Bobby Nash
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Bobby Nash Email & Phone Number

Director, NIL Revenue and Activation at Sooner Sports Properties
Location: Logan, Utah, United States 9 work roles 2 schools
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Current company
Role
Director, NIL Revenue and Activation
Location
Logan, Utah, United States

Who is Bobby Nash? Overview

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Bobby Nash is listed as Director, NIL Revenue and Activation at Sooner Sports Properties, based in Logan, Utah, United States. AeroLeads shows a matched LinkedIn profile for Bobby Nash.

Bobby Nash previously worked as Deputy Athletic Director, External Engagement at Utah State University and Associate Athletic Director, Marketing and Fan Engagement at Utah State University. Bobby Nash holds Master Of Education (M.Ed.), Intercollegiate Athletic Administration from University Of Oklahoma.

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Sooner Sports Properties

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Profile bio

About Bobby Nash

I am an experienced athletic marketer skilled in leadership, relationship building, fan engagement, fan development, and game production with a proven ability to increase attendance and generate revenue. A graduate from the University of Oklahoma with both a bachelor's and master's degree.

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Sooner Sports Properties
Sooner Sports Properties
Director, NIL Revenue and Activation
Logan, UT, US
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9 roles

Bobby Nash work experience

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Deputy Athletic Director, External Engagement

Current

Logan, Utah, United States

Aug 2024 - Present

Associate Athletic Director, Marketing And Fan Engagement

Logan, Utah, United States

Jun 2022 - Aug 2024

Associate Athletic Director, Marketing And Promotions

Boulder, Colorado, United States

Lead the Athletics Marketing and Promotions Department in all initiatives that target the general public and students. Develop and implement marketing, advertising, and promotion plans for all areas of supervision with a focus on growing revenue, fan attendance, in-game and pre-game experiences, and ticket sales. Collaborate with the marketing rights holder, ticketing, athletics development office, community outreach, video department, digital, social, spirit squad, and athletics communications office on branding, revenue, and messaging. Lead marketing efforts for special projects related to the athletic department. Supervise a staff of 4 full-time employees, 2 nine-month Graduate Assistants, and 14 student interns. Manage all advertising through print, television, radio, outdoor, digital, e-mail, direct mail, and non-traditional media from concept through creative development, execution, and placement.Support the production of graphics and other creative content needed to conduct advertising/sales campaigns and to drive fan excitement for Colorado Athletics. Collaborate with ticket operations, ticket sales team, and digital communication on developing strategies to maximize revenue through ticket sales and enhanced customer service.

Sep 2021 - Jun 2022

Assistant Athletic Director For Marketing And Fan Engagement

Logan, Utah

Oversee all marketing, advertising, branding, data analytics, fan engagement, and fan development, for Utah State Athletics focused on increasing fan affinity, attendance, and revenue. Plan, coordinate, and execute all marketing, advertising, fan experience, and game production for Utah State Football and Men’s Basketball. Serve as co-chair of the university licensing committee and serve as the athletics representative on the visual identity committee. Lead branding initiatives for Utah State Athletics. Monitor athletics logo use and implement educational opportunities and branding processes for athletics department staff. Coordinate with the ticket office on all season tickets, group tickets, and single-game tickets initiatives.Lead all marking and fan engagement initiatives by coordinating with appropriate departments including creative content, communications, streaming, video services, and development.Serve as athletics contact for the HURD student section, Utah State Spirit Squad and Mascot, and the Aggie Marching Band.

Jul 2019 - Sep 2021

Director Of Community Relations- Athletics

Norman, Ok

Plan, coordinate, and execute grassroots marketing initiatives including brand enhancement, lead generation, and community engagement resulting in increased attendance and revenue generation.Oversee fan development including Sooner Jr. Kids club, F.A.N.S. elementary school program, and adopt-a-school program. Plan, coordinate, and execute all marketing, advertising, fan experience, and game production for men’s basketball. Coordinate community service opportunities for student-athletes and spirit members with local community partners. Execute sponsor activation for corporate sponsors throughout the community and during events. Build and maintain relationships with community stakeholders including government officials, school representatives, non-profit partners, and other stakeholders. Directly oversee the RUF/NEKS and Lil Sis spirit groups and the Sooner Schooner live mascot program.

Oct 2017 - Jul 2019

Assistant Director Of Marketing- Athletics

Norman, Ok

Created and implemented marketing plans for volleyball and baseball. Managed and oversaw the graduate assistant working with the wrestling program. Oversaw student workers’ marketing efforts for men’s and women’s tennis. Managed a combined marketing budget of $85,000. Assisted in the implementation of marketing initiatives for football and women’s basketball. Collaborated with the graphic design department, SoonerSports Properties, Soonervision, communication staff, and event management to implement all aspects of marketing plans and fan experience initiatives. Managed all game day marketing responsibilities for assigned sports including coordination and timing of the pep band, spirit squads, National Anthem singers, halftime performances, PA announcer, DJs, video board, game promotion, promotional giveaways, and special presentations. Acted as an advisor for the RUF/NEKS and Lil Sis spirit programs and coordinated appearances for the Sooner Schooner and live mascots.

Jul 2015 - Oct 2017

Graduate Assistant- Athletic Marketing And Promotions

Norman Oklahoma

Created and implemented marketing plans for wrestling, men’s tennis, and women’s tennis programs. Managed a combined marketing budget of $8,000. Assisted in the implementation of marketing plans for football, volleyball, softball, and men’s basketball. Coordinated Sooner Salute Program to recognize long-time season ticket holders from home and away institutions. Served as an emcee personality and public address announcer for Oklahoma softball, women’s basketball, and baseball.

Jun 2014 - Jul 2015

Adjunct Professor- Sports Management

Norman, Oklahoma, United States

Planned and organized a course curriculum focusing on Intercollegiate Athletics Operations for upper-class Sports Management students.Worked closely with other adjunct faculty to teach course lessons covering all aspects of Athletics Operations including lectures, discussions, site visits, and other instructional means.Utilized an online educational platform to supply course, provide coursework, and report grades.

Jan 2019 - May 2019
2 education records

Bobby Nash education

FAQ

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What company does Bobby Nash work for?

Bobby Nash works for Sooner Sports Properties.

What is Bobby Nash's role at Sooner Sports Properties?

Bobby Nash is listed as Director, NIL Revenue and Activation at Sooner Sports Properties.

Where is Bobby Nash based?

Bobby Nash is based in Logan, Utah, United States while working with Sooner Sports Properties.

What companies has Bobby Nash worked for?

Bobby Nash has worked for Sooner Sports Properties, Utah State University, University Of Colorado, University Of Oklahoma, and University Of Oklahoma - Price College Of Business.

How can I contact Bobby Nash?

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What schools did Bobby Nash attend?

Bobby Nash holds Master Of Education (M.Ed.), Intercollegiate Athletic Administration from University Of Oklahoma.

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