Bobby Charlton Email & Phone Number

London, Gb

Business leader across key agency accounts. Cross category and channel experience with clients including Nectar, Roche, c2c Rail, Convatec and SSE amongst others. True client partner focused on strategic and creative brilliance. Responsible for account output, health and growth.

Senior client leader for the global creative innovation network. Having joined as Account Director I have led the delivery of stand-out campaigns for market leading & challenger brands.• Launched Samsung Galaxy S9 and Note8 to the UK market creating customer centric toolkits ready for market activation• Delivered a fresh and ground-breaking content programme for Samsung Europe • Shot Samsung Built-in Appliances key visuals and films to launch innovative new productsto a millennial mind-set audience at EuroCucina in Milan• Led a global FT Weekend multi-channel brand campaign from shoot to media delivery increasing regular readership by 26% and sales by 14% YOY• Launched Zipcar Flex across OOH, digital display and social driving significantuplift in subscriptions and activation of members for the sharing economy brand• Developed a key partnership between Dropbox and D&AD that drove product awarenessamongst a Gen Z graphic design audience and awarded a record 20 pencils• Laid the foundations for ClearScore’s CRM programme, achieving 2 million unique logins & generating £800k in revenues from the channel• Delivered the first global employee event for iconic footwear brand Dr MartensResponsibilities• Lead client contact responsible for the overall direction of multiple, high-value accounts• The ‘voice of the client’ within the agency team and ultimate responsibility for agency product• Front-line strategic support for key client stakeholders• Winning new business opportunities from new and existing clients pitching the agency offering• Financial control of live projects and forecasting future revenue • Management and development of 3 direct reportsClients I work with: Samsung, Financial Times, Zipcar, Dropbox, ClearScore, Dr Martens

London, United Kingdom

Client lead managing the delivery of strategic projects across brand and digital.Highlights & responsibilities• Lead agency contact for Tata Communications across product marketing and F1 sponsorship• Created brand assets coinciding with Lewis Hamilton’s successful campaignsfor Mercedes• Led the delivery of new strategic positioning for Tata Communications’ entire productsuite before launching internally and externally• Management of annual retainer, financial tracking and development of out of scope opportunities• Delivered Nestlé’s global Open Innovation platform, HENRi@Nestlé from pitch to live,a landmark project for the client and the agency• Executed the brand positioning, brand creation and online platform within timelinesunheard of for Nestlé (155 calendar days)Clients I worked with: Tata Communications, Nestlé

Marlow, Buckinghamshire

Joined the independent agency as an Account Executive working my way up through multiple promotionsto Senior Account Manager. Led my account team working with multiple clients across the globe.Clients: Visa (LAC, CEMEA, AP), Avis, Carlson Wagonlit Travel, VisitBritainHighlights & responsibilities• Built the Latin American Visa account from scratch reaching forecasts of £250K GP• Delivered co-branded Visa and FIFA World Cup communications to key customers• Managed experiential campaign in 4 UK locations promoting launch of Avis Select Series• Converted CWT Times internal publication from net loss to 25% net profit through re-organisation of the production process • Detailed project scoping and evaluation resulting in clear and efficient plans to proceed across all facets of the project, including selection of resource• Collating and writing in-depth client proposals in response to briefs and under own initiative• Strategic support including formulation of messaging and campaign structures• Annual and quarterly forecasts, ensuring monthly billing targets were met and exceeded• Cost/Benefit financial decision considering both the bigger picture and short-term outcomes

Notable clients: Avis, Firstkind Medical, Rentokil Initial, VisitBritain, VisitEngland, VisaAchievements- Experiential campaign in 4 UK locations promoting launch of Avis Select Series- Brand communications strategy for Firefly recovery device for consumer launch- Build of interchangeable washroom set and photoshoot for Rentokil Initial- Executed last minute amends from the office of 10 Downing Street on a VisitBritain tourism report, with printing re-arranged for the weekend to meet the delivery deadlineResponsibilities- Quoting- Studio briefing- Daily monitoring of hours/costs against project budgets- Supplier management- Client presentations- Final proof and QC checks- Client status reportsProject types- Branding- Social media content- Experiential campaigns- Photo shoots- Websites, e-shots and online banners

1.0 Bsc Hon, Sport And Exercise Sciences

Activities and Societies: Football genius

Education record