Bobby Charlton

Bobby Charlton Email and Phone Number

Client Services Director @ Metacortx
London, GB
Bobby Charlton's Location
London, England, United Kingdom, United Kingdom
Bobby Charlton's Contact Details

Bobby Charlton personal email

n/a
About Bobby Charlton

Strategic, analytical and creative marketer ready to drive the growth of a forward-thinking brand. I bring 10 years of experience developing and delivering high performing, culturally relevant, integrated campaigns for world’s leading brands. You can expect:• Clear strategic and creative thought so campaigns exceed their objectives• Deep brand and customer understanding across wide-ranging clients and sectors• Adept management of creative minds to deliver standout campaigns• Broad experience of different channels and the benefits of each• Tight financial control and project management keeping projects in budget and on-track• Key interpersonal and presentation skills perfect for senior stakeholder engagement

Bobby Charlton's Current Company Details
Metacortx

Metacortx

View
Client Services Director
London, GB
Website:
metacortx.com
Employees:
7
Bobby Charlton Work Experience Details
  • Metacortx
    Client Services Director
    Metacortx
    London, Gb
  • Iris
    Business Director
    Iris Jan 2023 - Present
    Business leader across key agency accounts. Cross category and channel experience with clients including Nectar, Roche, c2c Rail, Convatec and SSE amongst others. True client partner focused on strategic and creative brilliance. Responsible for account output, health and growth.
  • Iris
    Group Account Director
    Iris Apr 2021 - Jan 2023
  • Iris
    Senior Account Director
    Iris Apr 2018 - Apr 2021
    Senior client leader for the global creative innovation network. Having joined as Account Director I have led the delivery of stand-out campaigns for market leading & challenger brands.• Launched Samsung Galaxy S9 and Note8 to the UK market creating customer centric toolkits ready for market activation• Delivered a fresh and ground-breaking content programme for Samsung Europe • Shot Samsung Built-in Appliances key visuals and films to launch innovative new productsto a millennial mind-set audience at EuroCucina in Milan• Led a global FT Weekend multi-channel brand campaign from shoot to media delivery increasing regular readership by 26% and sales by 14% YOY• Launched Zipcar Flex across OOH, digital display and social driving significantuplift in subscriptions and activation of members for the sharing economy brand• Developed a key partnership between Dropbox and D&AD that drove product awarenessamongst a Gen Z graphic design audience and awarded a record 20 pencils• Laid the foundations for ClearScore’s CRM programme, achieving 2 million unique logins & generating £800k in revenues from the channel• Delivered the first global employee event for iconic footwear brand Dr MartensResponsibilities• Lead client contact responsible for the overall direction of multiple, high-value accounts• The ‘voice of the client’ within the agency team and ultimate responsibility for agency product• Front-line strategic support for key client stakeholders• Winning new business opportunities from new and existing clients pitching the agency offering• Financial control of live projects and forecasting future revenue • Management and development of 3 direct reportsClients I work with: Samsung, Financial Times, Zipcar, Dropbox, ClearScore, Dr Martens
  • Founded
    Account Director
    Founded Dec 2016 - Mar 2018
  • Mccann
    Senior Account Manager
    Mccann Jun 2015 - Dec 2016
    London, United Kingdom
    Client lead managing the delivery of strategic projects across brand and digital.Highlights & responsibilities• Lead agency contact for Tata Communications across product marketing and F1 sponsorship• Created brand assets coinciding with Lewis Hamilton’s successful campaignsfor Mercedes• Led the delivery of new strategic positioning for Tata Communications’ entire productsuite before launching internally and externally• Management of annual retainer, financial tracking and development of out of scope opportunities• Delivered Nestlé’s global Open Innovation platform, HENRi@Nestlé from pitch to live,a landmark project for the client and the agency• Executed the brand positioning, brand creation and online platform within timelinesunheard of for Nestlé (155 calendar days)Clients I worked with: Tata Communications, Nestlé
  • Fst The Group
    Senior Account Manager
    Fst The Group Nov 2013 - Nov 2014
    Marlow, Buckinghamshire
    Joined the independent agency as an Account Executive working my way up through multiple promotionsto Senior Account Manager. Led my account team working with multiple clients across the globe.Clients: Visa (LAC, CEMEA, AP), Avis, Carlson Wagonlit Travel, VisitBritainHighlights & responsibilities• Built the Latin American Visa account from scratch reaching forecasts of £250K GP• Delivered co-branded Visa and FIFA World Cup communications to key customers• Managed experiential campaign in 4 UK locations promoting launch of Avis Select Series• Converted CWT Times internal publication from net loss to 25% net profit through re-organisation of the production process • Detailed project scoping and evaluation resulting in clear and efficient plans to proceed across all facets of the project, including selection of resource• Collating and writing in-depth client proposals in response to briefs and under own initiative• Strategic support including formulation of messaging and campaign structures• Annual and quarterly forecasts, ensuring monthly billing targets were met and exceeded• Cost/Benefit financial decision considering both the bigger picture and short-term outcomes
  • Fst The Group
    Account Manager
    Fst The Group May 2012 - Oct 2013
    Notable clients: Avis, Firstkind Medical, Rentokil Initial, VisitBritain, VisitEngland, VisaAchievements- Experiential campaign in 4 UK locations promoting launch of Avis Select Series- Brand communications strategy for Firefly recovery device for consumer launch- Build of interchangeable washroom set and photoshoot for Rentokil Initial- Executed last minute amends from the office of 10 Downing Street on a VisitBritain tourism report, with printing re-arranged for the weekend to meet the delivery deadlineResponsibilities- Quoting- Studio briefing- Daily monitoring of hours/costs against project budgets- Supplier management- Client presentations- Final proof and QC checks- Client status reportsProject types- Branding- Social media content- Experiential campaigns- Photo shoots- Websites, e-shots and online banners
  • Fst The Group
    Senior Account Executive
    Fst The Group Jun 2011 - Apr 2012
  • Fst The Group
    Account Executive
    Fst The Group Mar 2010 - May 2011
  • Nationwide Building Society
    Collections Advisor
    Nationwide Building Society Nov 2008 - Apr 2009

Bobby Charlton Skills

Digital Marketing Integrated Marketing Marketing Communications Advertising Email Marketing Marketing Strategy Brand Development Online Advertising Direct Marketing Marketing Social Media Online Marketing Social Media Marketing Event Management Digital Media Project Planning Copywriting Seo New Business Development Creative Direction Business Development Graphic Design

Bobby Charlton Education Details

Frequently Asked Questions about Bobby Charlton

What company does Bobby Charlton work for?

Bobby Charlton works for Metacortx

What is Bobby Charlton's role at the current company?

Bobby Charlton's current role is Client Services Director.

What is Bobby Charlton's email address?

Bobby Charlton's email address is bo****@****ann.com

What schools did Bobby Charlton attend?

Bobby Charlton attended University Of Birmingham, Campion School, Bugbrooke.

What skills is Bobby Charlton known for?

Bobby Charlton has skills like Digital Marketing, Integrated Marketing, Marketing Communications, Advertising, Email Marketing, Marketing Strategy, Brand Development, Online Advertising, Direct Marketing, Marketing, Social Media, Online Marketing.

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