Bobby Jones

Bobby Jones Email and Phone Number

Keynote Speaker | Co- Founder of GOOD IS THE NEW COOL, Conspiracy of Love and RIVET @ Conspiracy of Love
Bobby Jones's Location
Brooklyn, New York, United States, United States
About Bobby Jones

BOBBY JONES is a best-selling co-author of Good is the New Cool: Market Like You Give A Damn. He is an expert on purpose-driven marketing and conscious capitalism, a renowned international speaker, and businessman who is on a mission to show companies and individuals around the world how to be forces for good.

With over two decades of senior leadership experience in purpose-driven marketing and business, Bobby's keynotes, workshops and consultations are providing leaders in business and culture with an essential roadmap for mastering the key principles of purpose, to drive growth and impact. Since the release of his best-selling book Good is the New Cool in 2016, Bobby has helped people in over 140 counties to develop solutions to global challenges. He has delivered talks, consultations, and workshops to some of the biggest companies and NGOs in North America, Europe, Australia, and South America, inspiring leaders and change-makers worldwide. The tools he provides help these entities unlock their purpose—and grow their businesses and brands—by being of service to others.

Bobby is currently a partner at Conspiracy of Love, where he helps leaders at Fortune 500 brands, innovative non-profits and world-changing start-ups to use purpose and love to motivate employees, delight customers and make the world better.Visit: bobbyjonesonpurpose.com to learn more

