Bobby Pacheco Email & Phone Number

Lake Mary, FL, US

Orlando, Florida

Managed an in-house agency of 17 individuals comprised of directors, managers, graphic artists, project managers, and procurement specialists. Introduced growth initiatives contributing to company's dominance of the industry and establishing the Book Fairs division as the largest contributor of revenue and profit for Scholastic Inc. Created compelling.

Led cross-functional efforts to implement marketing, product, and sales strategies aimed at revitalizing the middle school business. Increased middle school penetration by 15%, total revenue performance by 35%, and student participation by 40% through innovative and age appropriate ideas like the Student Crew, National Best of the Best Contests, and Deep.

Charlotte, North Carolina Area

Managed Book Fair operations throughout Atlantic Coast Region (South Carolina, North Carolina, and Virginia). Responsible for P&L management and the efficient operation of seven distribution centers. Serviced over 4500 customers throughout the tri-state area with a staff 14 direct reports and 150 employees. Led the region to five consecutive years of.

Orlando, Florida

Developed strategic plans, set creative direction, and produced a versatile, yet practical menu of marketing programs, materials, and tools which ultimately became core promotional items for customers and field teams. Initiated standards to unite regions and acquistions under consistent branding image. Accelerated profitable business growth through the.

Colorado Springs, Colorado

Directed sales and marketing activity for the three branches of Colorado’s second largest distributor of Miller Brewing Company products. Served as liaison for brewery co-op business. Negotiated and planned media campaigns generating increased market share and loyalty for brands. Managed operations of Miller Entertainment Amphitheatre at Colorado State.

Dallas/Fort Worth Area

Directed advertising and promotional activity for two major market radio stations. Increased audience ratings through creative, entertaining campaigns. Created value-added opportunities allowing company to acquire new business while maintaining pricing integrity for airtime. Rebranded FM station effectively increasing ratings with more affluent 25-34.