Robert Burnside, Ms

Robert Burnside, Ms Email and Phone Number

Brand Partnerships Manager, Live Content @ Crusader Talent
South Carolina, United States
Robert Burnside, Ms's Location
Charleston County, South Carolina, United States, United States
Robert Burnside, Ms's Contact Details

Robert Burnside, Ms work email

Robert Burnside, Ms personal email

n/a
About Robert Burnside, Ms

I'm a Marketing professional with a combined 5+ years of experience in the gaming / esports / traditional sports industry. I help Fortune 100 companies build out their brand presence utilizing event sponsorship, influencer marketing, co-branding, and experiential marketing campaigns. Some examples include:- As a partnership coordinator at Riot Games, I worked with our global partner Prime Gaming to build out a bespoke giveaway campaign; this campaign drove over 1M+ user actions and doubled Prime Gaming's social followers. - As a senior account executive at Kairos Media, I built out a gaming content ambassador program for SamsungUS using innovative campaigns strategies, this program outperformed our targeted impression KPI's by 146% I get excited about opportunities where I get to bring my passion and expertise to the forefront to build deep and meaningful experiences for players and viewers. I love connecting with new people, you can reach me at robertburnside.jobs@gmail.com.

Robert Burnside, Ms's Current Company Details
Crusader Talent

Crusader Talent

View
Brand Partnerships Manager, Live Content
South Carolina, United States
Robert Burnside, Ms Work Experience Details
  • Crusader Talent
    Brand Partnerships Manager, Live Content
    Crusader Talent
    South Carolina, United States
  • Story Games Inc
    Director, Player Experience
    Story Games Inc Jul 2023 - Present
    Established a recognizable brand presence for players by developing a new websiteand fostering a vibrant Discord community, all aimed at enhancing player engagement and interaction.Implemented internal automation systems for CRM, player onboarding, and playtesting, streamlining processes and improving efficiency across the board.
  • Riot Games
    Global Partnership Coordinator - Riot Commercial Partnerships (Rcp)
    Riot Games Sep 2021 - Mar 2023
    Los Angeles, Ca, Us
    I collaborated with world-class partners, seamlessly integrating them into our broadcast, events, and online presence with exceptional creativity, collaboration, and execution. I spearheaded the processes and procedures that ensured outstanding results for our partners, overseeing everything from ideating captivating activations to executing flawless broadcast placements, social media campaigns, immersive experiential events, and impactful CSR initiatives. My focus on maximizing partnership value was integral to their success.Key Achievements Include:• Managed accounts totaling over $90 million annually for Riot Games’ premier corporate partnerships.• Generated over $200 million in earned media value per year for Riot Games’ global partners.• Set the standard for successful partnerships at Riot by generating 6.2 million entries for Prime Gaming on a sub $250,000 budget, leading to a 200,000+ follower increase on their social accounts.• Executed partnerships across 14 global events, collaborating with 15+ partners spanning 4 different esports titles.• Streamlined localized content, resulting in a 202% increase in engagement and a 57% boost in impressions year over year for Bose's social campaigns.Accounts managed include Mastercard, Xbox Game Pass, AWS, Sony, Cisco, Red Bull, Prime Gaming, State Farm, Verizon, Mercedes-Benz, Tiffany & Co., Bose, Secretlab, Aim Lab, OnePlus, and HyperX.
  • Kairos Media
    Senior Account Manager
    Kairos Media May 2021 - Sep 2021
    London, London, Gb
    At Kairos Media I had the privilege of overseeing the overall satisfaction of key clients, with a primary focus on Samsung. With a proven track record in delivering projects for major brands in the gaming and tech industry, my responsibilities encompassed financial planning, scoping, and ensuring the successful delivery of projects. By consistently delivering top-tier service, I fostered client expansion and played a central role in keeping projects on track, serving as the go-to stakeholder for guidance and support.Highlights Include:• Led the successful implementation of a brand ambassador program, successfully recruiting and onboarding renowned gaming personalities such as CourageJD, TeeP, and LuluLuvely.• Partnered with top tech influencers such as LinusTechTips and UnboxTherapy for sponsored content
  • Esl Faceit Group - Efg
    Marketing Coordinator
    Esl Faceit Group - Efg Jan 2020 - Apr 2020
    Cologne, De
    In my role as a marketing coordinator at ESL, I spearheaded the creation, management, and execution of integrated marketing campaigns for high-profile events such as the Dota 2 Major and CSGO Pro League. With a primary focus on driving ticket sales and engagement, I leveraged my extensive network in the collegiate esports space to successfully boost ticket sales. Additionally, I implemented strategic marketing initiatives and closely monitored key metrics to ensure the effectiveness of our campaigns.- Increased focus on, and drove meaningful ticket sales and engagements around ESL Mega Events - Managed and executed a strategic content strategy across digital and social mediums - Developed relationships with key stakeholders in the collegiate and high school esports space - Tracked and reported key metrics to establish attribution of key initiatives to eventual outcomes
  • Clemson Esports
    President And Adviser
    Clemson Esports May 2016 - Feb 2020
    Clemson, South Carolina, Us
    When I first joined the Clemson Esports club as a freshman we were a mere 20 students and one competitive team. During my sophomore year, I was elected President and grew the club to over 350 total members and 20 competitive teams. It was my dream to make a home for all gamers on campus and continue to watch esports grow at Clemson. Highlights:• One of 24 student leaders globally selected by Blizzard Entertainment to attend a college esports leadership event at Blizzard HQ in Irvine, California • Starred in Blizzard documentary for my work in college esports and Clemson football • Secured over $10,000 in sponsorship from Nvdia and OPSeat• Expanded the number of competitive teams from 2 to 28• Grew club leadership positions from 4 to 30 • Raised more than $20,000 from student government and club dues to accelerate the growth of the club
