As a creative entrepreneur with the unique ability to translate concepts and brand stories, I recognize that great ideas transcend the traditional restrictions of markets and industries. I pursue inventive ways to ensure ideas resonate with consumers. My success can be attributed to my ability to bring storytelling and products together, build brands that reflect the understanding of customers’ worldviews, and create connections to the values of the market.I have devoted my career to finding beauty in everyday life to make connections with brands in the minds of target customers. As creative director and partner with We Are the Times, a new kind of agency that creates culturally and socially relevant content for global clients, I define and execute the creative vision for brands, advertising campaigns, and marketing across various forms of media. One of the key projects I’ve led includes “The Evolution of Us” on behalf of Footlocker. I conceptualized, wrote, and directed this homage to Nike, positioning the company as a defining force of sneaker culture. In addition, some of the other significant accomplishments of my career include the following:• Founding Post Digital, where I co-created Las Lap NYC, a Lower East Side cocktail bar, and serving as BABE Wine’s interim marketing lead upon acquisition by Anheuser-Busch. • Drafting Nike’s global soccer strategy with US Soccer – Warrior Athlete Internal Strategy – on behalf of ICNCLST.• Launching PEGLEG NYC, a New York City-based brand of mid-late 2000s streetwear, which developed a cult following. Please reach me via email: bobbywaltzer@gmail.com.SKILLSCreative Vision & Direction | Digital & Brand Campaign Development | Budget Management & ReportingSocial & Traditional Marketing | Program Development & Delivery | Integrated Marketing & Advertising Client Relationship Cultivation | Team Leadership & Development | Copywriting & Art Direction