Hands-on Multimedia Creative Director - Producer and Marketer with a passion for comprehensive, strategic, brand-building marketing, design and storytelling; helping companies maintain the efficacy of their brand across myriad platforms, media, and territories. Striving for work that is memorable, stunning and functional. Producer and marketing consultant responsible for creating brand and image for a variety of clients as well as the execution of creative deliverables and production of all marketing elements; including concept development, creative production, copywriting, budget management, legal clearances, and marketing strategies. Arrange and coordinate video shoots, recording studios, and manage crews. Connect businesses to creative processes and help those working in the creative space to utilize technology while understanding the business needs and target audience.Responsible for managing all aspects of projects related to broadcast, Internet and multimedia production, marketing and management of client/audience relationships by generating and executing b2b and b2c solutions and multi-channel strategies.A data-driven digital and broadcast content producer with a focus on multi-platform digital media.Direct and Produce TV ads, promos, music videos, corporate videos, short films, movies and documentaries internationally.I listen ... I get it ... I make it happen.

Ensuring that creativity aligns with client business objectives, fostering a balance between captivating campaigns and tangible results.Key Responsibilities:Leading the strategic direction of advertising campaigns for top-tier video game publishers and studios such as Ubisoft, Square Enix, and Warner Bros Games, ensuring alignment with clients' business objectives.Collaborate closely with the senior creative and data science leads to develop and execute performance-driven advertising strategies.Foster a culture of constant learning and improvement within the team, using feedback and insights to evolve strategies for greater overall success.Leverage extensive experience and education in advertising to provide valuable insights to clients, contributing to their long-term success.Maintain a hands-on role in client interactions, offering strategic guidance and insights when it brings the most value.Utilize a hypothesis-testing approach to improve campaign performance and provide measurable results continually.Oversee the successful launch of major video game titles.

SOELA Conference is a part of a larger collaborative program of Croatian secondary technical schools, and universities for promoting solar and new technologies related to renewable energy, and its real-life applications.

Managed development, scheduling, and production of TV, radio, and digital / interactive content from concept to completion for new and existing products for all AIG auto insurance and 21st Century Insurance English and Spanish speaking target audiences.Managed multi-million dollar budgets, bids, and quote negotiations, deliverables, and schedules with production companies and ad agencies to ensure that projects were completed on time and within or under budget. Saved the company over $500,000 in 2 years in TV production costs.Expertise in creative production with a commitment to quality and attention to detail. Responsible for all assets delivered and archived, including videos, audio recordings & releases, and all legal paperwork. Served as both leader and hands-on producer in the creative process; ensured that the creative execution supported the creative brief, had all necessary legal clearances, and met business goals and strategies.Defined a visual style and creative direction with ad agencies and internally with key members of the creative team. Produced, reviewed, and approved storyboards, video boards, and animatics for every project. Conceived, developed, and pitched original concepts and managed day-to-day working relationships, negotiating deals, and communicating creative & logistical; including deliverables & insurance requirements.Successful track record of developing strong relationships with agencies and vendors to expand creative capabilities. Selected production companies and leveraged relationships with key stakeholders.Arranged and coordinated video shoots, audio recording sessions, and managed crews.Owned project visions and served as a communication bridge to all parties involved and always looked for ways to maintain and improve cost efficiencies for the company’s overall production.

Producer and/or Director for TV commercials, corporate videos, and music videos internationally. Provided vision, leadership, and supervision to creative and production teams, ensuring that projects were produced within budget. Arranged and coordinated location scouting and video shoots and managed crews. Managed communication between the Account, Creative, and Production teams, as well as with the clients. Responsible for building client relationships with Account Directors/Managers and supported high-profile business marketing initiatives.Worked with creative / marketing agencies, including Universal McCann - Europe, to create and execute concepts, storyboards, on-set directing, video editing, and post-production for Web and TV commercials, film, and promotional videos for several European markets; including Germany, Poland, Czech Republic, Hungary, Austria, Slovenia, and Croatia. Played a key role in original concept pitching, art and creative direction to the clients and/or agencies.

Directed an award-winning creative team and external resources in all areas of corporate communications, website development, e-commerce, marketing, and public relations. This included selecting, developing, mentoring, motivating, and evaluating employees, as well as fostering a team-oriented environment. Managed all aspects of conceptual development from brainstorming through the execution of creative multi-platform deliverables and production of all creative elements; this included hands-on design, animation, concept development, copywriting, interactive design and development, art directing, information architecture, post-production and presentation to Executive Team and the Board.Played a leading role in developing and implementing new corporate identity. Established guidelines, brand bibles, style guides, and all other official positioning documents.Worked closely with the Marketing & Sales Department, PR and Corporate Communications to deliver a unified message across a variety of media and to portray a sophisticated up-to-date image of the company through TV Ads, Internet Ads, e-mail campaigns, full 360 digital campaign, creative content development, and implementation, and marketing of websites to end-users.Analyzed the website analytics and forecast seasonal or special events to maximize conversion to sales potential. Through CRM and web analytics managed and aggregated website data to track user trends.Worked with product, business and development teams to effectively drive projects from conception to completion and attained upper management approvals for projects in progress.Managed all vendors; including paper media, print, web, and TV productions. Drafted proposal bids on projects, negotiated pricing for multimedia contract projects and selected vendors based on pricing, service, and quality.

Performer, Published; Songwriter, Composer, Producer.Expertise in Independent record labels for distribution of mechanicals, music publishing administration from initial copyright registration and PRO filings, to direct mechanical and synchronization licensing through to royalty distributions.Managing and creating business contacts; music publishing and copyright administration; entertainment business law; financial and managerial accounting; and marketing management.Music Supervision, Music Licensing, Music consulting, Artist Management, and Production.

Part-time instructor for this nationally recognized technical college. Courses taught included: 3D Modeling and Animation using 3D Studio Max, Visual Design, and Instructional Design.

Responsible for generating and executing b2b and b2c fully integrated 360 marketing solutions including traditional direct mail, e-mail campaigns, magazine ads, product demos, trade-show collateral and product brand advertising executions, online content production and management / development of websites. Owned project visions and served as a communication bridge to all parties involved.Responsible for the overall strategic / creative development and maintenance of the company's Intranet and Internet properties. Collaborated with the Marketing Directors on the implementation of the corporate strategy, look and feel of presentations, product marketing, online content production and management of the company's Internet and Intranet websites through custom built CMS. Created and improved processes that increase general efficiencies and effectiveness of the web development team.Directly involved in the planning and executing of studio sessions related to audio, video, and post-production of marketing materials related to product overview, demos and customer testimonials for delivery by Internet, CD-rom and DVD. Worked directly with the voice talent on capturing the essence and optimum delivery for a variety of multimedia projects. Managed various projects within time, budget, and concept parameters.