Bobby Pacheco Email & Phone Number

Lake Mary, Fl, Us

Orlando, Florida

Managed an in-house agency of 17 individuals comprised of directors, managers, graphic artists, project managers, and procurement specialists. Introduced growth initiatives contributing to company's dominance of the industry and establishing the Book Fairs division as the largest contributor of revenue and profit for Scholastic Inc. Created compelling campaigns successful in repositioning company as a literacy partner versus a fundraiser. Led the development of solutions and programs effective… Show more Managed an in-house agency of 17 individuals comprised of directors, managers, graphic artists, project managers, and procurement specialists. Introduced growth initiatives contributing to company's dominance of the industry and establishing the Book Fairs division as the largest contributor of revenue and profit for Scholastic Inc. Created compelling campaigns successful in repositioning company as a literacy partner versus a fundraiser. Led the development of solutions and programs effective in increasing revenue, profitability, and loyalty as well as expanding the company's literacy mission, simplifying event execution for volunteers, and amplifying the fun factor of Book Fair events for children. Examples include All for Books (averaging $5 million in revenue contribution annually), thematic kits, mission videos, and What Would You Do for Reading? In partnership with staff members, orchestrated the timely production and delivery of 900+ projects annually while maintaining high standards of quality. In collaboration with a diverse mix of project stakeholders and creative talents, determined and directed the creative approach for strategic projects including format, design, and content. Introduced interactive technology, including augmented reality, into the book fair environment. Improved department productivity and capabilities by updating software and hardware assets. Show less

Led cross-functional efforts to implement marketing, product, and sales strategies aimed at revitalizing the middle school business. Increased middle school penetration by 15%, total revenue performance by 35%, and student participation by 40% through innovative and age appropriate ideas like the Student Crew, National Best of the Best Contests, and Deep Ink product line.

Charlotte, North Carolina Area

Managed Book Fair operations throughout Atlantic Coast Region (South Carolina, North Carolina, and Virginia). Responsible for P&L management and the efficient operation of seven distribution centers. Serviced over 4500 customers throughout the tri-state area with a staff 14 direct reports and 150 employees. Led the region to five consecutive years of growth increasing total revenues by 85%. Increased market share by 20 points to a company high of 88%. Constantly rated among three top regions in… Show more Managed Book Fair operations throughout Atlantic Coast Region (South Carolina, North Carolina, and Virginia). Responsible for P&L management and the efficient operation of seven distribution centers. Serviced over 4500 customers throughout the tri-state area with a staff 14 direct reports and 150 employees. Led the region to five consecutive years of growth increasing total revenues by 85%. Increased market share by 20 points to a company high of 88%. Constantly rated among three top regions in performance metrics, including revenue contribution, profitability, and customer satisfaction. Improved employee morale and productivity through unique team building activities. Developed creative sales incentive contests successful in achieving targeted performance goals. Show less

Orlando, Florida

Developed strategic plans, set creative direction, and produced a versatile, yet practical menu of marketing programs, materials, and tools which ultimately became core promotional items for customers and field teams. Initiated standards to unite regions and acquistions under consistent branding image. Accelerated profitable business growth through the introduction of innovative concepts and programs that were scalable, sustainable, and affordable. Streamlined production processes and… Show more Developed strategic plans, set creative direction, and produced a versatile, yet practical menu of marketing programs, materials, and tools which ultimately became core promotional items for customers and field teams. Initiated standards to unite regions and acquistions under consistent branding image. Accelerated profitable business growth through the introduction of innovative concepts and programs that were scalable, sustainable, and affordable. Streamlined production processes and established proofing guidelines resulting in cost savings of over 30%. Show less

Colorado Springs, Colorado

Directed sales and marketing activity for the three branches of Colorado’s second largest distributor of Miller Brewing Company products. Served as liaison for brewery co-op business. Negotiated and planned media campaigns generating increased market share and loyalty for brands. Managed operations of Miller Entertainment Amphitheatre at Colorado State Fair establishing venue as a top attraction.

Dallas/Fort Worth Area

Directed advertising and promotional activity for two major market radio stations. Increased audience ratings through creative, entertaining campaigns. Created value-added opportunities allowing company to acquire new business while maintaining pricing integrity for airtime. Rebranded FM station effectively increasing ratings with more affluent 25-34 demographic in addition to providing station with a unique niche in a highly competitive market. Recipient of industry awards for creative… Show more Directed advertising and promotional activity for two major market radio stations. Increased audience ratings through creative, entertaining campaigns. Created value-added opportunities allowing company to acquire new business while maintaining pricing integrity for airtime. Rebranded FM station effectively increasing ratings with more affluent 25-34 demographic in addition to providing station with a unique niche in a highly competitive market. Recipient of industry awards for creative achievements. Show less