Bobby Allen Roach Email & Phone Number

Danville, Va, Us

Chatham, Virginia, Us

- Craft and refine engaging copy, designed visually compelling newspaper pages, and deliver press-ready artwork for the weekly newspaper and monthly magazine, Discover Southside.- Direct the production of the weekly newspaper, monthly magazine, and special publications, ensuring timely and high-quality output.- Lead a team of 2 full-time and 10 part-time employees, optimizing workflows and boosting productivity.- Develop and implement innovative digital content strategies, seamlessly integrating web content with social media to enhance audience engagement and reach.- Manage newsroom operations and coordinated comprehensive media coverage for community news and events.- Cultivate and maintain strong relationships with internal and external stakeholders, news sources, and advertisers.

Us

- Established and developed professional photography services, building a client base across Southern Virginia.- Offered comprehensive business-to-business marketing services, enhancing client visibility and market presence.Provided training and coaching to talent before and during photo sessions, ensuring high-quality results and client satisfaction.- Implemented innovative marketing strategies to attract new clients and retain existing ones.- Managed business operations, including financial planning, client relations, and scheduling, ensuring efficient service delivery.

Brooklyn, New York, Us

- Developed and executed high-impact, outcomes-focused marketing strategies and plans that reinforced the brand and value proposition, driving growth, engagement, retention, and loyalty among institutional and intermediary clients.- Led and managed a dynamic marketing team, fostering a collaborative environment.- Implemented cost-saving measures through efficient marketing strategies, creating repeatable and scalable processes.- Oversaw and optimized the firm's website for brand continuity, enhancing content based on SEO best practices.

Danville, Va, Us

- Acted as the Director of Public Relations and Marketing for two years, leading the department and managing all PR and marketing initiatives.- Developed and executed strategic written messaging and visual communications across all college channels and platforms, including danville.edu, social media, press releases, and internal communications.- Coordinated procurement for the Office of Public Relations and Marketing, identifying and integrating new communications tools that enhanced departmental efficiency.- Produced the annual graduation livestream, ensuring a seamless and professional presentation that garnered over 1,000 views annually and positive feedback from the community.

Chatham, Virginia, Us

- Authored and edited weekly articles for both print and digital platforms, conceptualizing stories, conducting research, interviewing sources, and selecting or capturing accompanying photographs and artwork.- Ensured compliance with privacy, contempt, and defamation laws, as well as Associated Press writing style, maintaining journalistic integrity and high editorial standards.

Chatham, Virginia, Us

- Covered local events and persons of interest through news and feature writing and photography, delivering engaging and informative content.- Provided graphic design support, including weekly page layout, house ads, and special publications, ensuring cohesive and visually appealing presentations.- Coordinated the development and production of special publications, such as the Holiday Home insert, from concept to completion.

• Designed, maintained, and updated Gretna Little Theatre's website• Designed weekly print advertisements in support of the organization which appeared in The Gretna Junction• Provided professional photography services to the theatre for events and productions

• Taught beginner and returning students in smooth and Latin dances, including waltz, swing, cha-cha, rumba,four-count, salsa, and bachata• Assisted during group dance classes through participative instruction• Provided excellent client service and support through program development and administrative support• Supported company events through planning, marketing, and participation

Responsibilities included design and layout of each issue of Showcase Magazine, Come Visit Our Town, VIRginia International Raceway Magazine, and Emerge! Magazine, designed client ads to promote local businesses and enabled excellent ROI via reader impressions and feedback, internal communication services provided included audits, as well as promoting other brands of the company: Evince Magazine, Shologo.com, musical duo Karate Stylez, and Shop.Danville.Local.First. Provided promotional design services for Showcase including custom mailers and labels and sales staff support via flyers and web graphics and wrote a monthly health and wellness column in Showcase Magazine. Proudly designed the 2014 RAVE Awards layout, which has been used in every subsequent RAVE Awards issue.

Martinsville, Virginia, Us

- Specialized in digital media projects, including photography, video production, design, and social media, delivering comprehensive and high-quality digital solutions.- Produced and wrote web content, ensuring engaging and optimized material that enhanced online presence and user engagement.

Danville, Va, Us

- Managed and maintained social media pages, enhancing engagement and visibility for institutional initiatives.- Produced and edited video content to promote initiatives and educate the public about institutional activities.- Created and distributed press kits for grand openings, ribbon cuttings, and other significant events, ensuring comprehensive media coverage.

Danville, Va, Us

- Specialized in web development, enhancing online presence and functionality.- Enriched media content, including video shooting and processing, and photography to support communication strategies.- Contributed to publication development, ensuring content alignment with organizational goals.- Designed ads for both print and digital platforms, maintaining brand consistency and maximizing outreach.

Danville, Va, Us

- Managed a team of 15 staff writers, overseeing content creation and ensuring publication deadlines were consistently met for Averett University's monthly student news magazine, The Chanticleer.- Established and maintained The Chanticleer's social media presence on Facebook and Twitter, integrating promotion of these platforms with the publication to enhance audience engagement.- Implemented effective editorial strategies to enhance content quality and reader engagement, resulting in increased readership and student involvement.- Led design and distribution efforts to ensure the magazine's professional presentation and widespread distribution across campus.

Bachelor Of Arts (B.A.), Communication Studies & Journalism

Master Of Business Administration (Mba), Marketing

Certificate, Photography And Digital Imaging

Associate Of Arts & Sciences, Humanities

Advanced Diploma