Bobby Mcdaniel Email & Phone Number

Arlington, Va, Us

● Develop rolling 3-year marketing technology strategy which expanded marketing stack from mass email focus to fully integrated demand generation program with omni-channel focus ● Introduce marketing technologies for reporting, lead generation, social media, market research, search engine optimization and search engine marketing; negotiate rates and renewals for marketing tech stack, saving company $300K+ annually ● Improve marketing technology stack efficiencies through integrations between acquired marketing technologies and Salesforce CRM including Higher Logic Community, Form Assembly, HubSpot, Qualtrics, Databox and Marketing Cloud ● Develop sales process with demand generation lead handoff, resulting in 1K+ qualified prospects that influenced 376 opened opportunities and 81 won opportunities with sales-reported volume of $9.3B and $2B respectively within 10 months of launch ● Create KPIs and facilitate market research and designed key slides for presentations contributing to $2.5B sale of company● Achieve average unsubscribe rate below .003% through design and implementation of advanced, dynamic subscription center page which unified Pardot, Marketing Cloud, HubSpot and Salesforce opt-ins while maintaining US email regulatory compliance ● Assist in development of data governance policies and manage cross-departmental teams for projects including CRM governance ● Achieve 83% average increase in non-customer, organic traffic and 23% average increase in website traffic, directly attributed to implementation of technical site audits and SEO strategy ● Manage launch of new Peer Intelligence community with focus on bank executives, resulting in active community of 1K+ members, 2K unique activities and 250+ posts within first 12 months of content marketing strategy launch

San Antonio, Texas, Us

● Increased Salesforce adoption to 100% by applying standardized sales process and developing train the trainer program● Developed marketing technology roadmap, including integrations, to streamlined demand generation and sales handoff, reducing time to close from 2+ years to 12 months ● Identified $237K in marketing-sourced, opened opportunities and $20K in won opportunities within 7 months of transforming marketing automation platform and releasing lead scoring programs ahead of expected 12-month projection ● Executed data management and cleansing processes that improved email deliverability by 10%+ and re-engaged dormant leads ● Achieved annual average increase of 163% in website traffic and identified $122K in website-sourced opened opportunities within 6-months of developing and implementing Search Engine Optimization strategy ● Led implementation of DKIM/SPF for Marketo, which resulted in recovering 6K+ email addresses, achieving 99% average delivery rate and reducing unsubscribe rate below .3% ● Developed monthly, quarterly and annual reporting for marketing-related activities for CMO and leadership, guiding management to make informed, data driven decisions to optimize expenditures and improve revenue management ● Assisted in hiring and management of digital marketing team that supported lead generation program and marketing funnel, managed and coached team of 5 on search engine optimization and social media

Reston, Va, Us

● Identified $1.9M and achieved 125% increase in marketing-sourced won opportunities after implementing new lead nurturing tracks and providing in-depth CRM training to 15+ account managers and 3 members of sales leadership● Initiated and led multi-departmental Salesforce project team to align marketing, sales and finance, unifying demand generation and sales processes from acquisition of lead to the closing of a contract ● Developed automated cleanup campaigns and implemented quarterly ‘Wake the Dead’ campaigns which increased email deliverability rate 18 points to 98% ● Conducted backend technical and on-page site review to develop and implement SEO Strategy, identified key tactics to improve site functionality and keyword visibility and achieved 31% website traffic growth year-over-year (YoY) ● Launched SEM campaign and reduced cost per lead from $342 to $120 while increasing conversion rate from 1.54% to 5.47% ● Developed and tested social media strategy which resulted in exponential growth of followers and engagement, improving consistency and quality of posts while including industry-related news, thought leadership post and lead generation posts● Assisted in hiring and management of social media manager

Cheyenne, Wyoming, Us

● Founded company and mentored creative team of marketing directors in web development, social media and customer relations that created high-impact marketing campaigns leveraging both strategic and tactical initiatives ● Developed, branded and positioned local car rental company for $1.25M sale to international rental agency at Atlanta Airport ● Directed art and final design of logo featured in official announcement of airport’s consolidated Rental Car Center (RCC) ● Led 1st to market, innovative car rental booking application on Facebook, resulting in increased bookings and brand visibility ● Increased site traffic and sales through integrated campaigns, including SEO, SEM, SMM, email marketing and print collateral ● Developed and deployed brand campaigns across 5+ verticals including car rental, residential and commercial cleaning, food services, legal services and professional consulting

Columbia, Md, Us

● Developed and managed Marketo automated marketing program that achieved 55%+ of semi-annual opportunities, spending less than 20% of annual marketing budget ● Contributed to lead generation increase of 4,800% and reduced lead cost from $200 to under $6 per lead by leveraging buying behavior pipeline and developing original design of progressive profiling forms ● Directed email design and content of creative, surpassing industry average for email click-through rates (3.5%) by 126%● Spearheaded SEO strategy, producing increase of 11K monthly visitors Y0Y with high-value keywords in top 3 results● Achieved 9:1 return on each dollar invested by leveraging behavioral analytics of visitors, integrating SEM campaigns and optimizing marketing automation platform ● Increased profits and reached 75%+ conversion rate through creation of behavior-based progressive profiling system utilizing customized lead nurture campaigns and targeted sales pipeline

● Attained 75% increase in Company website traffic and secured presence in top three pages of SERPS through the creation and management of SEO department● Hired and trained employees, implemented best practices and standard operating procedures, drafted training manuals, and monitored all website optimization efforts● Achieved average conversion rate increase of 14%, resulting from online ad creative● Obtained 4% increase in booking rates through redesign of booking engine, by leveraging acquired UX design expertise, including wireframe, engineering, graphical, and interface design● Developed long-term relationship and trust, leading to increased responsibility and three vertical promotions in two years from Standard & Online Marketing Coordinator to Manager of SEO, Revenue Development & Marketing● Developed and implemented the Payless Perks Reward Program, by researching and designing consumer email marketing program and incorporating lead generation for email database, ultimately achieving significant increases in bookings for return customers and fostering lifetime customer loyalty● Assisted in strategy and execution of logistics for the company’s annual Franchisee Forum● Collected, analyzed, and presented reports explaining year-to-year variances in business and utilization for corporate stores and national/international franchises● Mentored franchisees on all aspects of rate management to improve revenue streams● Increased franchise revenues and vehicle utilization through consultations in strategic focus areas