Marketing Manager
- Developed and implemented comprehensive marketing plan for advertising, media relations and audience development for performances, education programs, camps and event rentals- Oversaw creative direction and strategy of print and digital marketing campaigns, maintained relationships with print vendors, personally managed in-house direct mail campaigns from concept, to design, printing, targeting and mailing- Created digital marketing campaigns using Facebook pixel data and layered… Show more - Developed and implemented comprehensive marketing plan for advertising, media relations and audience development for performances, education programs, camps and event rentals- Oversaw creative direction and strategy of print and digital marketing campaigns, maintained relationships with print vendors, personally managed in-house direct mail campaigns from concept, to design, printing, targeting and mailing- Created digital marketing campaigns using Facebook pixel data and layered targeting on platforms like Facebook, Instagram, and Google AdWords- Managed company website through Wordpress CRM including writing and editing content, and creating interactive new content for website while overhauling user experience with “mobile first” design- Created content for company website, and social media platforms like Facebook, Twitter and Instagram including written posts, photos, video and live-streaming- Oversaw content, design and strategy of e-newsletter and e-mail marketing campaigns- Developed and managed marketing budget with ROI reporting using Google Analytics, Facebook Business Manager and internal tracking tools- Collaborated with other department heads to ensure effective promotion of each program, meeting other departments’ communication needs, and achievement of goals Show less