right Life Sciences professionals.- Budget owner for the marketing function, submitting annual proposals for budget using my Marketing Strategy and supporting Delivery Plans then being accountable for delivery as Line-Manager of 8 Sales & Marketing team members.- Successfully integrated and led a high performing geographically dispersed team through the use of digital tools; Slack, Kanban Boards, Google Hangouts, Skype and Zoom, while switching between offices and remote work in London, Boston, Massachusetts and San Francisco, California.- Built and wrote extensively for Syntahce’s Lead Generation website and the Computer-Aided Biology Community’s brochure website in the Squarespace CRM, enabling all of our digital Sales & Marketing activity.- Managed and prioritised competing projects, both as project manager and contributing to others. Multi-disciplinary (e.g. tech, lab, financial) with internal and external stakeholders.- Successfully protected client and business data, proactively reducing risk and ensuring retained business. Used CMSes including MailChimp and Hubspot to build communication processes and manage web content and databases- Owned, planned and delivered all Social Media for Synthace and the Computer-Aided Biology Community (CAB). Examples of which include, blogs, video and podcast growing all follower volumes from zero.- Created both digital, video and print assets utilised for successful campaigns utilising design software including Adobe illustrator, Adobe InDesign, Adobe Photoshop, Wondershare Filmora9 and GIMP

London, United Kingdom

Ashford

Joined this group of businesses as a digital marketing expert and created the digital acquisition program from scratch, consequently hiring a team to manage day to day acquisition marketing and moving to a full digital transformation role whist retaining responsibility for digital and web channels and assets.Accountabilities• Optimisation of web funnels e.g. qualifying leads, AB testing• Optimisation of sales funnels, using web tools, e.g. Lead scoring, chase messaging• All other business opportunities, involving automation or digital 3rd party tools.• All web insight e.g. management of analytics tools, attribution modelling, cross-sell opportunities, life time value, win back campaigns• All retention marketing for dormant leads, returning clients and referrals.• Web operations as the main business liaison to IT. Expert in all our digital tools, including CRMs, CMSes, MailJet, Unbounce, and bespoke systems.Notable achievements• Grew digital from delivering 15% of leads into the business when I joined, to 80% six months later, increasing the volume of clients by over 400%. • Took sole responsibility for maintaining and optimising these sources of leads into the business whilst building web platforms and conversion tools to support them, keeping volume up and also increasing quality for our sales agents.• Led the business in many successful digital projects, driving down cost to serve whilst keeping the focus on our clients.

Tunbridge Wells

Responsible for all digital acquisition activity as AXA PPP healthcare’s first digital specialist. Ownership of two significant budgets; one for B2B & one for B2C, totalling £8m/year. o Reduced cost by £200k in 2014 without impacting volumes by moving responsibility for management of digital performance channels in-house.o Extensive agency & stakeholder management, creative design & implementation, project ownership & supporting line reports & colleagues in digital tasks. o Ownership of all digital channels including paid search, display, SEO, email, affiliate marketing, lead gen & aggregators, planning annual budgets & implementing both BAU & test & learn activities.

Kent, Uk

Jointly responsible for the £7m/year paid search budget, & solely responsible for launch of GDN programmatic and retargeted display at this eCommerce travel business. o Drove down cost per acquisition in my airport campaigns by over 25% with no loss of volume.o Sole accountability for Google display network campaigns improving sale volumes within cost per sale targets by more than five times compared to test run in the year prior.o Reporting on campaign performance, making analysis and recommendations using Google Analytics data, particularly focused on drop off points UX / funnel optimisation opportunities.

Idm Postgraduate Diploma In Digital Marketing With B2B (Pg Dip Digm B2B), Marketing, Merit

Cisco, Network Computing

Activities and Societies: CISCO Qualification in Network Computing

A Levels, Double Applied Ict And Computing And English Language