Bobby Vatalaro, Bba Email & Phone Number

Greater Atlanta Area

CURRENTLY MANAGE FINANCES FOR ALL 7 LOCATIONS OF GEORGIA'S PREMIER RUNNING SPECIALTY STORE.CORRECTED significant cash flow & profitability by renegotiating all service vendor contracts & creating discipline to fund internal financing.RESULTS: Earned $75K in 1st year; ⇓ borrowing = ⇓ interest by 50%.SOLVED relocation utility issue a week before store grand opening by identifying utility provider & then persuading to install service with quick turnaround.RESULTS: Opened on time & all operational services.

Greater Atlanta Area

REVERSED declining sales, morale & work force by hiring people with healthy work ethic & leading by example.RESULTS: Generated higher rate of returning customers within two months of hiring capable staff.IDENTIFIED inadequate inventory to satisfy customer demands by evaluating multiple sales history reports to determine redistribution of inventory dollars for ideal turn rate.RESULTS: Transformed store from 5th to 3rd highest gross sales within 7 stores.CORRECTED declining sales by creating relationships with local large employers to complement employers’ wellness programs.RESULTS: ⇑ number of new customers who had never shopped in store before.ORGANIZED in-store event to generate 300-400% ⇑ for normal two-day sales by developing/implementing detailed operations plan.RESULTS: ⇑ sales flawless plan execution = Model event plan for in-store events.

Greater Atlanta Area

GENERATED incremental sales growth by creating alliances with local high schools to create new business. RESULTS: Obtained 75% of area high school sales.

Greater Atlanta Area

PROVIDED consultative solutions to guest’s running-related problems, enabling them to enjoy a healthy and active lifestyle.RESULTS: Quickly promoted to Store Manager in a year.

Greater Atlanta Area

LED child development center owners in identifying new market opportunities & improved sales techniques to increase revenue and reduce expenses with marketing and dramatic operational efficiency enhancements.ACCOMPLISHMENTS:• ⇓ labor expense 30% by developing efficient staffing model.• ⇑ revenue 20+% by creating & implementing highly effective marketing programs.• Identified & contacted challenged prospective clients to engage services.• Designed tour techniques to ⇑ sales conversions.• Created all HR processes (interviewing, hiring, training, performance reviews & terminations).• Evaluated financing options & business performance for purchase.

Suwanee, Georgia

Led/managed all sales, marketing, complete P&Ls, HR (staff of 24 + 2 managers), & operations of $1M business.ACCOMPLISHMENTS:• Chosen, Top Performer for Tour (Georgia Commissioner) to view an “Ideal Child Development Center.”• ⇑ revenue by 12-15% by developing & implementing marketing programs.• ⇓ average expenses by 27% by managing all purchasing & maintenance.

Greater Atlanta Area

Managed all B2B sales & marketing of consumer electronics to majors: Verizon, Bellsouth, Qwest, and SBC.ACCOMPLISHMENTS:• Determined functional & feature set requirements of electronics to support customers’ strategic revenue goals of packaged services.• Developed new VOIP products & refined/enhanced existing products by interfacing with product engineering/manufacturing.

Greater Atlanta Area

Managed $800MM+ (all product marketing for consumer electronics & maintenance). Maintained P&L duties and business plan creation, product requirements, product sourcing, marketing plans, & demand forecasts.ACCOMPLISHMENTS:• Produced ⇑ electronics revenue (200+%), wire maintenance (29%), & phone maintenance (45%).• Collaborated with engineering & product management (major vendors) to align features/functionality in full support of service provider’s needs; Provided significant competitive differentiation.

Norcross, Ga

Managed $71MM in B2B sales of residential load centers & circuit breakers in western & central U.S. regions.ACCOMPLISHMENTS:• Achieved enormous sales growth (4.5%-11.3%), profit margin (6.4%-8.7%), & market share (5.2%-10%).• Conducted extensive market analysis & strategy development to successfully meet challenge of directing two different brands through multiple channels.• Conceived, designed, and implemented highly successful national builders’ program and first national Siemens warranty program to stimulate brand demand.

Norcross, Ga

Managed pricing negotiators & analyst staff; Determined residential, commercial & industrial pricing strategies.ACCOMPLISHMENTS:• Developed/implemented pricing strategies affecting $180 million in sales.• Established new procedures = 50% ⇓ in response time on field pricing requests.

Developed and implemented pricing strategies.