Bobby Wang Email & Phone Number

Shanghai, China

• Develop & Deliver training programs to drive selling and consumer experience at POS, sharpen frontline selling and service capabilities with comprehensive training from social, digital to in- store.• Drive product development and new innovations for China Region catered for Chinese Consumers, collaborating with Global PD and APAC Regional PD.• Set up & Lead brand Livestreaming Team of 6 Livestreaming Anchors to accelerate brand livestreaming on 3PPs, build Social Content Hub and drive ecommerce business partnering with E-Commerce & Consumer Engagement Team.

Hong Kong

Experienced Education Professional with a demonstrated history of working in the cosmetics industry. Skilled in Special Events, Makeup Artistry, Digital Learning, Social Media Education, and Training & Development. Strong education professional with a Bachelor of Education focused in Political Science and Government from China Youth University For Political Science.• Develop and drive APAC Education Strategies focusing on Digital Education & Artistry, implementing to 13 markets in APAC Region aligning with markets’ business priorities and build Education Managers’ capabilities to support brand strategies. • Partner with cross functions from APAC Regional team to create 360 omni-activated experience, lead and support the consumer-facing assets development with Consumer Marketing, Product Marketing and Store Design & Visual Merchandising. Elevate and disrupt in-store consumer experiences by accelerating business with regional relevancy and go to market strategy.• Elevate the role of Pro Artistry for the brand by strengthening the capabilities of Pro Makeup Artists in APAC Region, develop Regional Pro Makeup Artists and influencing Beauty Advisors with yearly APAC Pro Artistry Bootcamp and numerous Pro Artistry Tours across APAC Region.

• Design and roll out systematic Artistry Training Programs to support brand launch and expanding in China, from New Makeup Artistry On-boarding Training to Intermediate & Advanced Artistry Training, followed with in-store follow up, certification and coaching programs to solidify execution at Point of Sales.• Lead and develop Bobbi Brown China Beauty Team to support numerous In-store Consumer Events, Press Events, Brand Campaign Shootings and Backstage, accelerating brand business strategy across Tier 1 to Tier 2 cities in China – Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Changsha, Wuhan, Kunming, Hangzhou …etc.• As Leading Makeup Artist in China and APAC been invited to New York Fashion Week in 2012 & 2013, working together with Ms. Bobbi Brown, founder of Bobbi Brown brand.

Beijing City, China

• Lead new makeup artists on-boarding training for new hires from company owned Makeup School & distributors, including Artistry Skills Training & Selling Skills Training.• Manage online and offline advertising and media spending to support business strategy, working external organizations and companies on Beauty Workshop and backstage collaborations.