Since officially launching this new business at a kick-off meeting the week the world shut down in March 2020, I have been working in General Management, focusing on product launches, rollouts and market acceptance, GTM, and revenue acceleration.At Activator, we are building a combined marketing automation and Customer Data Platform (CDP) on Salesforce that leverages our proprietary Data Management Layer. Since 2021, we have continued to leverage best-in-class technology and tools such as MarketingCloud, CRM Analytics, SalesCloud, Snowflake, AtData, Azure, and Stensul. My responsibilities include:- Managing expectations with internal investors and executives- Establishing the vision, goals, and strategic objectives for the organization- Helping to communicate and prioritize aggressive product roadmap and milestones- Building out repeatable and scalable playbooks: Value, Prospecting, Velocity, and Expansion for customer-facing sales and services teams and marketing- Top Grading for sales and services, including hiring, onboarding, coaching, and retaining high performers- Identify and maintain relationships with partners for key first-party data integrations, industry-specific data brokers, joint partnership ventures, and general evangelism in the fastest-growing segment (CDP, Data, marketing automation) in a hyper-competitive marketplace

Lead all go-to-market efforts and market facing sales and marketing field teams across Dominion Dealer Solutions platforms for Marketing Services, CRM and Digital. Delivered a three-year plan to reverse a >60 month negative sales trend. Member of the executive management team reporting to President & CEO.

Dominion Enterprises is a media and information services company serving the automotive, real estate and travel industries. DE provides advertising, marketing services and software solutions. Current and former portfolio brands include: Dominion Dealer Solutions, The Weather Channel, Homes.com and ForRent.com

Winalytics is a boutique management consulting firm focused on helping sales and marketing teams to build repeatable patterns of success to get more reps to goal more quickly. Winalytics combines analytical insight with targeted coaching to create an activity success formula around sales process, communication and ongoing management.

ThirdChannel is a retail technology and services company that puts cloud based technology into the hands of highly skilled, brand-right field agents to unpack shopping environments and generate action plans to guide in-store strategies and plans where they matter most. Key Highlights: - Responsible for rebuilding sales and marketing infrastructure for series A fundraising efforts - Won new and expansion business resulting in 125% plan achievement ($6MM revenue) in year one - Sample clients: New Balance, Oakley, Wilson Sporting Goods, Logic and White Wave Foods (Vega)

I joined DealerRater shortly after the recapitalization by Great Hill Partners as the first Head of Sales & Marketing. We successfully sold the business to Cars.com within three years.Key Highlights:• Delivered double-digit top and bottom line growth (90%+ margins, 40% EBITA)• Decelerated and reversed a 24 month slide, built on the back of a 15% sales lift from tenured reps• Restructured and top-graded a 20+ person sales and marketing team • Introduced a value-based and repeatable sales methodology, playbooks, sales aids and coaching• Responsible for building marketing automation, inbound, PR, social and outbound systems• Tech stack included: SFDC, Pardot, InsideSales, ClearSlide and HubSpot

Vee24 is a live customer engagement platform used by some of the world's leading customer facing brands such as: Audi, L'Oreal, Mattress Firm, Road Runner Sports and Jaguar Land Rover. I joined as employee #2 in the US immediately following a series-A investment and company HQ relocation to Cambridge, MA from Manchester, England (UK).• Provided sales and account management direction contributing to >400% pipeline growth• Increased first US customer MRR 320% in <10 months• Managed full sales cycle of 30+ new and pilot clients in the US & EMEA, >$1.5M in bookings• Roster included, Samsung, Road Runner Sports and Cancer Treatment Centers of America

I was recruited back to IMN by the new CEO and key Investors (Guidepost Growth Equity, FKA: North Bridge Growth Equity) to help lead turnaround efforts and an eventual sale within two years. We successfully sold the business to Reynolds & Reynolds, on schedule. Key Highlights:• Achieved >20% y/y growth, increasing run-rate to over $22M in 18 months• Perfected guidance from an erratic measurement to >87% and increased margins: 58% to 65%• Rebuilt field force of 40+ AEs, AMs, Regional Managers, OEM Channel Sales and Inside Sales • Launched two new products that doubled ave deal size (>$1,700 MRR)

I joined LivePerson as an original sales hire for the new Mid-Market team that provided the missing link to the already successful SMB and Enterprise teams.Key Highlights:• Exceeded first year quota, building pipeline from scratch ($1M quota)• Evolved to player coach to manager as the team scaled from three to 20+• Successfully launched new beta products into the market with key accounts • Sample roster: Edible Arrangements, DELiA*s, Estee Lauder, Eileen Fisher and Gain Capital

I was hired to manage and grow the field team for a VC-backed (Brook Ventures) company selling into the automotive and banking markets, during a full-blown economic crisis.Key Highlights:• Tripled revenue to > $15M; increased new accounts from 500 to 2,300+ with 90% retention• Recruited, motivated and managed a sales team that grew from 5 to 15• Established key reseller and partnership agreements in the US and Canada• Sample partners included: Lexus, Volvo, Hearst Media and Dominion Dealer Solutions

I joined Autobase shortly after an acquisition by Summit Partners. I wore a number of hats starting with planting the first flag in New England. Dominion Enterprises acquired the company in 2007.Key Highlights:• #1/20 - Presidents Club (100%) & CEO Council (120%) 2005, 2006 (quota >$1M)• Sales Person of the Year 2005, #1 in new sales revenue 2005 and 2006* Closed largest deal in company history• Promoted to manage Northeast & Mid Atlantic regions for sales and services* Responsible for 30% growth goals, $3M quota stack and a team of 10