I left Intercom after taking them from $1M ARR to $150M+ as Head of Finance.Immediately after that, I had the opportunity to join another startup as their first finance hire. It represented a clear path to earning more money while keeping a balanced lifestyle.But I turned it down to start Equals and build the next generation spreadsheet.Not only did taking “easy choice” feel like denying my full creative potential (I’m not just a finance guy, I love marketing, product, and branding too)...…but it set a poor example for my two children, whom I prioritize over everything else.Because it would teach them…1. “Steady as she goes” always beats rocking the boat2. Denying their ambitions and dreams is okay as long as they're paid off enoughBut worst of all, it would teach them to always fear failure more than regret.And I admit I feared failure more than I should’ve when Equals was just getting started.For starters, most investors told us we’d never beat Google or Microsoft at the spreadsheet game.And even after we’d found investors willing to bet on us, our initial go-to-market was rocky— Struggling to zero in on a viable ICP, cycling through marketing leads, and having to ditch the freemium SaaS “lean startup” playbook in the process.But over the years, Equals has emerged as something wholly unique: the fastest, most flexible way to measure and report on your SaaS business by far.Equals empowers SaaS to integrate data from Stripe, Salesforce, HubSpot, SQL, and more all in one single source of truth.Because getting ARR from 0 to 97% is relatively simple.But getting it from 97% to 100%? Incredibly hard.And that’s exactly what Equals solves (thanks to Descript’s Head of Finance for that description).We’ll even build your dashboard for you to prove it.Ready to start?Go here:→ equals.com/arr-reporting/Talk soon.