• Managing a larger client base, campaign portfolio, and budget allocation compared to the Level I position.

• Leveraged Google Ads & Microsoft Ads to deliver data-driven campaigns. Analyzed key metrics to identify areas for improvement and optimize campaign spend.• Transformed campaign data into actionable insights, collaborating with stakeholders on strategic recommendations that optimized campaigns and improved customer targeting.

• Ensured accurate and timely processing of IRA contributions, disbursements, and tax documents, adhering to strict IRS regulations.• Managed the company's digital ecosystem, overseeing the WordPress website, Salesforce CRM, and social media presence (Facebook, Twitter, LinkedIn) to achieve marketing goals.

• Implemented a data-driven marketing framework using SEO, SEM, and inbound strategies to improve lead generation.• Managed the full PPC campaign lifecycle, from keyword research and ad copy creation to bid optimization and performance reporting for Google, Bing, Facebook, and Twitter.• Oversaw the development, maintenance, and SEO optimization of company websites built on the WordPress platform.

• Managed IT/IS functions, including servers (Exchange, SQL), Cisco firewalls and VPNs, workstations, laptops, printers, phones, and hardware/software support.• Managed WordPress websites, Google Analytics, Google Adwords, and facilitated email marketing using Mailchimp.

• Maintained and supported network, servers, and clients.• Worked on special projects, performed upgrades, researched and evaluated products/services, and implemented technology improvements.

• Primary project involved an Active Directory conversion and antivirus upgrade for the University of Alabama at Birmingham.

• Worked to develop various security training programs for Aspreon's training center to manage select graduates as a team of security professionals for outsourcing and contract work.• Obtained Cisco certifications; Network Professional (CCNP), Services Instructor (CCSI), Network Associate (CCNA), and Security Specialist 1 (CSS1).

• Managed a five-person team responsible for the operation of Netzee's Telephone Banking product (used by 500+ financial institutions and 100,000+ customers).• Managed 10+ IIS web servers, 5+ SQL servers, Raptor firewall, Veritas Backup Exec, IP Monitor, and WebTrends reporting.

• Provided high-level tech support and troubleshooting for all aspects of Netzee's Telephone Banking product, including DNS, email, ASP code, client communications, SQL databases, and data security.• Installed, maintained, and configured NT workstations and WIN2000 servers.

• Worked in Information Technology. Rolled out 100+ NT workstations/laptops and migrated existing applications from Novell to NT. Aided in support of the Mortgage Department during the migration.

• Worked in Trust Operation. Provided ad-hoc reporting and custom databases using Eztrieve, Delphi+, Access, Approach, and Paradox.• Generated financial transactions for high-volume system changes. Facilitated data transfers between mainframe, System36, and PC applications.

• Administered security on LAN, System36, and six other proprietary systems. Programmed and maintained reports from mainframe data-sets. Provided PC hardware, software, and technical support.