Bobby Baskaran

Bobby Baskaran Email and Phone Number

Founder and CMO @ Moksha 360
Melbourne, VIC, AU
Bobby Baskaran's Location
Melbourne, Victoria, Australia, Australia
About Bobby Baskaran

►►WHAT I'M ABOUTI am an accomplished marcomm exec with 25 years of experience devising holistic marketing blueprints, brand management, leading teams and driving organisational growth. With particular expertise in overhauling and leading Marketing, my breadth of knowledge and technical skills is extensive. I’m equally comfortable working with grassroots, NFP organisations, or applying front-end technical expertise. I have also been an educator, lecturing at the university level and also running mentoring workshops. I am also a singer, songwriter, musician and producer who has worked with artists around the world, and have been featured (twice) in Rolling Stone magazine!►►WHAT I DOMarketing - As a Fractional CMO, I develop and execute comprehensive marketing and communication strategies. These include components of PR, Brand Development. Customer Engagement and Retention, Paid/Organic Lead Generation, Content Production and Brand Partnerships, among many others. Music - I write, sing & produce my own music as well as produce & engineer music for other local and international artists.►►WHAT I'M DOING RIGHT NOW- With 25+ years in the marketing game, I've seen and done it all, from helping startups take their first steps to guiding multi-billion dollar companies in dominating their markets. Now, as a Fractional CMO, I bring this wealth of experience to your business. What does this mean for you? You get the brains of a seasoned marketing leader without the full-time executive price tag. Whether it's launching a new product, scaling up, or navigating market changes, I'm here to steer your marketing ship in the right direction, offering all the smarts of a CMO, whenever you need it.►►WHAT OTHERS SAY: "Bobby is contributing significantly to the growth of CEVA Logistics in ANZ. He is an accomplished marketer who is creating business development pathways that have never been explored by the company. His marketing strategies with the Vehicle Logistics division are already showing positive results. I look forward to working with him in growing the Consumer Goods division." ~ Cindy DiBella - BDM Contract Logistics - CEVA ANZ"I’m often asked how to select a marketing consultant when they all seem to do the same things! My answer? Take a look at the skills set and testimonials of a marketing professional like Bobby. This guy is really sharp. Not your typical run-of-the-mill consultant mind you, but someone who is comfortable across all aspects of marketing and growing a brand."~ Indrajit Das - Managing Director | Adaptify Digital==

