Bobby Hankinson Email & Phone Number

New York City Metropolitan Area

* Regularly contribute pieces to leading national LGBTQ+ website with more than 1 million unique pageviews monthly* Produced sponsored travel content, including writing, hosting, editing, producing six-part podcast series "Gay Key West Uncovered"

New York City Metropolitan Area

Brooklyn, NY

Greater New York City Area

Clients include: American Express, Andaz, Intel, Carnival Cruise Lines, The Macallan, Patrón* Oversaw digital strategy, including campaigns, community management, content calendar cre- ation and reporting o Launched the @USMacallan Instagram o Experimented with emerging technologies o Exceeded Andaz’s yearly goals for follower growth on primary channels o.

* Lead a small team responsible for producing daily content across several digital platforms* Construct strategy and systems to support Teach For America's official blog* Create an intensive Fellowship program to empower digital ambassadors* Edit and develop staff and volunteer writers* Design professional development and growth opportunities for direct.

* Spearheaded innovative national communication strategy for 10,000+ corps members located throughout the country* Coordinated and execute audience-driven content plans* Recruited, managed and mentored contributors* Created trainings on blogging and social media best practices

* Contributed weekly TV recaps, as well as television features and interviews* Edited freelancer content* Pitched and created promotions for use on Chron.com.

* Directed niche product strategy for Houston Chronicle’s online marketplace* Recruited and managed contributors, bloggers and freelancers* Created new revenue-generating features, including real estate photo galleries on Chron.com, generating a traffic increase of 3 million pageviews year over year.

*Presented workshop-style collaborative activities to engage clients throughout the ideation process*Wrote and presented business requirements, branding strategy and technical specifications of web and mobile applications*Conducted ethnographic and market research to identify potential areas of growth*Managed cross-departmental teams to efficiently execute.

* Implemented new products and features* Responsible for all social media* Edited and assigned content* Organized marketing events and materials* Daily site maintenance

* Led niche product strategy for online marketplace* Recruited and managed contributors, bloggers and freelancers* Created new revenue-generating features, including real estate photo galleries on Chron.com, generating a traffic increase of 3 million pageviews year over year.

* Assembled and lead the Emerging Media team o Integrated social networking deeper into SFGate.com o Drafted a comprehensive social media strategy * Crafted and implemented complete hyperlocal strategy o Selected vendors o Recruited content partners o Coordinated advertising, design and development

* Appointed to be part of a small team to conceptualize 29-95.com, a new niche entertainment section for Chron.com, with an emphasis on reaching a younger audience. o Contributed to initial vision o Recruited freelancers o Evaluated vendors o Assisted in wireframing o Enhanced databases* Produced entertainment content including blogs, photo galleries and.

* Posted short stories on events, bars, and clubs in one of the Globe's first blogs * Responsible for three weekly columns in the Calendar and Sidekick sections