Bobby T.

Bobby T. Email and Phone Number

Growth Digital Strategist & Media Buyer 📈 Scaled Accounts to 1M+ per Month @ 316 Interactive
Remote
Bobby T.'s Location
Beverly Hills, California, United States, United States
About Bobby T.

Avid digital marketer, media strategist, and performance creative strategist growing brands to consistent 6-7 figures via paid ads. Revenue-driven and know my customers and markets best. Consistently working towards creating remarkable funnels and customer experiences. Great storyteller, test everything and assume nothing, never stop acquiring new marketing tricks, use data to make decisions, and enjoy working with technology. Experience in managing and leading a team of media buyers, optimizing websites, A/B testing, managing marketing campaigns, monitoring industry changes and benchmarking against competitors. Subject matter expert of Facebook/Instagram and TikTok campaigns. Competence in Google Search, Shopping and Apple Search Ads. Skilled in social media growth hacking. Lead an acquisition team implementing my lead generation strategies with a lot of success using Facebook lead gen specifically. Extensive knowledge in media buying and affiliate marketing and familiar with most of the tools and resources used in today's age. Experienced in SEO, influencer marketing and growing brands organically via content creation. Immensely resourceful and well connected through rigorous business development. Greatly familiar with all the different online advertising pricing structures (CPC, CPM, CPA, EPC etc.). Very result oriented, master of many, and a jack of all trades. Highly self-motivated, into self-development, productivity and very passionate about the digital lifestyle.