Bobby Baskaran's Current Company Details
Moksha 360

Moksha 360

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Founder and CMO
Melbourne, VIC, AU
Employees:
3
Bobby Baskaran Work Experience Details
  • Moksha 360
    Founder And Cmo
    Moksha 360
    Melbourne, Vic, Au
  • Capture High
    Fractional Cmo Advisor
    Capture High Apr 2023 - Present
    Melbourne, Victoria, Australia
    As a highly skilled global marketing strategist, I bring a wealth of experience and expertise as a Fractional CMO to the Capture High startup ecosystem and advisory. Throughout my career, I have had the privilege of working with various companies, including global corporate giants and start-ups, as well as not-for-profits. I have built a strong personal brand, amassing a combined social media following of 300K+ across verified accounts and achieving over 15M+ video views. My expertise has even been recognized (twice) by the renowned Rolling Stone magazine.As a Fractional CMO, I bring a wealth of knowledge and experience to the table. I understand the latest marketing trends and techniques, and I am dedicated to helping businesses develop and execute effective marketing plans that drive business growth. Whether it's developing a compelling brand, creating engaging social media campaigns, or launching innovative product lines, I have the skills and expertise to help any business succeed.Whether it's helping to develop and implement marketing strategies, providing advice on business operations, or offering guidance on key business decisions, I am committed to helping C-suite leaders make informed decisions that drive business success. I am also open to serving on a board, confident in my ability to contribute in a positive and impactful way.
  • Aaron Sansoni
    Head Of Brand And Marketing
    Aaron Sansoni Jan 2022 - Jan 2024
    Melbourne, Victoria, Australia
    Aaron Sansoni Group is a leading global business consultancy and training organization, founded by internationally acclaimed entrepreneur, speaker, and business mentor, Aaron Sansoni. Our mission is to empower businesses and individuals with the tools, strategies, and insights needed for exceptional growth and success.
  • Ceva Logistics
    Global Head Of Digital Communications
    Ceva Logistics Jul 2020 - Dec 2022
    Melbourne, Australia | Marseille, France
    My role was to manage global digital brand and product marketing strategy across 6 regions (160 countries), covering the two primary pillars of expert positioning and lead generation.My core responsibilities included (but were not limited to):- Driving the global CEVA digital transformation strategy.- Creating marketing and communications strategies to drive commercial results across all product lines and to facilitate brand expert positioning and growth.- Proposing, creating and managing earned and paid acquisition strategies across all relevant online platforms.- Proposing and overseeing the application of the CEVA digital brand identity.- Scoping, proposing and integrating third-party SaaS platforms to aid in customer outreach, engagement, nurturing and acquisition. - Refining and developing customer journey on the primary CEVA global website as well as the B2C specific CEVA Car Carrying eCommerce website.- Managing a multi-million-dollar global digital marketing/communications budget.
  • Ceva Logistics
    Head Of Marketing - Australia & New Zealand
    Ceva Logistics Nov 2016 - Jul 2020
    Melbourne, Australia
    CEVA Logistics is a global supply chain company. CEVA operates in over 160 countries & employs more than 44,000 people. It is now part of CMA CGM, a 20+ Billion Dollar international logistics company. Clients include industry giants like Uniqlo, Chemist Warehouse, Mitsubishi Electrical, NBN, Mazda and Ford. CEVA Vehicle Logistics also moves vehicles for relocation companies and private customers (B2C).In addition to my primary role at CEVA ANZ, I was one of three members of the global CEVA Branding & MarComm taskforce. I also provided strategic marketing advice to the key global C-Suite stakeholders, as well as branding & marketing advice to CEVA MarComm managers in other regions.I was responsible for:1: Protecting and enhancing the expert positioning, industry authority & reputation of the business. 2: The development, implementation and evaluation of marketing and branding strategies across the group globally.3: Contribute to the writing, editing, and proofing of content for all publications, platforms and channels4. Design and maintain social media presence5. Managing all paid and organic digital marketing campaigns6. Managing customer review processes and platforms 7: Managing branding, content, SEO and user experience across all areas of the company website8: Curating and managing blogs and other editorial content blogs to be uploaded onto relevant platforms9: Creating and managing customer incentive programs10: Managing the design and production of B2C and B2B merchandise11: Managing the sponsorship and brand partnership strategy across B2C and B2B environments12: Creating and managing BD outreach strategies on relevant platforms, including LinkedIn13: Creating resources to facilitate the BD activity. These include dealer packs, print, video and online content, presentation components and merchandise.
  • Asylum Seeker Resource Centre
    Business Networking Mentor And Trainer (Pro Bono)
    Asylum Seeker Resource Centre Nov 2018 - Nov 2020
    Melbourne, Australia
    I run LinkedIn training workshops for members of the Asylum Seeker Resource Centre (ASRC) in Melbourne. I train people who have come into Australia seeking asylum on how to use LinkedIn to integrate and network with the Australian community of business professionals.The sessions include:Introduction to LinkedIn Profile setup essentialsExpert positioning theoriesDo's and don'ts of LinkedIn (best practice)Content creation essentials.How to create effective video posts (tools and techniques)How to create articles and engaging postsFinding the right people on LinkedIn for whatever purpose (employment / networking / fundraising etc)Messaging techniques to stand out from other usersCreating LinkedIn marketing campaigns for events, fundraising or other business ventures.These sessions are completely pro bono. It's my way of giving back to a community that has given me so much.
  • Jmc Academy
    Marketing Lecturer
    Jmc Academy May 2016 - Jun 2018
    Melbourne, Australia
    Rated as Australia’s leading creative-industries provider, JMC has over 35 years experience in industry-ready degrees, diplomas and foundation certificates, and is a Berklee College USA network partner. Named ‘Higher Education Provider of the Year - 2013’ by the Australian Council for Private Education and Training (ACPET).I lectured multiple marketing units as part of JMC's 'Bachelor Of Entertainment Business Administration' Degree. They were:1: Entertainment Marketing2: Creative Content3: International Licensing And Branding4: Integrated Promotions And Publicity
  • Ethicaljobs.Com.Au
    Head Of Marketing And Communications
    Ethicaljobs.Com.Au Aug 2014 - Sep 2016
    I was commissioned to create a holistic 24-month marketing blueprint, addressing two primary service pillars: Job Seeker Engagement and Employer (Client) Acquisition. Working against pre-defined strategic priorities, I produced a comprehensive blueprint, targeting expert positioning and lead generation goals.
  • Bmg - The New Music Company
    Songwriter
    Bmg - The New Music Company Jun 2013 - Apr 2015
    Australia
    I am currently under an exclusive music publishing admin contract with BMG USA. My independently released, collaborative single 'One More Try', was the most watched music video by any Australian artist in 2013. This is an unofficial record, but one that is substantiated by the info and link below.
  • Rwav - Rural Workforce Agency Victoria
    Digital Marketing And Communications Coordinator
    Rwav - Rural Workforce Agency Victoria Jan 2011 - Dec 2013
    Melbourne, Australia
    RWAV is a Federal Govt. funded task force assigned with placing and managing medical practitioners in rural Victoria. The taskforce also run various LOCUM and training programs through the year in rural Victoria. • My initial responsibilities at RWAV included revamping all internal and external communication, managing a complete re-brand, redesigning the website from scratch and creating an ongoing communication strategy. This strategy covered traditional and new media and included social media channels like Facebook and Twitter. • I was responsible for designing and creating the annual report for two years. In addition I designed all communication and marketing collateral two years running for the RWAV Awards• My ongoing responsibilities included development & implementation of ongoing digital strategies & marketing campaigns for RWAV’s services & programs. I also designed all print and electronic communication and marketing elements, both for internal and external stakeholders. These include branding, flyers, brochures, electronic newsletters, website content and more.

