• Deliver executive vision by leading and developing the strategic plan for NewAir as a digital first company that sells 90% of its revenue via E-commerce retailers through its own direct-to-consumer (DTC) website. • Served as core member of the executive team that presented, negotiated, and sold the business to new private equity owners in 2021. Succeeded in achieving a higher than expected multiple of EBITDA.• Built capacity by recruiting and retaining a talented team of leaders at every level of marketing and sales.

• Dramatically grew sales in two years and managed full P&L across a diverse portfolio of 150+ products.• Generated significant gains in incremental sales by developing, sourcing, and launching 50+ new products.• Streamlined core practices by designing and implementing new sales and product development processes.

EXECUTIVE LEADERSHIP• Executed full P&L responsibility and management for 8 direct reports and 200+ employees across marketing, manufacturing, supply chain, finance, HR, sales, project management, IT, and diverse consultants/agencies.• Built and developed a new senior leadership team that succeeded in balancing external recruitment with internal promotions. Fostered diversity and inclusion, dramatically increasing senior female leadership.• Boosted organizational engagement scores to record levels by encouraging feedback, training managers on resource allocation, increasing cross-functional communication, and prioritizing employee success.• Established a safety program that served as a benchmark for 50+ manufacturing and warehouse facilities globally.• Eliminated the pay disparity between equivalent male and female workers.• Negotiated and executed deals to deny and delay significant impacts from commodity cost increases.DRIVING GROWTH• Steered the Americas business through a two-year divestment process, providing executive presentations to prospective buyers, negotiating acquisition price, and managing post-acquisition integration.• Received the Fletcher Global Innovation Excellence Award for leveraging a large capital spend on automated manufacturing to yield a significant return on investment for a 3-year project.• Designed and implemented a price and margin strategy that increased average selling price per unit.• Drove future growth by developing a 3-year product pipeline with new revenue stream possibilities.• Met target financial metrics during rising steel pricing and achieved benchmark financial ratios improving cash flow and profitability.• Transformed the offline and online customer experience to measurably improve sales, satisfaction, and retention.

• Spearheaded North American turnaround strategy—directed sales, operations, finance, project management, IT, and marketing (channel, digital and product). Revived net profit of key customers and service business.• Carried P&L responsibility spanning 500+ employees and 2,000+ national and independent accounts.• Attained exclusivity for a major product category, resulting in explosive revenue growth.• Created an innovative, award-winning marketing and training initiative—the BOSCH Tech Tour eXperience—deploying the first business use of Oculus Rift VR technology to enable mechanics to see inside engines.• Empowered Bosch to adapt to disruptive digital competition by initiating new digital marketing, channel marketing, category management, and innovative sales operations departments and strategies.• Revitalized the ~2,000 Bosch Car Service network of independent workshops by deploying new marketing initiatives, merchandising, and technology investments, and by driving long-term training and business planning.• Integrated the two largest divisional business acquisitions into a single streamlined customer-facing organization that made it easier for customers to do business with Bosch across a diverse range of products.• Successfully developed the implementation and response team for a new ERP platform (SAP), new financial reporting, two CRM implementations and a SKU catalog database with information on hundreds of thousands of items.

• Championed strategic and tactical commercial initiatives and strengthened marketing discipline for Sundance Spa worldwide and Jacuzzi branded business in North America. Managed the Gatsby Spas group.• Created and executed a new brand strategy complete with retail visual design, which spa dealers worldwide regarded as the best program in Jacuzzi’s history. Realized significant savings over the previous program.• Significantly boosted sales in 2010 by introducing new promotions, products, and sponsorship initiatives.• Delivered a large gain on key metrics through innovative internet, marketing, and social media campaigns.• Achieved measurable basis points growth in gross margin by implementing new pricing and financial controls.• Sharpened all aspects of web strategy by expanding digital brand presence, SEO, lead generation, and social media. Seamlessly integrated offline promotions and communications into one coordinated online strategy.• Launched the first Jacuzzi dealer council and provided leadership for key topics within the dealer business.

• Led a sales team of 100+ people targeting national home builders, showrooms, distributors and wholesalers.• Served as key player in leading brand transformation of Black & Decker Professional Tools, reversing 20+ years of losing market share to make it one of the “Top 10 Hottest Brands in America” by Fortune Magazine.• Achieved explosive growth over 10 years and added significant new revenue via acquisition.• Delivered gains in incremental sales by attaining listing agreements with Grainger and Fastenal for a new product line. Developed major national accounts including True Value, Ace Hardware, and Amazon.com.• Managed millions in sales and secured exclusive product contracts with 6 of 10 national homebuilders.• Generated large increase in sales budget expectations for 2009 amid the challenging housing crisis.• Improved inventory and planning accuracy by implementing new forecasting methodologies.• Grew market share by converting Toll Brothers as a new client, overcoming a 37-year relationship with a competitor.