Bobby T.'s Current Company Details
316 Interactive

316 Interactive

View
Growth Digital Strategist & Media Buyer 📈 Scaled Accounts to 1M+ per Month
Remote
Employees:
1
Bobby T. Work Experience Details
  • 316 Interactive
    316 Interactive
    Remote
  • 316 Interactive
    Growth Digital Strategy & Media Buying Lead
    316 Interactive Jun 2019 - Present
    - End-to-end management of media programs, including strategy, planning, buying, operations, optimization and reporting- Leading a team of 10+ media buyers with 1M+ monthly spend- Onboarding & maintaining client satisfaction - Managing e-commerce, apps and lead acquisition campaigns in a significant scale and budgets - Formalize processes and methodologies to support the growing needs- Insuring proper attribution due to Apple's iOS 14 changes- Strategy & planning of performance creatives for various social media & display campaigns- Subject matter expert for TikTok, Facebook/Meta/Instagram, Snapchat, Pinterest, Apple & Google Ads campaigns
  • Stoic Tarot
    Founder
    Stoic Tarot Mar 2021 - Present
    In creation of the Stoic Tarot, the ancient wisdom of the great stoics was reinvented in cathartic and captivating artwork.During one's journey to fulfillment and happiness, stoicism can immediately resonate. The world we live in can be intimidating, dark and a scary place. Especially when you are faced with failure in a society where failure is seen as a weakness. Stoicism is a philosophy for leadership. It teaches us that, before we try to control events, we have to control ourselves first. Our attempts to exert influence on the world are subject to chance, disappointment, and failure–but control of the self is the only kind that can succeed 100% of the time.Created by Bobby Taslimi and designed by Nikoleta Pantechou, Stoic Tarot is a deck built around Greco-Roman philosophy and art. Whenever you feel the need to explore your inner thoughts and feelings, and have those explained by philosophy, this is the right tarot deck for you. The key characters used in this deck are famous personalities from the dark and middle eras, and the personifications carry a lot of meaning leaving room for interpretation. With a bit of research on ancient mythology, the great stoics & by using Stoic Tarot's guidebook, the Stoic Tarot deck can help explain thoughts and situations, and guide you to solve them to feel content, gratified and ultimately wiser with the knowledge of the stoics.
  • Deja Vegan
    Founder
    Deja Vegan Jan 2016 - Present
    The idea of snack options for vegans can cause a bit of confusion. Everyone loves a good snack and vegans are no exception. For new and aspiring vegans, the question may remain; are there any vegan snacks to buy that are made for convenience and taste? The answer is yes and yes! There are so many choices for vegan treats and snacks to tickle your taste buds. But are they healthy? Or are they simply cheap sugary substitutes for dairy products? Deja Vegan carries nutritious, healthy and tasty snacks for active individuals who care about animals and living a full life!This lifestyle choice will lead you to consciously eating better without harming animals or the environment and it doesn’t need to be boring or hard! Deja Vegan is a PETA Business Partner company and donates half of its profits to bettering the lives of animals worldwide! Our mission is to provide you with plant-based gourmet snacks...all the while increasing the quality of life of our beloved animal friends. We share our love of animals with the world through our vegan treats & our community!What do we carry?Deja Vegan is your go-to spot for premium vegan snacks; we carry gluten-free, grain-free (paleo), non-GMO, macro-friendly and kosher treats so that you can live the lifestyle you deserve! As you go through our first few products, you’ll see they are loaded with superfoods offering many benefits to your body but still providing all the taste you deserve. From this point on, you know you can make a positive contribution to the lives of animals and join us on our mission!
  • Attn Agency
    Senior Paid Social Strategist
    Attn Agency Jun 2023 - Feb 2024
    San Diego, California, Us
    - Develop long term and tactical acquisition strategies across Meta/Facebook and Instagram.- Work with social media campaign strategists to execute, optimize, and scale a variety of client Meta/Facebook and Instagram accounts.- Communicate ad creative needs to the in-house design team.- Continuously monitor and optimize campaign performance while establishing benchmarks.- Recommend, strategize, execute, and optimize campaign tests.- Work with social media campaign managers, account managers and strategists to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.- Clearly communicate account and campaign wins and losses to account managers and strategists to help the client understand the roadmap for the future.- Be a thought leader, challenging teams to think outside the box, find innovative solutions, and drive success.
  • Appex
    Growth | Working On Something New!
    Appex Jun 2022 - May 2023
    Boston, Ma, Us
    - Develop and implement marketing strategies to drive growth, engagement, and revenue across a diverse portfolio of apps with an e-commerce component in multiple industries, including fitness, travel, and social.- Manage and mentor a team of marketing professionals, providing guidance and support for their professional growth.- Collaborate with cross-functional teams, including product, creative, analytics, and sales to ensure alignment of marketing strategies with business objectives.- Develop and execute campaigns to drive customer acquisition and retention, including driving subscriptions and increasing customer lifetime value.- Manage 300k+ budgets to execute marketing campaigns and drive business results.- Analyze and report on marketing performance, providing insights and recommendations for optimization.- Serve as a subject matter expert on attribution in an iOS world, staying up-to-date on changes and updates to Apple's App Tracking Transparency (ATT) framework and other relevant industry developments.- Stay up-to-date on industry trends and changes, adjusting strategies as necessary.- Develop and manage relationships with external partners and vendors to drive campaign success.- Serve as a thought leader and subject matter expert on marketing best practices and trends within the organization.
  • Paysend
    Senior Marketing Manager
    Paysend Feb 2021 - Jun 2022
    London, England, Gb
    • Develop strategies and tactics and drive qualified traffic to Paysend• Deploy successful marketing campaigns in English and French and own their implementation from ideation to execution• Have a thorough understanding of the science behind the campaigns, the metrics, tests, optimizations and the true cost of each campaign down to net customer acquisition cost.• Experiment with a variety of organic and paid acquisition channels and take charge of content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis• Produce valuable and engaging content in English and French that attracts and converts target groups• Build strategic relationships and partners with key industry players, agencies and vendors• Participate in preparing and monitoring the marketing budget on a monthly, quarterly and annual basis and allocate funds wisely• Oversee and approve marketing material, from website banners to hard copy brochures and case studies• Measure and report on the performance of marketing campaigns, gain insight and assess against goals• Analyze consumer behaviour and adjust email and advertising campaigns accordingly