Bobby Baskaran Skills

Live Performer Media Buying Social Media Video Production Channel Strategy Sound Online Marketing Brand Development Facebook Marketing Content Management Retail Graphic Design Market Planning Brand Awareness Web Design Digital Media Content Marketing Remarketing Digital Marketing Advertising Integrated Marketing Music Strategic Planning Audio Engineering Sponsorship Strategy Strategy A&r Recording Music Industry New Media Facebook Online Advertising Social Marketing Internal Communications Marketing Social Networking Event Management Entertainment Music Production Sales Motivation Strategic Marketing Campaign Management Community Management Google Analytics Social Media Marketing Market Analysis Creative Direction Brand Strategy Film Management Product Development Public Relations Marketing Communications Project Management Fast Moving Consumer Goods Problem Solving Songwriting Advertising Campaigns Brand Management Marketing Strategy Consumer Products Sales Presentations Copywriting Visual Identity Television Music Publishing Retail Marketing

Bobby Baskaran Education Details

Frequently Asked Questions about Bobby Baskaran

What company does Bobby Baskaran work for?

Bobby Baskaran works for Moksha 360

What is Bobby Baskaran's role at the current company?

Bobby Baskaran's current role is Founder and CMO.

What schools did Bobby Baskaran attend?

Bobby Baskaran attended University Of California, Berkeley, Loyola College.

What skills is Bobby Baskaran known for?

Bobby Baskaran has skills like Live Performer, Media Buying, Social Media, Video Production, Channel Strategy, Sound, Online Marketing, Brand Development, Facebook Marketing, Content Management, Retail, Graphic Design.

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