Bobby Reger, Mba Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

New York, New York, Us

In my most recent role, I am responsible for overseeing the entire spectrum of ecommerce and marketing efforts of several high-value brands in the coffee and beverage sector across various channels and systems. On top of managing and steering existing revenue streams, I am also in charge of the launch & GTM strategy for a new revenue stream in the DTC & B2B space.Another key part of my role involves crafting and conveying critical Key Performance Indicators (KPIs) to senior management, achieved through the creation of real-time visualizations and metric dashboards.A small selection of the key achievements from this role includes the following:➢ Elevated profitability by 25% in less than three months by eliminating inefficiencies through the direction of cross-functional teams and external agencies➢ Attained a 16% growth in AOV and a 14% growth in LTV by implementing marketing retention and cart expansion efforts.➢ Achieved additional millions in revenue growth by restructuring advertising strategy to fuel profitable customer acquisition, including the launch of new physical and digital advertising channels.➢ Enhanced ROAS by 66% by implementing digital tracking and attribution systems, allowing reallocation and optimization of advertising spend.➢ Initiated new multimillion-dollar revenue stream by partnering with product, engineering, and marketing teams.

At Driving Force Digital, we provide tailored solutions to scale customer acquisition and optimize lifecycle marketing efforts as opposed to a one size fits all approach typically offered by marketing agencies.We've done everything from scaling DTC brands from $3 million to $35 million in yearly revenue profitably to designing and implementing multi-million dollar custom ecommerce platforms and executing the associated GTM strategies.With a background that spans dozens of brands, a multitude of industries, and a wide variety of disciplines, there isn't much we can't handle. Plus, if we don't truly believe we can help you, we'll tell you up front and point you to someone that can if possible.https://www.drivingforcedigital.com/

San Carlos, California, Us

CartStars is home to the world's most recognized leaders in eCommerce and retail, who collaborate with peers to foster collective growth through shared knowledge and insights. Learn more at cartstars.com

During my tenure as Head of Marketing & Ecommerce at Elements Brands I performed due diligence for the acquisition of Natural Dog Company, integrated the company into the Elements Brands portfolio, and profitably scaled the company from $3 million in yearly revenue to $35 million plus in yearly revenue in under 3 years.➢ Grew sales on Amazon from under $1 million in yearly revenue to $10 million plus in yearly revenue while also launching on Walmart and Chewy without cannibalizing website or retail sales➢ Spearheaded new product development and product category expansion efforts to broaden offerings from balms to supplements, oils, and cleaning products to increase AOV by 70% & LTV by 3x➢ Developed and executed marketing and branding efforts that boosted brand metrics to meet or exceed metrics for major competitor brands in an independent Ipsos assessment

Charlotte, North Carolina, Us

While at Elements Brands, I led a dynamic team of over 20 professionals, overseeing up to 9 diverse brands. My responsibilities spanned across marketing, growth, analytics, support, and development, fostering collaboration and ensuring the success of each brand under my purview.I played a pivotal role in the M&A initiatives, conducting thorough due diligence on brands in industries ranging from pet and beauty to health and home goods, contributing to the seamless execution of strategic initiatives by Elements Brands.A few of my key accomplishments are mentioned below:➢ Scaled Natural dog Company from $3M in yearly revenue to $35M+ in yearly revenue in under three years.➢ Drove hyper-acceleration of product sales to $3M+ in just a few months launching Rockin Green Active Wear Detergent.➢ Transformed TriLASTIN from $2M in annual revenue to $5M+ by expanding UGC social advertising campaigns via additional paid media, organic social, and owned media efforts.

During my tenure as Head of Marketing & Ecommerce at Elements Brands I led the strategy and efforts to expand TriLastin from treatment products to prevention products. This increase in TAM and the supporting GTM strategy increased sales by $3 million dollars in the first year.➢ Designed and implemented an influencer style UGC paid media campaign that was the primary customer acquisition channel generating millions in new customer revenue with a ROAS of 4+➢ Developed and executed a strategy to increase LTV by 2x that included product bundling, product up-sells + cross-sells, and lifecycle marketing campaigns➢ Worked with operations to develop new products to support the audience expansion and increased LTV efforts by conducting qualitative and quantitative customer, competitor, and industry research & analysis efforts

San Antonio, Texas, Us

During my tenure as Head of Marketing & Ecommerce at Elements Brands I led the repositioning and rebranding efforts at Rockin Green to transition from a target audience of new parents to a target audience of active individuals and those seeking to clean specialized and/or performance fabrics➢ Launched Active Wear Detergent and GTM efforts which generated $3 million plus in product sales in the first year and established an industry wide product category➢ Developed and scaled a before and after laundry soak campaign that produced compelling user generated content that was used to scale digital advertising customer acquisition by 6x and increase the ROAS from paid media funnels to 5+➢ Led the strategy and development of an award-winning product video as part of the Active Wear Detergent GTM strategy that supported entry into retail chains including Fleet feet & Buy Buy Baby that generated additional millions in revenue

In this tenure, I led the development of a digital online gaming tournament platform from its inception to a successful implementation within a year. This involved constant collaboration with users, the development team, and C-suite executives on a daily basis.I played a crucial role in shaping our go-to-market strategy, refining company branding, orchestrating online marketing initiatives, managing digital advertising campaigns, fostering partnerships with influencers, and establishing a robust reporting and data visualization framework.The key successes of this role include:➢ Achieved user base growth from zero to more than 10K by capitalizing on marketing, community building, and platform education efforts.➢ Steered several projects in partnership with game studios, including API access, esports events and tournaments, and other special projects.

Here, I acquired the support of world champion-level influencers in the gaming industry by championing various partnership efforts. One of my key responsibilities involved strengthening brand and product awareness through the leadership of a go-to-market strategy.This strategy included implementing community outreach programs across industry message boards, community forums, and various digital channels.Please note the following highlights from my career:➢ Enabled successful, on-time launch of new product category by cooperating with software and hardware development teams to produce community content and marketing assets.➢ Generated unprecedented buzz by orchestrating and managing event marketing for high-volume gaming conventions, notably hosting the largest trading card game tournament in 2015.➢ Established a long-term presence within the retail space by collaborating with independent store owners and small chains across the U.S.

As a Director of Marketing, I specialized in executing comprehensive search engine marketing, social media marketing, and email marketing strategies. My role involved delivering impeccable performance marketing services, ensuring that each campaign resonated effectively with the target audience.I consistently sought out innovative approaches to enhance our marketing initiatives, exploring new trends and technologies to stay ahead in the dynamic digital landscape.SELECTED RESULTS:➢ Scaled Myrtle Beach, SC area to a large-scale radius, including Charleston SC, Savannah, GA, and Charlotte, NC.➢ Maximized wedding videography and event videography bookings by 300%+ and 200%+ respectively by expanding and diversifying services.

This role allowed me to drive personalized messaging and automated flows by formulating reports on sales funnel leads across various stages of home buying and selling journeys.The results of this tenure were:➢ Secured overall ROAS of 5X by creating multiple marketing and advertising materials, such as direct mail, online video content, digital ads, and email campaigns.➢ Attained 20%+ increase in qualified leads through execution of outreach efforts, including cold campaigns to potential clients and warm campaigns to existing ones.

Master Of Business Administration, Marketing

Bachelor Of Science In Business, Marketing