Bobby Redfern Email and Phone Number
Leader with over 17 years of digital media experience including leadership roles in business development, product development, strategy and marketing.
Thirty Three Digital
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FounderThirty Three Digital Feb 2021 - PresentFocused on business results and delivering consumer-first strategies that focus on impacting your bottom line. -
Co-FounderCight Jan 2022 - PresentThe solution to streamline and standardize the registration of digital IP. Assured transparency and accuracy for provenance, licensing and payments for all. -
Director Of Digital MarketingRealtree Apr 2017 - Feb 2021Columbus, Ga, UsDirect brand marketing. Create content for marketing channels to engage outdoor consumer by working with leadership, licensing team, marketing specialists, and partners. Partners include Chevrolet, Bushnell, Anheuser-Busch, Outdoor Channel, VaynerSports, Wal-Mart, and Nike. • Grew digital audiences from 3M to more than 5M consumers. • Generated seven-figure revenue for partners and positive attribution to company brand by following sales cycles and using paid and organic media to increase awareness and attract buyers to both brick and mortar stores and e-commerce sites.• Enhanced and increased brand exposure across digital landscape by overseeing editorial and production teams generating brand content.• Achieved weekly six-figure gross sales goals through organic and paid e-commerce media campaigns. • Surged from zero to 1M views in one year by implementing digital OTT platform Realtree 365 across devices and applications. -
Vp Advertising & MarketingBob Redfern'S Outdoor Magazine 2002 - Aug 2018Managed website design and social media advertising. Wrote commercial copy, web content, and promotions, and printed and DVD media kits sales tool. Partners included Chevrolet, Pure Fishing, Browning, Pennington Seed, and Winchester.• Boosted online show and website growth by 50 through Facebook, Connect, Pages, and YouTube.• Generated $500K annually through show sponsorships and advertising sales.
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Director Of Product Development & ResearchLouddoor Llc Jan 2012 - Apr 2017Forest Acres, South Carolina, UsLed designers, analysts, and data engineers to develop SaaS platform to model consumer profiles and build marketing strategies. Managed relationships with Facebook marketing partners and integrating company into Preferred Global Marketing Partner program. Clients included NASCAR, Beam Brands, THQ, Konami, General Motors, Bridgestone, and Anheuser-Busch.• Monitored small to Fortune 500 brand budgets by developing Storylift to publish content such as reviews, blog posts, and news stories through social platforms using research-¬based targeting and optimizations.• Created and oversee more than dozens of Facebook pages for 3M fans and engage with more than 25M people through social media campaigns.• Founded and grew internal My Social Tees company to $2M in less than one year; executed logistics, production, online marketing, and media buys.• Engaged more than 1M NASCAR fans to vote for their favorite driver to appear in next NASCAR video game by leading designers and engineers in coding web application.• Unlocked marketing potential by enabling new classes of predictive insights with research of viable industry segments. • Generated seven-figure product sales by developing retail campaigns targeted to outdoor market.LoudDoor combines the largest consumer research survey of its kind with the opt-in social data of each participant. Our research covers every viable industry segment as well as consumer attitudes and behaviors relative to 10,000 of the world’s leading brands. Our Platform makes it easy to analyze the results and make them actionable. -
Director Of Product DevelopmentLouddoor Llc Jun 2008 - Apr 2017Forest Acres, South Carolina, UsI'm the Director of Product Development at Louddoor - a Facebook Preferred Marketing Developer qualified for Insights. Our market research and audience targeting platform fully harnesses the power of the world's most important social graph to transform the consumer insights and audience targeting. We help brands harness the power of the data and the Facebook platform to reach the right customers to achieve their sales and marketing goals. -
Marketing DirectorReachsmart Interactive 2007 - 2008Oversaw 12 employees including six graphic designers and three developers to create online promotions and websites. Conducted research into consumer preferences, market demand, competition, and product viability and established campaign parameters and scope with chief marketing officers and vice presidents. Clients included Netflix and Blockbuster. • Optimized hundreds of landing pages by developing optimization tests for each campaign component and then analyzing data.
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Senior Graphic DesignerPennington Seed 2003 - 2006Us• Tripled in-house workload and reduced outsourcing costs 85%.• Design corporate website overhaul with local agency.• Retail Package Design for Pennington Products• Print Ad Design• Sales and Promotional Item Designs• Trade Show Booth Design• Presentation Design• Web Site and Landing Page Design -
Jr Art DirectorChernoff Newman 2003 - 2003Columbia, Charlotte, Charleston, Orlando And Washington, D.C., UsI was an apprentice to the VP, Senior Art Director at Chernoff Newman. I produced quite a bit of print work that went into production and helped with layout and logo design during my time there. Palmetto Pride- Newspaper Layout and Design- Direct Mail DesignAmerican Cancer Society- Benefit Invitation Design
Bobby Redfern Skills
Bobby Redfern Education Details
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University Of South CarolinaPsychology
Frequently Asked Questions about Bobby Redfern
What company does Bobby Redfern work for?
Bobby Redfern works for Thirty Three Digital
What is Bobby Redfern's role at the current company?
Bobby Redfern's current role is 17+ years digital | Performance Marketing | Growth Strategies | eCommerce | Brand Building | Product Development |.
What schools did Bobby Redfern attend?
Bobby Redfern attended University Of South Carolina.
What skills is Bobby Redfern known for?
Bobby Redfern has skills like Leadership, Direct Marketing, Media Strategy, E Commerce, Media Buying, Social Media, Facebook Api, Online Marketing, Brand Development, Digital Strategy, Social Media Development, Graphic Design.
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