Bobby Widdifield Bcomm. Email & Phone Number

Calgary, Alberta, Canada

• Responsible for strategic relationship management of corporate sponsors for a diverse set of partners at multiple levels of investment
• Leverage a dynamic marketing mix to achieve sponsor objectives, including digital, social media, experiential, print, and broadcast
• Create and execute cross promotions in collaboration with clients, internal departments, and volunteer committees to maximize sponsor exposure
• Develop and implement sales/prospecting strategies that drive sponsorship revenue for the Calgary Stampede including year-round activities
• Create post analysis evaluations; reporting back to sponsors on results of their Stampede participation

Calgary, Alberta, Canada

• Supported the partners of a Canadian-based sports and event management agency focused on sponsorship, promotion and production of world-class sporting events in golf and hockey
• Initiated, negotiated, and signed key strategic sponsor partners for PGA TOUR Canada golf events in Western Canada including the ATB Financial Classic, Canada Life Open and Fortinet Cup Championship
• Prospected partnerships with high value prospects that strongly aligned with tournament objectives
• Worked with the Tournament Director on event set up working 12+ hour days during 7-day tournaments managing all logistics to ensure both sponsor and patron satisfaction
• Offered opportunity to assist with sales/business development of an additional PGA TOUR Canada event as a result of previous successes (nearly 3X the initial sales goal)

Vancouver, British Columbia, Canada

• Designed, promoted, and executed sponsorship agreements in anticipation of the International Executive Association's (IEA) annual summit, hosted by VanEx
• Collaborated with both the association's management and member companies to recruit potential sponsors including CIBC Wood Gundy & CIBC Business Banking
• Built sponsorship assets around keynote speakers, networking opportunities, and brand exposure
• Attended weekly networking sessions to generate event awareness and develop business relationships
• Exceeded revenue target in a limited time frame with excellent sponsor feedback

Kitchener, Ontario, Canada

• Responsible for selling The Driver Divider, a COVID-19 innovation designed to separate two golfers assigned to a power cart from coming in direct contact of one another/promote social distancing while riding together
• Partnered with Westmount Golf and Country Club as a pilot client for proof of concept, created a prospect list of key decision makers at golf clubs across Canada and US including GMs/Directors of Golf
• Assigned sales duties of additional product lines after 3 months based on productivity and eagerness to learn, managing all customer touch points from initial contact to product delivery, feedback and cross selling
• Researched markets, prospected targets, and negotiated deals with both distributors and end users for a unique retractable weld screen product
• Created product learning resources & executed training sessions to educate distributor sales reps on product innovation, sales strategies and safety features

Toronto, Ontario, Canada

• Collaborated with the Sales team to offer comprehensive financing solutions to brokers, managing general agents, and carriers to reduce their receivables and improve cash flow
• Planned and analyzed social marketing strategies to increase brand awareness and drive sales growth, executing tactics across social channels (Twitter, Facebook, LinkedIn)
• Doubled LinkedIn followers in first 12 months from 1-2,000 followers and tripled annual event sponsorship revenue to $5K through effective sponsor outreach
• Organized, promoted, and successfully executed monthly industry and special events (trade shows, Broker Bash networking, golf tournaments) in Toronto, Calgary, and Vancouver with a $150K budget
• Recognized by management for improving cohesiveness between sales and marketing departments across Canada, improved communications between regional offices by successfully executing marketing strategies from conception.
• Scheduled the event calendar for each regional sales team across Canada to leverage exposure of corporate branding through hosting and/or participation

Toronto, Ontario, Canada

• Post-graduation, moved to Toronto to take first job with the largest digital publisher of association newsletters, guides, and communications targeting B2B businesses
• Developed relationships with key decision makers, negotiated campaign features, duration, and pricing through effective communication and negotiation
• Aligned companies’ respective strategies with appropriate digital marketing strategies such as programmatic advertising, marketplace/e-newsletter campaigns, and website retargeting for organizations such as the.
• Achieved a 100% client rating satisfaction while managing their respective digital campaigns

Waterloo, Ontario, Canada

• Recognized by manager for delivering exceptional service to business clients in a high-profile business district who actively sought out guidance
• Identified customer needs and provided insight and valuable product/service knowledge regarding financial solutions that are in the best interests of customers
• Served hundreds of customers daily with day-to-day banking transactions and any issues pertaining to the institution and/or its policies
• Managed job concurrent with university studies often working 6 days a week based on manager referrals to several branches attributable to strong interpersonal skills and product knowledge

Waterloo, Ontario, Canada

• Built relationships with high value retail partners including Lowes, Home Depot, Home Hardware, and small independent retailers throughout the province to demonstrate a premium barbecue product line grilling higher.
• Delivered on-site training and support to 100’s of retail staff to improve product knowledge and brand awareness and promote value proposition of the Broil King vs. competing barbecues on the market
• Managed promotions and logistics for large-scale tradeshows including Moparfest, Canada's Largest All Mopar Car Show and 10 regional Ribfests which attracted 10,000’s people
• Quickly promoted to a leader to reorganize and oversee the demonstration team program
• Represented company through speaking and demonstrating opportunities often on stage in front of 5,000 people to present the product and announce a draw winner
• Promoted to assistant team lead role training all new summer hires designing the training program, creating training documents and modelling essential behavior and skills for a brand representative

Waterloo, Ontario, Canada

Communicate product knowledge and lifestyle through in-store interactions with the public