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Bobby Sahni is a veteran and thought-leader in the multicultural marketing and advertising industry. Bobby was the Head of Multicultural Marketing at Rogers Communications and has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of best-in-class organizations. He is Co-Founder and Partner at Ethnicity Matters - a multicultural marketing & advertising agency dedicated to helping companies drive new growth and sales by engaging North America’s fast growing, big spending ethnic and new immigrant communities.Bobby has earned national and international recognition for his work and thought leadership. Bobby also loves teaching, having guest-lectured at many universities and regularly speaks at industry events and conferences across North America. Bobby has also served a variety of advisory boards including Imagine Canada, Seva Food Bank, Road Hockey to Conquer Cancer and Credit Valley Conservation Foundation. Most recently, Bobby was elected to the Hockey Canada Board of Directors and is on a mission to help grow the game of hockey for all Canadians. Bobby earned his MBA from the global Kellogg-Schulich Executive MBA program with cross-cultural studies in Hong Kong, Germany, Miami, Chicago and Toronto. He also holds a Bachelor of Science & Business degree from the University of Waterloo.
Ethnicity Matters
View- Website:
- ethnicitymatters.com
- Employees:
- 80
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Partner And Co-FounderEthnicity MattersToronto, On, Ca
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Partner & Co-FounderEthnicity Matters Feb 2013 - PresentToronto, Ontario, CaEthnicity Matters is a dynamic, integrated, multicultural marketing and advertising agency dedicated to driving new growth and sales by engaging North America’s fast-growing, big-spending ethnic and new immigrant communities.
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Professional SpeakerBobby & Bonnie Inc Jan 2002 - PresentNumerous keynote speaking engagements, moderating and panel discussions for many prestigious organizations including: Canadian Marketing Association, Association of Canadian Advertisers, Marketing Magazine, American Marketing Association, Asian American Advertising Federation (3AF), Nielsen Consumer 360, Canada Post Think Inside the Box, IEP Conference, CAGP, CFC, ECF, FCPC, Schulich School of Business (York University), DeGroote Business School (McMaster University), University of Waterloo, Ryerson University, SAMMA, Hispanic Chamber of Commerce, NAMIC, Environics User ConferenceCanada Post Think Inside the Box (keynote) - https://www.youtube.com/watch?v=D1HjcrBQtfE IEP Conference (panellist) - https://www.youtube.com/watch?v=1oCz6B480Co&t=25sIEP Conference (keynote) - https://www.youtube.com/watch?v=-nSSUjfJiwc CIBC Asian Employee Network Event (keynote) - https://www.youtube.com/watch?v=3glEd8GKfVU&t=109sFCPC CEO Conference (keynote) - https://www.youtube.com/watch?v=3ZeTMIyK1hsIndo Canada Chamber of Commerce TV & Film Forum (panel moderator) – https://www.youtube.com/watch?v=5R4Sefe0RGI&list=UUO-iTZTk0fhqT9Xs0SPNyow&index=8 https://www.youtube.com/watch?v=oXo42DgkxKY&list=UUO-iTZTk0fhqT9Xs0SPNyowBroken Social Scene Concert (MC)- https://www.youtube.com/watch?v=9Xvye89Tue0
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Director, Business DevelopmentStar Content Studios Jul 2012 - Feb 2013- custom content marketing division of Star Media Group (Toronto Star)- analyzing market, economic trends, consumer demand, and advertiser requirements to develop custom content and content marketing opportunities in both print and digital media to generate new potential sources of revenue
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Head Of Multicultural MarketingRogers Communications Inc. Jun 2006 - Jun 2012Toronto, Ontario, Ca- Head of multicultural marketing for Rogers Communications Inc- cable TV, premium international programming, wireless, home phone, internet -
Multicultural Outreach (Consultant)Network Of Angel Organizations - Ontario Jan 2012 - Apr 2012Toronto, On, Ca- connecting angels to entrepreneurs and entrepreneurs to angels.- introducing potential angel investors to various angel groups across Ontario -
Multicultural Marketing ConsultantCanada Post Sep 2011 - Mar 2012Ottawa, Ontario, Ca- development of product and communications strategies to drive growth amongst multicultural consumers- innovations including stamps and product re-positioning for Diwali, Eid, Chinese New Year, Black History Month, Hanukkah and South Asian Weddings- creative and media consulting for international delivery product -
Assistant Manager, Marketing And Public AffairsIcici Bank Canada Nov 2004 - Jun 2006Mumbai , Maharashtra, In- Managing local and India-based marketing team for execution of marketing campaigns across Canada -
Brand Marketing Specialist (Ethnic Marketing)Ontario Lottery And Gaming Corporation Oct 2002 - Oct 2004Toronto / Sault Ste. Marie, Ontario, Ca- brand marketing support for various lottery brands (Lotto 6/49, Super 7, ProLine, Instants)- Developed corporate ethnic marketing strategy with comprehensive guide for marketing to South Asians -
Marketing Communications SpecialistIbm Canada Ltd. Jan 2001 - Aug 2001
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E-Commerce CoordinatorRbc Dominion Securities Sep 2000 - Dec 2000Toronto, On, Ca -
Venture AnalystAkcessia Inc May 2000 - Aug 2000
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Lifestyle & Wellness CoordinatorNortel Networks Jan 1999 - Apr 1999Ca -
Fundraising & Community Sponsorship CoordinatorHeart And Stroke Foundation May 1998 - Aug 1998Toronto, Ontario, Ca
Bobby Sahni Skills
Bobby Sahni Education Details
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Northwestern University - Kellogg School Of ManagementMba -
Schulich School Of Business - York UniversityMaster Of Business Administration (Mba)
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Hkust Business SchoolKellogg-Hkust Emba
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Whu – Otto Beisheim School Of ManagementKellogg-Whu Emba
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University Of WaterlooBsc - Science & Business
Frequently Asked Questions about Bobby Sahni
What company does Bobby Sahni work for?
Bobby Sahni works for Ethnicity Matters
What is Bobby Sahni's role at the current company?
Bobby Sahni's current role is Partner and Co-founder.
What is Bobby Sahni's email address?
Bobby Sahni's email address is bo****@****ers.com
What is Bobby Sahni's direct phone number?
Bobby Sahni's direct phone number is +141622*****
What schools did Bobby Sahni attend?
Bobby Sahni attended Northwestern University - Kellogg School Of Management, Schulich School Of Business - York University, Hkust Business School, Whu – Otto Beisheim School Of Management, University Of Waterloo.
What are some of Bobby Sahni's interests?
Bobby Sahni has interest in Civil Rights And Social Action, Economic Empowerment, Arts And Culture, Health.
What skills is Bobby Sahni known for?
Bobby Sahni has skills like Marketing Communications, Marketing Strategy, Direct Marketing, Marketing, Strategic Partnerships, Advertising, Strategy, Integrated Marketing, Leadership, Public Relations, Public Speaking, Creative Direction.
Who are Bobby Sahni's colleagues?
Bobby Sahni's colleagues are Mary Ann Stephens, Domson Mathews Sam, Gautham Seran, Jiawei Chen, Valentina Wong, Ethnicity Admin, Christine Wang.
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