  • Zhungite
    Founder
    Zhungite Dec 2020 - Sep 2021
    Sold***During this time of a global pandemic, concentrating on our health and considering alternative healing methods couldn’t be more important. This is the perfect time to explore the powers of crystal healing.Over the past few years, healing crystals have become quite popular. People enjoy using them to enhance health, beauty, mind and soul. There are many kinds of crystals, but one of the most powerful and unique is shungite. Shungite is a rare black stone, found mostly in Shunga, a village in Russia. The stone can be up to 99% carbon, and along with fullerenes (a type of molecule), shungite consists of nearly all the minerals on the periodic table.These magical stones are known for their restorative effects. Studies have shown that the active element in shungite, fullerenes, can stabilize energy fields, reducing EMF exposure and thus stress, and also purify water, thanks to their antibacterial and anti-viral properties. You can use shungite stones today for:💦 Water Purification✨ Energy Healing🛡️ Neutralizing EMF🖌️ Shungite Paint💆 Massage & Reiki🛀 Baths, Skin Care & Orgonite🧘 Meditation, Relaxation & SleepWhatever purpose you may want to use Shungite for, we can say with certainty that you could highly benefit from these amazing, multi purpose stones!
  • Happee Spice
    Co-Owner
    Happee Spice Mar 2016 - Dec 2019
    Happee spice was founded in 2013 by a team of rock-climbing enthusiasts in South Portland, Maine. We specialize in sourcing the very best hemp-derived cbd oil in the market. We are here to provide a natural and effective option to those in pain, suffering from illness, or looking to get off the cycle of side-effects and prescription drugs. Through our rigorous research and ongoing laboratory testing, we have handpicked only the most trusted brands to partner with in the USA. Our long-standing relationship with manufacturers has enabled us to take advantage of discounts on large quantity purchases. We then pass these savings onto our customers. In 2016, due to popular demand, we transitioned from a print catalog business to an online shop. We’re always here if you have any questions and we welcome you to the happee spice family!
  • Wynmediagroup
    Senior Media Buyer & Digital Strategist
    Wynmediagroup Dec 2018 - Jun 2019
    • End-to-end management of media programs, including strategy, planning, buying, operations, optimization and reporting• Subject matter expert for Facebook campaigns• Manage 500+ of daily campaigns in a significant scale and budgets• Leading & managing a team of 10+ media buyers running million dollar campaigns• Formalize processes and methodologies to support the growing needs• Working closely with major stakeholders
  • Monify Media
    Digital Strategist
    Monify Media May 2018 - Dec 2018
    • Develop, optimize and execute all digital marketing strategies to drive traffic and conversions including but not limited to affiliate networks, media buying, paid search, social media and SEO traffic• Work with senior management to understand and help establish global strategies and goals• Manage all digital channels and affiliate programs, while optimizing existing partnerships, developing and negotiating new partnerships• Identify and present new opportunities/areas of growth• Creating Facebook Ads and use other traffic networks• Monitor relevant metrics, KPI and analytics available• Monitor return on investment (ROIS)
  • Mindgeek
    Website Optimization Analyst
    Mindgeek Nov 2016 - May 2018
    Luxembourg City, Lu
    • Analyzing traffic sources, metrics, and patterns both on PC and on mobile web properties• Building ad­hoc and periodic reports in order to communicate data findings and tracking• Evaluating marketing campaign and website performance • Auditing current analytics implementations, troubleshooting and providing recommendations for improvements• Using A/B testing and optimization tools to drive revenue • Targeting finely defined online markets by continuously analyzing data, segmenting customers and recommending client reach strategy• Establishing a continuous improvement process on how to conduct tests and on evaluating set KPI’s for these tests • Designing, directing, and monitoring solutions to acquire and retain users• Monitoring industry changes and benchmarking against online competitors
  • 419I Inc.
    Ecommerce Dropshipping Specialist
    419I Inc. Feb 2016 - Dec 2016
    • Contact suppliers and negotiate margins.• Set up snippets for proper tracking throughout websites.• Run and manage PPC campaigns.• Understand the key trends that drive consumer behavior to purchase.• Stay up-to-date on the constantly changing eCommerce environment.• Develop e-commerce strategies and tactics to improve presence and drive sales.• Manage client eCommerce presence and tactics across a number of online channels.
  • Access Driving School
    Digital Marketing Analyst
    Access Driving School Jan 2016 - Nov 2016
    • Identifying client objectives and advising on suitable measurement strategies• Benchmarking performance across all online channels and advising KPIs• Developing custom marketing dashboard concepts for client reporting• Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data• Analyzing online user behaviour, conversion data and customer journeys, funnel analysis and multi-chan- nel attribution• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns• Providing consultancy on campaign tagging and additional on-site tracking• Spotting potential to implement innovative new methodologies and improve analytical procedure
  • Td Canada Trust
    Mortgage & Investment Specialist
    Td Canada Trust Jan 2013 - Jan 2016
    Toronto, Ontario, Ca
    • Integral part of branch sales and service team• Provide right banking solutions meeting diverse financial needs of both established and new business and personal customers• Opening new accounts, offering credit and investment counselling• Assess local market conditions and identify current and prospective sales opportunity• Meet professional/personal development objectives by utilizing learning maps and external courses as required
  • Td Canada Trust
    Customer Service Representative
    Td Canada Trust Jan 2009 - Mar 2013
    Toronto, Ontario, Ca
    • Provide exceptional high level service consistently by processing transactions in an efficient, accurate, friendly manner• Respond to customer’s needs, identify opportunities to sell TD Canada Trust products and services• Assist in the sales referral process• Understand and apply branch operating policies and procedures

Bobby T. Education Details

  • Concordia University
    Concordia University
    General
  • Cegep - John Abbott College
    Cegep - John Abbott College
    Pure & Applied Sciences

Frequently Asked Questions about Bobby T.

What company does Bobby T. work for?

Bobby T. works for 316 Interactive

What is Bobby T.'s role at the current company?

Bobby T.'s current role is Growth Digital Strategist & Media Buyer 📈 Scaled Accounts to 1M+ per Month.

What schools did Bobby T. attend?

Bobby T. attended Concordia University, Cegep - John Abbott College.

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