As Sales Manager for Wake ABC, I play a crucial role in overseeing daily operations and driving sales performance. Overall, I ensure the store operates smoothly, meets sales targets, and provides a positive customer experience while adhering to regulatory requirements.• Revenue Generation: Led a team of ten, implementing targeted sales strategies.• Customer Retention: Cultivated and maintained strong relationships with customers, achieving high retention rates through personalized service and attention to individual needs.• Team Collaboration: Worked closely with sales and marketing teams to align strategies, enhance operational efficiency, and drive business objectives. Fostered a collaborative team environment that encouraged knowledge sharing and performance improvement.• CRM Proficiency

• Established strong customer rapport by delivering personalized service and expert product knowledge, contributing to an increase in repeat business.• Actively promoted marketing initiatives and upsold products, directly impacting store sales goals and enhancing overall revenue.• Assisted in organizing in-store marketing events in collaboration with distilleries, driving brand awareness and customer engagement.