Robert C. Email & Phone Number

Twin Cities Crickets, as part of Nimble Lifecycle, provides banded crickets locally to the Twin Cities Metro Area.Nimble Lifecycle was re-established as a cricket farm in a "grow shed" located in Bob and Laura Christopher's backyard in February 2023. From the beginning Bob and Laura focused on the goal of breeding and raising the highest quality Gryllodes sigillatus, more commonly known as the Tropical Banded Cricket, for human consumption.Almost immediately, demand for Nimble Lifecycle Crickets came from local reptile sellers and owners for feeder crickets. Learning about the huge need in the Twin Cities for a reliable source of locally available live feeders Nimble Lifecycle decided to focus in the feeder cricket market.With the little backyard farm bursting at the seams, Nimble Lifecycle found a perfect location for their expanding farming needs to serve the Twin Cities market and on February 1st, 2024 Twin Cities Crickets was born at their new 3,000 sf farming space in Spring Lake Park!At this time, we are having an absolute ball getting to know all of the reptile breeders and stores, tarantula and jumping spider breeders and enthusiasts. It’s so incredible we could "almost" forget about our ultimate goal of producing crickets for human consumption. The reptile and spider world is full of so many incredible people who are generous with their knowledge and have been so welcoming to us.As we grow our farm and keep learning, we intend to make connections that further the understanding and willingness of people to engage in entomophagy (the eating of insects.) When humans in North America are ready to embrace this safe and extremely healthy practice, we will be here with our delicious crickets to provide a bountiful and tasty source of nutrition! Until then, we are going to hang with our reptile, spider, and insect people (and have a blast while doing it!). We will continue to raise the healthiest and heartiest of banded crickets!

Roseville, Mn, Us

Nimble Lifecycle originated as a digital marketing services provider excelling at increasing organization’s online visibility, improving the quantity and quality of online engagements, and effectively leveraging existing offline marketing tactics. The Nimble Lifecycle team leveraged SEO, PPC, Digital Display Advertising, and content development tactics to build effective holistic digital marketing strategies that produce the greatest overall marketing ROI. The Nimble Lifecycle team provided comprehensive engagement solutions for digital marketing and ecommerce professionals. In 2023 Nimble Lifecycle began to focus these skills on their own family of companies, products and services. Launching Twin Cities Crickets in the Minneapolis-St. Paul, MN market in February of 2024, Nimble Lifecycle brands and markets high-quality banded crickets as feeders to the reptile pet owner market.

West Des Moines, Ia, Us

Reporting to the CEO and operating as a member of the Executive Leadership Team. Managing 55 employees with eight direct reports over the areas of Product Management & Development, Acquisition Marketing, Public, Shareholder & Industry Relations, Demand Generation, Customer Care, Service Implementation, Sales Engineering, Direct B2B Sales and Alternate Channel Sales. Initially focusing on the implementation of a new CRM as well as Data Science and Demand Generation tools. Development of Strategic Partnerships and Strategic Planning. Responsible for all aspects of revenue generation, client retention and customer experience. Reporting monthly to the Board of Directors. Developed a five-year market strategy and new product development roadmap. Leading the team to focus on obtaining new clients and increase “share of wallet” with existing clients.

St. Paul, Mn, Us

City Of Industry, California, Us

► Manage Engagement Strategies through Internet-based Digital Marketing Initiatives. ♦ Drive both business and consumer digital marketing initiatives for a variety of nationally available products and services.♦ Implement new digital media marketing strategies though online and mobile initiatives, with Internet components including; SEO, SEM, Banner Advertising, E-mail marketing and Social Media.♦ Manage the creation and development of digital marketing processes and procedures.♦ Lead and direct the best team of digital marketers ever assembled inside of one company.♦ Improve internal and external strategic communication through the management of program communication, training, marketing collateral and branded assets.♦ Develop and monitor ROI model for measuring the effectiveness of engagement initiatives.► Designing, Building and Managing the Digital Marketing efforts for: ♦ www.CliqStudios.com♦ www.6SquareCabinets.com♦ www.EquusCS.com♦ www.Intequus.com♦ www.ServersDirect.com♦ www.RazorSync.com

