Robert "Bobby" Lach Email & Phone Number

New York, NY, US

New York, United States

• Manage 2 assistants as direct reports to support responsibilities of my vertical within the team
• Run point for all Instructor Strategy tentpole projects, including our annual Instructor Summit, Peloton On Tour, and All For One
• Lead all instructor communications for any Studio, Product, or Talent Team-related updates
• Oversee scheduling of Instructor PTO in partnership with Programming and Production Management
• Sit on the Instructor Feedback Board to actively and… Show more
• Sit on the Instructor Feedback Board to actively and strategically respond to all Instructor feedback Show less

New York, United States

• Coordinate all internal bookings for a global roster of 57 instructors
• Act as lead for all Marketing asks that involve instructors
• Built out a centralized tracking database for instructor activations

Greater New York City Area

• Manage more than 75 series talent across 4 networks and Lifetime Movies
• Engage production companies and network partners to pitch and secure talent for commercial partnerships, from RFP to deal execution
• Supported and staffed live events with series talent that drew a total of 1.2 million viewers and more than 70,000 attendees
• Track data analytics for talent-driven campaigns to increase brand visibility, drive viewership for new/returning series, and increase sales for… Show more
• Track data analytics for talent-driven campaigns to increase brand visibility, drive viewership for new/returning series, and increase sales for events
• Revised talent payment structure to save an average of 49.8% on all talent fees for commercials, personal appearances, and licensing deals

Greater New York City Area

• Tracked schedules, movements, and contract negotiations for more than 15 supermodels, including Gigi and Bella Hadid, Gisele, and Devon Windsor
• Oversaw travel, calendars, and appointments for two A-list model managers, who collectively bring in more than $15 million in annual revenue
• Worked in close coordination with 3 International partner agencies, including IMG Models London, Milan, and Paris on international campaigns and editorial

New York, NY

• Collaborated with floaters, assistants, and agents to ensure office projects are handled professionally, promptly, and thoroughly
• Coordinated packing and moving of more than 7,500 books for Jennifer Rudolph Walsh’s office
• Developed mailroom operating procedures and best practices for operating in a completely new office space with more than 150 employees

Greater New York City Area

• Conducted qualitative research on political attitudes of c-level tech executives and donors to better shape policy directives
• Cultivated relationships of 150+ stakeholders and targeted potential new members for entire Midwestern region
• Drafted weekly topline reports summarizing political attitudes and engagement levels of current members

• Organized advertisements, news articles, and company sales into succinct posts across 3 social media platforms
• Produced social media strategy presentations for company owner and director of key accounts to direct media blast tactics
• Interacted directly with consumers on Twitter and Facebook to provide direct customer service across sales and product concerns

New York, NY

• Curated and shared university-wide content and programming across 19 different categories on 9 social media platforms, including listicles, videos, photos, GIFs, and memes
• Collaborated with creative team of 6 students to grow brand by 41% on Twitter, 43% on Facebook, and 697% on Tumblr
• Analyzed social media metrics across 4 platforms utilizing SumAll and CrowdBooster to draft 12 page final report to maximize future post reach

New York, NY

• Organized roundtable panel discussion on anti-discrimination laws between Weiner and local LGBT leaders and voters
• Consolidated competitor social media streams using Hootsuite to develop campaign strategy
• Developed and executed daily voter outreach plans to support 6 field organizers

Mentor, OH

• Sorted and handled stock shipments
• Assisted customers with a friendly attitude in a timely manner

Euclid, OH

• Maintained and filed a high volume caseload comprised of appraisal data from 4 different counties in Ohio
• Designed and implemented new organization system of physical and digital files for company
• Consulted directly with company owner to improve route mapping system for appraisals

Political Science/Journalism

Activities and Societies: Vice President of Publicity - Inter-fraternity Council, Delta Lamda Phi, NYUSPAC, NYU Class Activities Board.

High School

Activities and Societies: Debate Team, Theater, Video Production and Journalism