A brand storyteller! Decisive Senior Technical Writer with digital content skills who drives company and product growth through creative and innovative content with brand minded #socialmedia strategies. Skilled at content creation and analyzing software product trends as well as customer needs to develop highly-effective and targeted content.With over 25 years in the software field as a content producer, I have developed excellent research, problem solving, technical, social/digital writing and interpersonal skills. Solid understanding of technical/digital marketing, including Search Engine Optimization as well as social media metrics and analytics. - Thrived working in an Agile fast-paced team environment and as an individual contributor.- Delivered user, planning, configuration, installation, troubleshooting, message, command reference guides, release notes, fix pack documents, white papers, presentations, blogs and digital posts- Upgraded the overall documentation library by interfacing with SMEs, clients, and other vested parties through transparent development.- Generated social media involvement for entire storage community (ID, development and management) by providing social media guidance and education.- Analyzed social and web content metrics and analytics to improve the user experience, product promotion and improved technical proficiency.- Collaborated on social engagement strategy to drive entry into product promotion to improve accuracy of project definition in the marketplace.- Improved client relationships through consistent digital content, monitoring feedback and shared business and technical perspectives.- Brainstormed with information and development teams to evolve a strategy of deployed best practices, such as user scenario-based writing, use of embedded how to videos, and the use of interview style blogs to engage internal and external SMEs to enhance the content experience.