•Owned and operated a special event equipment rental business that operates along the northern Gulf Coast of Florida and Alabama. We provided equipment for festivals, wedding, corporate events, expos and special events. Equipment included Tents, Tables, Chairs, Lighting, Stages, Linens, Flatware, China, Catering equipment, Restroom Trailers, Golf Carts among other items. I Sold the business in the Fall of 2017.

• Serve as the Chief Advertising Executive and direct all print, digital, and mobile advertising sales functions. Responsible for achieving 2011 Advertising revenue budget of $25,500,000. • Analyzes marketplace and competition to determine the most effective pricing and sales strategies for increasing advertising revenue across multiple platforms.• Develop creative strategies to maximize sales resources and optimize revenue development, including multi-platform product positioning and pricing for clients of all sizes.• Work with key advertisers, which includes a large base of local and locally-controlled small businesses, to develop successful relationships; makes sales calls; and attend community and client events to further build customer partnerships and market growth.• Recruit, motivate and develop energetic, creative and committed sales staff.• Maintain open communication with all employees to maximize morale and performance.• Provide ongoing sales training and support to sales and management teams to ensure advertising sales success and development of staff.• Work effectively with the President and Publisher, the local Operating Committee and Corporate Advertising and Marketing to develop and implement new or expanded products and sales programs to achieve the audience and revenue targets identified through the planning process.• Keen financial skills in preparation and implement the department’s operating budget, revenue and expense plans. Responsible for meeting or beating $2,200,000 expense budget that includes 45 full time positions.

•Serve as the Chief Advertising Executive within the Classified Advertising Department and direct all print and digital advertising sales functions. Responsible for achieving annual Advertising revenue budget of $152,000,000. •Analyze marketplace and competition to determine the most effective pricing and sales strategies for increasing advertising revenue across multiple platforms.•Develop creative strategies to maximize sales resources and optimize revenue development, including multi-platform product positioning and pricing for clients of all sizes.•Recruit, motivates and develops energetic, creative and committed sales staff.•Maintain open communication with all employees to maximize morale and performance.•Provide ongoing sales training and support to sales and management teams to ensure advertising sales success and development of staff.•Keen financial skills in preparation and implement the department’s operating budget, revenue and expense plans that include 108 full time positions.

•Gannett. Inc Corporate liaison between Classified Ventures and United States Gannett Newspaper Division•Oversee and coordinate sales and marketing efforts of the newspaper division in the online sales category•Provided in-market sales training for online and print reps•Development of new training programs•Work with papers to develop specific plans and identify areas of improvement