  • Clemson Esports
    Overwatch Team Captain
    Clemson Esports Sep 2016 - May 2019
    Clemson, South Carolina, Us
    Highlights:•Peaked rank #1 out of all colleges in 2018 season• Placed top 16 in Tespa Overwatch season out of 600 teams• Traveled around the country competing including wins at E3 2016, Momocon 2016/2017/2018 and DreamHack Atlanta 2017
  • Dreamhack Ab
    Marketing Ambassador
    Dreamhack Ab Sep 2019 - Nov 2019
    Hägersten, Se
    For DreamHack Atlanta I was brought on as a Marketing Ambassador to drive show awareness and attendance. Even with a much smaller marketing team than previous years we were able to exceed expectations by 50%. I managed relations with several large influences and professional to drive engagement for the show. Highlights:• Averaged 80 percent daily growth in the last 45 days leading up to the event resulting in the most attended DreamHack event in the Western Hemisphere.• Conceptualize, create, and launched innovative ad copy for regional marketing campaigns that lead to citywide outreach and attendance. • Organized and coordinated outreach efforts for influencers, professional players, and personalities to drive brand awareness leading to 70 million impressions across various social platforms. • Developed and designed graphics for social media content strategy • Managed the relationship between DreamHack and Clemson University and travel plans between DreamHack and Clemson University.
  • Opseat
    Graphics And Video Intern
    Opseat May 2018 - Aug 2018
    While at OPSEAT I was brought on to increase content and viewership for our new podcast and social platforms. Many of these videos focused on Overwatch players such as IDDQD and Dante formerly on the San Francisco Shock.Highlights:• Spearheaded new video series featuring prominent esports figures from NRG, SF Shock, and Twitch resulting in 250,000+ views across YouTube and Spotify. • Produced, edited, and designed content for OPSEAT's social channels increasing • Collaborated with the product team to form updated graphics of all OPSEAT products with the newest launch of products.• Worked with social media team to form engaging content posts
  • Clemson University
    Clemson Football - Video Manager
    Clemson University Feb 2017 - May 2018
    Clemson, Sc, Us
    Clemson football is setting the standard for college football with two National Championship wins in the past three years. During my time with the team I worked directly with players and coaches to deliver practice and game footage for review. My time with Clemson football taught me how to work in a fast paced environment where being best is the standard. Highlights:• Compiled all practice and game footage for review by both players and coaches. This included upwards of 10TB of footage that was edited and sorted to allow coaches to access all files quickly and accurately. • Worked with an internal team of 15 members and external staff of 150+.•Organized and set up a video production suite for staff and coaches. at home and while in the road for games. • Traveled with the team, assisted with video production needs during home, away, playoff and championship games.•ACC Championship win during my first year
  • Echo Fox
    Intern
    Echo Fox May 2017 - Aug 2017
    At Echo Fox I worked first hand with staff, players, partners and Rick Fox himself. I was involved with the planning and running of our player retreat, FoxCon. This event was one of kind in esports bringing in staff and players from all over the world for a weekend of team building and fun. Highlights:• Organized and planned the entire lifecycle of a corporate retreat for 60+ international players and staff.• Worked directly with the LCS team to ensure all players and staff met obligations with organization and Riot. • Created custom graphics and video product assets for use in both print and social media. • Pioneered the podcast and video series “Fox Den” which drove over 2M+ views to the Echo Fox Facebook page• Tracked all media and sponsorship obligations to ensure players were meeting all requirements.
  • Marketing Performance, Llc
    Marketing Intern
    Marketing Performance, Llc May 2016 - Sep 2016
    Columbia, Us
    At my time with Marketing Performance I focused heavily on building out the video production side of the company. I filled and edited several local commercials and content pieces in the Columbia area, .Highlights:• Designed logos, graphics, and videos for customized marketing material for various clients.• Supported local companies in Columbia by filming and editing promotional material. • Communicated directly with clients to ensure provided materials met their individual needs.

Robert Burnside, Ms Skills

Adobe Creative Suite Leadership Social Media Video Games Microsoft Office Microsoft Word Microsoft Powerpoint Public Speaking Esports Social Media Marketing Management Public Relations Event Planning Project Management Team Management

Robert Burnside, Ms Education Details

  • University Of South Carolina
    University Of South Carolina
    Sports And Entertainment Management
  • Clemson University
    Clemson University
    Marketing
  • Hammond School
    Hammond School

Frequently Asked Questions about Robert Burnside, Ms

What company does Robert Burnside, Ms work for?

Robert Burnside, Ms works for Crusader Talent

What is Robert Burnside, Ms's role at the current company?

Robert Burnside, Ms's current role is Brand Partnerships Manager, Live Content.

What is Robert Burnside, Ms's email address?

Robert Burnside, Ms's email address is ro****@****mes.com

What schools did Robert Burnside, Ms attend?

Robert Burnside, Ms attended University Of South Carolina, Clemson University, Hammond School.

What skills is Robert Burnside, Ms known for?

Robert Burnside, Ms has skills like Adobe Creative Suite, Leadership, Social Media, Video Games, Microsoft Office, Microsoft Word, Microsoft Powerpoint, Public Speaking, Esports, Social Media Marketing, Management, Public Relations.

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