Robert Burnside, Ms Email & Phone Number

South Carolina, United States

Established a recognizable brand presence for players by developing a new websiteand fostering a vibrant Discord community, all aimed at enhancing player engagement and interaction.Implemented internal automation systems for CRM, player onboarding, and playtesting, streamlining processes and improving efficiency across the board.

Los Angeles, CA, US

• I collaborated with world-class partners, seamlessly integrating them into our broadcast, events, and online presence with exceptional creativity, collaboration, and execution. I spearheaded the processes and.
• Managed accounts totaling over $90 million annually for Riot Games’ premier corporate partnerships.
• Generated over $200 million in earned media value per year for Riot Games’ global partners.
• Set the standard for successful partnerships at Riot by generating 6.2 million entries for Prime Gaming on a sub $250,000 budget, leading to a 200,000+ follower increase on their social accounts.
• Executed partnerships across 14 global events, collaborating with 15+ partners spanning 4 different esports titles.
• Streamlined localized content, resulting in a 202% increase in engagement and a 57% boost in impressions year over year for Bose's social campaigns.Accounts managed include Mastercard, Xbox Game Pass, AWS, Sony, Cisco.

London, London, GB

• At Kairos Media I had the privilege of overseeing the overall satisfaction of key clients, with a primary focus on Samsung. With a proven track record in delivering projects for major brands in the gaming and tech.
• Led the successful implementation of a brand ambassador program, successfully recruiting and onboarding renowned gaming personalities such as CourageJD, TeeP, and LuluLuvely.
• Partnered with top tech influencers such as LinusTechTips and UnboxTherapy for sponsored content

Cologne, DE

In my role as a marketing coordinator at ESL, I spearheaded the creation, management, and execution of integrated marketing campaigns for high-profile events such as the Dota 2 Major and CSGO Pro League. With a primary focus on driving ticket sales and engagement, I leveraged my extensive network in the collegiate esports space to successfully boost ticket.

Clemson, South Carolina, US

• When I first joined the Clemson Esports club as a freshman we were a mere 20 students and one competitive team. During my sophomore year, I was elected President and grew the club to over 350 total members and 20.
• One of 24 student leaders globally selected by Blizzard Entertainment to attend a college esports leadership event at Blizzard HQ in Irvine, California
• Starred in Blizzard documentary for my work in college esports and Clemson football
• Secured over $10,000 in sponsorship from Nvdia and OPSeat
• Expanded the number of competitive teams from 2 to 28
• Grew club leadership positions from 4 to 30

Clemson, South Carolina, US

• Highlights:
• Peaked rank #1 out of all colleges in 2018 season
• Placed top 16 in Tespa Overwatch season out of 600 teams
• Traveled around the country competing including wins at E3 2016, Momocon 2016/2017/2018 and DreamHack Atlanta 2017

Hägersten, SE

• For DreamHack Atlanta I was brought on as a Marketing Ambassador to drive show awareness and attendance. Even with a much smaller marketing team than previous years we were able to exceed expectations by 50%. I managed.
• Averaged 80 percent daily growth in the last 45 days leading up to the event resulting in the most attended DreamHack event in the Western Hemisphere.
• Conceptualize, create, and launched innovative ad copy for regional marketing campaigns that lead to citywide outreach and attendance.
• Organized and coordinated outreach efforts for influencers, professional players, and personalities to drive brand awareness leading to 70 million impressions across various social platforms.
• Developed and designed graphics for social media content strategy
• Managed the relationship between DreamHack and Clemson University and travel plans between DreamHack and Clemson University.

• While at OPSEAT I was brought on to increase content and viewership for our new podcast and social platforms. Many of these videos focused on Overwatch players such as IDDQD and Dante formerly on the San Francisco.
• Spearheaded new video series featuring prominent esports figures from NRG, SF Shock, and Twitch resulting in 250,000+ views across YouTube and Spotify.
• Produced, edited, and designed content for OPSEAT's social channels increasing
• Collaborated with the product team to form updated graphics of all OPSEAT products with the newest launch of products.
• Worked with social media team to form engaging content posts

Clemson, SC, US

• Clemson football is setting the standard for college football with two National Championship wins in the past three years. During my time with the team I worked directly with players and coaches to deliver practice and.
• Compiled all practice and game footage for review by both players and coaches. This included upwards of 10TB of footage that was edited and sorted to allow coaches to access all files quickly and accurately.
• Worked with an internal team of 15 members and external staff of 150+.
• Organized and set up a video production suite for staff and coaches. at home and while in the road for games.
• Traveled with the team, assisted with video production needs during home, away, playoff and championship games.
• ACC Championship win during my first year

• At Echo Fox I worked first hand with staff, players, partners and Rick Fox himself. I was involved with the planning and running of our player retreat, FoxCon. This event was one of kind in esports bringing in staff.
• Organized and planned the entire lifecycle of a corporate retreat for 60+ international players and staff.
• Worked directly with the LCS team to ensure all players and staff met obligations with organization and Riot.
• Created custom graphics and video product assets for use in both print and social media.
• Pioneered the podcast and video series “Fox Den” which drove over 2M+ views to the Echo Fox Facebook page
• Tracked all media and sponsorship obligations to ensure players were meeting all requirements.

Columbia, US

• At my time with Marketing Performance I focused heavily on building out the video production side of the company. I filled and edited several local commercials and content pieces in the Columbia area,.Highlights:
• Designed logos, graphics, and videos for customized marketing material for various clients.
• Supported local companies in Columbia by filming and editing promotional material.
• Communicated directly with clients to ensure provided materials met their individual needs.

Master'S Degree, Sports And Entertainment Management

Bachelor Of Science - Bs, Marketing

Education record