Bobby Redfern Email & Phone Number

Focused on business results and delivering consumer-first strategies that focus on impacting your bottom line.

The solution to streamline and standardize the registration of digital IP. Assured transparency and accuracy for provenance, licensing and payments for all.

Columbus, GA, US

• Direct brand marketing. Create content for marketing channels to engage outdoor consumer by working with leadership, licensing team, marketing specialists, and partners. Partners include Chevrolet, Bushnell.
• Grew digital audiences from 3M to more than 5M consumers.
• Generated seven-figure revenue for partners and positive attribution to company brand by following sales cycles and using paid and organic media to increase awareness and attract buyers to both brick and mortar stores.
• Enhanced and increased brand exposure across digital landscape by overseeing editorial and production teams generating brand content.
• Achieved weekly six-figure gross sales goals through organic and paid e-commerce media campaigns.
• Surged from zero to 1M views in one year by implementing digital OTT platform Realtree 365 across devices and applications.

• Managed website design and social media advertising. Wrote commercial copy, web content, and promotions, and printed and DVD media kits sales tool. Partners included Chevrolet, Pure Fishing, Browning, Pennington Seed.
• Boosted online show and website growth by 50 through Facebook, Connect, Pages, and YouTube.
• Generated $500K annually through show sponsorships and advertising sales.

Forest Acres, South Carolina, US

• Led designers, analysts, and data engineers to develop SaaS platform to model consumer profiles and build marketing strategies. Managed relationships with Facebook marketing partners and integrating company into.
• Monitored small to Fortune 500 brand budgets by developing Storylift to publish content such as reviews, blog posts, and news stories through social platforms using research-¬based targeting and optimizations.
• Created and oversee more than dozens of Facebook pages for 3M fans and engage with more than 25M people through social media campaigns.
• Founded and grew internal My Social Tees company to $2M in less than one year; executed logistics, production, online marketing, and media buys.
• Engaged more than 1M NASCAR fans to vote for their favorite driver to appear in next NASCAR video game by leading designers and engineers in coding web application.
• Unlocked marketing potential by enabling new classes of predictive insights with research of viable industry segments.

Forest Acres, South Carolina, US

I'm the Director of Product Development at Louddoor - a Facebook Preferred Marketing Developer qualified for Insights. Our market research and audience targeting platform fully harnesses the power of the world's most important social graph to transform the consumer insights and audience targeting. We help brands harness the power of the data and the.

• Oversaw 12 employees including six graphic designers and three developers to create online promotions and websites. Conducted research into consumer preferences, market demand, competition, and product viability and.
• Optimized hundreds of landing pages by developing optimization tests for each campaign component and then analyzing data.

US

• Tripled in-house workload and reduced outsourcing costs 85%.
• Design corporate website overhaul with local agency.
• Retail Package Design for Pennington Products
• Print Ad Design
• Sales and Promotional Item Designs
• Trade Show Booth Design

Columbia, Charlotte, Charleston, Orlando And Washington, D.C., US

I was an apprentice to the VP, Senior Art Director at Chernoff Newman. I produced quite a bit of print work that went into production and helped with layout and logo design during my time there. Palmetto Pride- Newspaper Layout and Design- Direct Mail DesignAmerican Cancer Society- Benefit Invitation Design