• Responsible for marketing strategy & budget including television, search, social, content, CRM and VIP loyalty programme.• Led 11 person department responsible for all consumer acquisition, retention and retail marketing, branding, social communication and product development. • Responsible for the rebrand and launch of a new betting platform, with a focus on product development, brand development and launch marketing.• Helped drive annual revenue growth averaging above 50% YoY during my tenure• Served as acting CEO from December 2020 until April 2021, with operational oversight in all areas of the business, including compliance, accounts, product and business development.

• Created digital content for various South African betting sites ranging from social media to more traditional editorial content.• Worked closely with the Retention Manager to develop onboarding communication for all new clients to improve conversion and retention rates.

• Oversaw the digital evolution of the sarugbymag.co.za website, growing the online readership and social media following by creating unique and engaging content.• Tasks included researching, writing and editing of news stories, as well as managing a team of interns.• Helped grow their social media following over 75% in just over one year in the role.

• Worked on various above-the-line briefs from concept through to execution. Was involved in numerous campaigns for brands such as Bidvest Bank, Italtile, Esteé Lauder and SPCA.• The briefs varied from headlines, short to long copy ads, radio, television and web banners.

• Originally drafted in as a sportswriter to cover football, rugby and cricket, my responsibilities expanded over time to include social media management as well as the management of a team of writers. • Founding editor-in-chief and lead designer on the ‘Just The Tip’ online magazine.