Bobby Mcdaniel Email & Phone Number

Arlington, VA, US

• Develop rolling 3-year marketing technology strategy which expanded marketing stack from mass email focus to fully integrated demand generation program with omni-channel focus
• Introduce marketing technologies for reporting, lead generation, social media, market research, search engine optimization and search engine marketing; negotiate rates and renewals for marketing tech stack, saving.
• Improve marketing technology stack efficiencies through integrations between acquired marketing technologies and Salesforce CRM including Higher Logic Community, Form Assembly, HubSpot, Qualtrics, Databox and Marketing.
• Develop sales process with demand generation lead handoff, resulting in 1K+ qualified prospects that influenced 376 opened opportunities and 81 won opportunities with sales-reported volume of $9.3B and $2B respectively.
• Create KPIs and facilitate market research and designed key slides for presentations contributing to $2.5B sale of company
• Achieve average unsubscribe rate below.003% through design and implementation of advanced, dynamic subscription center page which unified Pardot, Marketing Cloud, HubSpot and Salesforce opt-ins while maintaining US.

San Antonio, Texas, US

• Increased Salesforce adoption to 100% by applying standardized sales process and developing train the trainer program
• Developed marketing technology roadmap, including integrations, to streamlined demand generation and sales handoff, reducing time to close from 2+ years to 12 months
• Identified $237K in marketing-sourced, opened opportunities and $20K in won opportunities within 7 months of transforming marketing automation platform and releasing lead scoring programs ahead of expected 12-month.
• Executed data management and cleansing processes that improved email deliverability by 10%+ and re-engaged dormant leads
• Achieved annual average increase of 163% in website traffic and identified $122K in website-sourced opened opportunities within 6-months of developing and implementing Search Engine Optimization strategy
• Led implementation of DKIM/SPF for Marketo, which resulted in recovering 6K+ email addresses, achieving 99% average delivery rate and reducing unsubscribe rate below.3%

Reston, VA, US

• Identified $1.9M and achieved 125% increase in marketing-sourced won opportunities after implementing new lead nurturing tracks and providing in-depth CRM training to 15+ account managers and 3 members of sales.
• Initiated and led multi-departmental Salesforce project team to align marketing, sales and finance, unifying demand generation and sales processes from acquisition of lead to the closing of a contract
• Developed automated cleanup campaigns and implemented quarterly ‘Wake the Dead’ campaigns which increased email deliverability rate 18 points to 98%
• Conducted backend technical and on-page site review to develop and implement SEO Strategy, identified key tactics to improve site functionality and keyword visibility and achieved 31% website traffic growth.
• Launched SEM campaign and reduced cost per lead from $342 to $120 while increasing conversion rate from 1.54% to 5.47%
• Developed and tested social media strategy which resulted in exponential growth of followers and engagement, improving consistency and quality of posts while including industry-related news, thought leadership post and.

Cheyenne, Wyoming, US

• Founded company and mentored creative team of marketing directors in web development, social media and customer relations that created high-impact marketing campaigns leveraging both strategic and tactical initiatives
• Developed, branded and positioned local car rental company for $1.25M sale to international rental agency at Atlanta Airport
• Directed art and final design of logo featured in official announcement of airport’s consolidated Rental Car Center (RCC)
• Led 1st to market, innovative car rental booking application on Facebook, resulting in increased bookings and brand visibility
• Increased site traffic and sales through integrated campaigns, including SEO, SEM, SMM, email marketing and print collateral
• Developed and deployed brand campaigns across 5+ verticals including car rental, residential and commercial cleaning, food services, legal services and professional consulting

Columbia, MD, US

• Developed and managed Marketo automated marketing program that achieved 55%+ of semi-annual opportunities, spending less than 20% of annual marketing budget
• Contributed to lead generation increase of 4,800% and reduced lead cost from $200 to under $6 per lead by leveraging buying behavior pipeline and developing original design of progressive profiling forms
• Directed email design and content of creative, surpassing industry average for email click-through rates (3.5%) by 126%
• Spearheaded SEO strategy, producing increase of 11K monthly visitors Y0Y with high-value keywords in top 3 results
• Achieved 9:1 return on each dollar invested by leveraging behavioral analytics of visitors, integrating SEM campaigns and optimizing marketing automation platform
• Increased profits and reached 75%+ conversion rate through creation of behavior-based progressive profiling system utilizing customized lead nurture campaigns and targeted sales pipeline

• Attained 75% increase in Company website traffic and secured presence in top three pages of SERPS through the creation and management of SEO department
• Hired and trained employees, implemented best practices and standard operating procedures, drafted training manuals, and monitored all website optimization efforts
• Achieved average conversion rate increase of 14%, resulting from online ad creative
• Obtained 4% increase in booking rates through redesign of booking engine, by leveraging acquired UX design expertise, including wireframe, engineering, graphical, and interface design
• Developed long-term relationship and trust, leading to increased responsibility and three vertical promotions in two years from Standard & Online Marketing Coordinator to Manager of SEO, Revenue Development & Marketing
• Developed and implemented the Payless Perks Reward Program, by researching and designing consumer email marketing program and incorporating lead generation for email database, ultimately achieving significant increases.