Bobby Jones's Current Company Details
Conspiracy of Love

Conspiracy Of Love

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Keynote Speaker | Co- Founder of GOOD IS THE NEW COOL, Conspiracy of Love and RIVET
Bobby Jones Work Experience Details
  • Conspiracy Of Love
    Founding Partner, Conspiracy Of Love
    Conspiracy Of Love Aug 2019 - Present
    Los Angeles, California, Us
    We are the world's most inspiring purpose consultancy. We help leaders at Fortune 500 brands, innovative non-profits and world-changing start-ups to use purpose and love to motivate your employees, delight your customers , and make the world better.Since inception in 2017, Conspiracy of Love has been privileged to work with iconic brands in many categories: trillion-dollar tech giants like Microsoft and Facebook, cutting-edge lifestyle brands like adidas, Red Bull, The North Face and Sonos, spirits brands like Bombay Sapphire Gin and Crown Royal, and universally loved food brands like Oreo and Skittles. We have also advised leading companies such as AB-Inbev, Miller Coors, Coty, Nestle Waters, and many others.We are a pending B Corp, and aspire to join the community of companies like Patagonia, Ben and Jerry's, Seventh Generation and more who believe in business as a force for good.
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  • Public Speaker, Panelist, Moderator
    Bobby Jones On Purpose
    Public Speaker, Panelist, Moderator Jan 2017 - Present
    New York, Ny, Us
    Bobby Jones is a sensational speaker who energizes audiences with experiences that open their hearts and minds to new possibilities for their work and lives. Bobby’s keynotes and workshops have shown tens of thousands of people in business and culture worldwide how to be forces for good and master the key principles of purpose to drive growth and impact. He has spoken at Davos, Harvard University, the Vatican, the United Nations, SXSW, Advertising Week, St. Gallen Symposium, and PSFK, among many other gatherings. He has also spoken at and consulted with global brands such as Microsoft, Oreo, adidas, Audi, AB InBev, Sonos, Crate and Barrel, and many more.
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  • Rivet
    Co-Founder And Chairman Of The Board
    Rivet Jan 2021 - Present
    Boston, Us
    Rivet is a non-profit & consumer-powered platform for youth-led social change, leveraging the immense buying-power of young people and their allies to channel resources directly into the hands of young social innovators. Rivet and companies co-brand products, consumers buy what they love with portions of their purchases going to fund youth-led activism.
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  • Good Is The New Cool
    Co-Founder, Good Is The New Cool
    Good Is The New Cool Jan 2013 - Present
    Good is the New Cool is a global movement dedicated to serving the creators and innovators using business and culture as forces for good. We tell stories that show people how to use their talents and resources to create a better world. We create uplifting experiences that build and activate our community to impact change. We align people and organizations around a purpose, inspire innovation that optimizes lives, and help brands to grow with love. Join the movement at goodisthenewcool.org
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  • Good Is The New Cool
    Co Author, Good Is The New Cool: The Principles Of Purpose (Releasing In Spring 2021)
    Good Is The New Cool Jan 2021 - Present
    Purpose is the new digital. Companies can either embrace it for the competitive edge that it is or risk watching their competitors overtake them again. This book is the definitive guide for how to build a purpose-driven business that is enduring, profitable, and delivers positive social and environmental impact. This book is a refreshing, entertaining CEO level perspective on how purpose can manifest itself across every aspect of your business - whether it’s supply chain and sustainability, employees and talent, or product innovation. The purpose-revolution has started. Are you ready?Releasing Spring 2021
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  • Good Is The New Cool
    Co Author, Good Is The New Cool: Market Like You Give A Damn
    Good Is The New Cool Oct 2016 - Present
    The best selling book Good is the New Cool: Market Like You Give a Damn, which tracks an exciting shift in the zeitgeist where 'doing good has become cool' and proposes a revolutionary new model where 'great marketing optimizes life'. This bold book consists of interviews with a new generation of marketers, culture creators, and leaders in the nonprofit space and reveals how brands can 'make money and do good, by harnessing the power of pop culture. This is a provocative guidebook with 7 Key Principles for bold marketers and anyone who collaborates with them in this brave new world.
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  • The Games For Good
    Advisory Board Member
    The Games For Good Jan 2021 - Present
    Games for Good's mission is to help organizations engage with gamers to drive meaningful change of the world's most pressing issues. We believe it is time to build a new marketing channel grounded in a purpose that harnesses gaming's power as a platform for companies to engage with the next generation of consumers, employees, and partners to help achieve meaningful social change.
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  • Peace First
    Co-Creator And Advisor Of Youthtrust
    Peace First Aug 2019 - Jun 2020
    Boston, Massachusetts, Us
    Incubated within Peace First, YouthTrust is a consumer-powered platform for youth-led social change, leveraging the immense buying-power of young people and their allies to channel resources directly into the hands of young social innovators. We partner with companies to co-brand products and experiences that consumers buy and love, with portions of their purchase going to fund youth-led activism. We partner with youth-serving organizations worldwide to get money and mentorship into the hands of youth leading change on the ground. Co-designed and co-led by young people, this fund will represent the largest investment in youth-led social change. Ever.
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  • Peace First
    Chief Marketing And Communications Officer
    Peace First Aug 2015 - Sep 2019
    Boston, Massachusetts, Us
    Peace First is a global NGO igniting and supporting a youth-led movement of global problem solvers tackling everything from racial justice to climate change. During my tenure as CMCO, we created the world’s largest digital marketplace for youth-led social change initiatives. We transformed a decades-old organization into a modern digital youth community of young social entrepreneurs, change-makers, and activists from over 150 countries. We helped launch 8,000 youth-led innovations across 154 countries, tackling everything from climate change to racial justice to education access. 1 million lives were improved through these projects, from access to cleaner drinker water to more responsive policing.
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  • Sheknows Media
    Executive Advisory Board #Blogher17
    Sheknows Media Jan 2017 - Dec 2017
    New York, Ny, Us
    The Executive Advisory Board provides advice and support in the planning and execution of #BlogHer17, the largest annual celebration of women online content creators and influencers. The board is comprised of activists, entrepreneurs, media influencers, as well as brand and agency executives from powerhouse organizations that include Anheuser-Busch, Best Buy, Glasswing Ventures, Hamilton, iFundWomen, Mattel, MSNBC, AdCouncil, Women Action and the Media, and Equality Now.
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  • Octagon
    Vice President
    Octagon Aug 2011 - Jul 2015
    Stamford, Connecticut, Us
    Led Octagon's Access group, the nation's preeminent team for global brands looking to effectively reach multicultural and millennial consumers. Clients included: Adidas, Pernod Ricard, Allstate, The Home Depot, MTV Networks, AB InBev, Nike and Brand Jordan.
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  • Alloy Access
    Co-Founder/Vice President + Managing Director
    Alloy Access Feb 2008 - Aug 2011
    Alloy Access is the nation's preeminent agency for global businesses and brands looking to understand and effectively reach multicultural millennials. Our areas of expertise are African American, Hispanic and Urban-minded millennials. We are composed of a dynamic and diverse team of trusted advisors and problem solvers. Our collective of thought leadership includes renowned experts in research, strategy, creative, design, entertainment and media. We empower our clients with insights, strategy and solutions that help grow their business, and inspire them with innovative ways their brands can be meaningful in the lives of their consumers. We love what we do. We are the best at what we do. i oversaw the agency’s operations, client relationships and strategic partnerships. Simply stated, I was responsible for ensuring we delivered excellent work to our clients consistently, efficiently and profitably.
  • Alloy Marketing And Promotions/Direct Impulse (Ampdi)
    Vice President Of Account Service
    Alloy Marketing And Promotions/Direct Impulse (Ampdi) Aug 2007 - Jan 2008
    Responsible for overseeing the growth and strategy on key accounts such as Heineken USA, Rockport, MTV Tr3s, Soft Sheen Carson, Timberland, Reebok and Norelco
  • Alloy Marketing And Promotions/Direct Impulse (Ampdi)
    Account Director – Heineken Usa
    Alloy Marketing And Promotions/Direct Impulse (Ampdi) Aug 2005 - Jul 2007
    Lead strategist on the Heineken account, working directly with the brand team to leverage consumer insights to drive strategic planning across media, creative, experiential, PR, digital, retail. Conceived and lead execution of Heineken Red Star Soul, the brand’s most successful proprietary experiential platform and widely recognized for creating a new model and blueprint for branded entertainment properties in the AA space.
  • Alloy Marketing And Promotions/Direct Impulse (Ampdi)
    Co-Founder/Director Of Strategic Solutions
    Alloy Marketing And Promotions/Direct Impulse (Ampdi) Nov 2003 - Jul 2005
    AMPdi - a successful partnership between Alloy Marketing and Promotions (AMP) and Direct Impulse (DI) created to grow AMP’s urban and multicultural business and provide ideation and influencer access. AMPdi provided turnkey integrated marketing solutions for brands seeking to connect with youth minded consumers in a hip and non-traditional way. Among its clients were Timberland, Coors Light, New Balance, Rolling Stone, Diesel, NIKE, Norelco and GQ. AMP was honored as the 2004 “#1 Agency of the Year” by PROMO magazine.
  • Yardstyle
    Co-Founder
    Yardstyle Feb 2000 - Dec 2004
    YARDstyle Magazine - a one of a kind national publication that chronicled and celebrated the HBCU experience and the lifestyle of the young people who continue to define it. It contained timely and informative editorials that reflect the students’ world and perspective, deriving its contents and marketing from their budding talent and tenacity. One million HBCU students and alumni read YARDstyle since its launch in 2001 and it was voted the number one College Essential of HBCU students in “Black Expressions” Magazine in 2003.
  • Direct Impulse Lifestyle Marketing
    Co-Founder
    Direct Impulse Lifestyle Marketing Jan 1998 - Nov 2003
    Direct Impulse (DI) – a boutique lifestyle marketing firm that combined traditional marketing capabilities with entertainment marketing and celebrity access to effectively help brands reach the urban youth market. DI was composed of integrated business units across nightlife promotions, marketing services, promotional goods, and publishing.

Bobby Jones Education Details

  • Morgan State University - Graves School Of Business & Management
    Morgan State University - Graves School Of Business & Management
  • St. John'S College High School
    St. John'S College High School

Frequently Asked Questions about Bobby Jones

What company does Bobby Jones work for?

Bobby Jones works for Conspiracy Of Love

What is Bobby Jones's role at the current company?

Bobby Jones's current role is Keynote Speaker | Co- Founder of GOOD IS THE NEW COOL, Conspiracy of Love and RIVET.

What schools did Bobby Jones attend?

Bobby Jones attended Morgan State University - Graves School Of Business & Management, St. John's College High School.

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