Dallas, Texas, Us

► Manage Local Engagement Strategies through Traditional and Internet-based Social Media Initiatives that Deliver Consumer Product Sales for the Largest Local Telephone Services Provider in Rural America. A Fortune 500 Company Providing Residential Telephone, Internet, Data and Television Media products and services.♦ Drive consumer-focused local engagement strategies and sales-delivering initiatives for the region covering 30 markets in six states♦ Oversee the regional, traditional media marketing plan for consumer products, including; Direct Mail, Newspaper & Circular Print Advertising, Radio & TV Electronic Media Advertising, Out of Home with Billboard Advertising, and Residential Customer Bill & Statement Messaging♦ Manage the creation and development of sales processes and procedures for experiential-based Event Marketing initiatives which includes the creation of project management tools through SharePoint and other collaboration tools♦ Improve internal and external strategic communication through the management of program communication, training, marketing collateral and branded assets♦ Implement new digital media marketing strategies though online and mobile initiatives, with Internet components including; SEO, SEM, Banner Advertising and Social Media (Currently active on: Facebook, twitter, YouTube, LinkedIn, Foursquare, LivingSocial & Groupon)♦ Develop and monitor ROI model for measuring the effectiveness of consumer engagement initiativesPosition: Senior (Sr.) Program Manager – Central Region Marketing

Dallas, Texas, Us

► Managed Local Engagement Strategies and Alternate Channel Sales through Traditional and Internet-based Social Media Initiatives that Delivered Consumer Product Sales for the Largest Local Telephone Services Provider in Rural America. A Fortune 500 Company Providing Residential Telephone, Internet, Data and Television Media products and services.♦ Refined and managed Alternate Channels sales and marketing activities; overseeing Outbound Telemarketing, Door to Door, Referral Agents, Retail Stores, and Mall Kiosks♦ Implemented pURL and Micro site strategy driving higher online customer acquisitions♦ Drove consumer-focused local engagement strategies and sales-delivering initiatives for the region covering 30 markets in six states♦ Oversaw the regional, traditional media marketing plan for consumer products, including; Direct Mail, Newspaper & Circular Print Advertising, Radio & TV Electronic Media Advertising, Out of Home with Billboard Advertising, and Residential Customer Bill & Statement Messaging♦ Improved internal and external strategic communication through the management of program communication, training, marketing collateral and branded assets♦ Implemented new digital media marketing strategies though online and mobile initiatives, with Internet components including; SEO, SEM, Banner Advertising and Social Media (Was active on: Facebook, twitter, YouTube, LinkedIn, Foursquare, LivingSocial & Groupon)♦ Developed and monitored ROI model for measuring the effectiveness of consumer engagement initiativesPosition: Marketing Manager – Central Region

► Consumer Loyalty Marketing Web & Social Media site with 5 million active users generating $18 million of revenue in 2008.♦ Executive team member in charge of marketing, sales and business development♦ Established and managed Sales Department, Marketing Initiatives and New Client Relationship Strategies♦ Developed, implemented and managed the marketing/sales program for a new Cost-per-Click (CPC) based “Paid Email” advertising product delivering over 1.5 million Email marketing messages daily for advertisers

Us

► CBS Owned and Operated Legacy TV Station. Top Ranked News and Entertainment Television Broadcast and Internet Site for the Minneapolis & St. Paul Market.♦ Evaluated, redesigned and lead the launch of WCCO.COM and associated digital media assets♦ Managed award winning editorial, development and sales staff♦ Developed and integrated of On-Air and Internet sales & marketing promotions

Us

► WEAU TV-13: Top ranked NBC affiliate servicing Western Wisconsin.♦ Managed local sales team providing business to consumer marketing solutions♦ Oversaw station advertising rates and inventory♦ Developed and implemented processes and procedures to increase sales performance and efficiencies

► One of the first providers of High Speed Internet Services to cable operators. Provided services as Charter Pipeline, RoadRunner and @Home.♦ Managed sales objectives and initiatives for over 70 local consumer/business-oriented sales offices♦ Developed strategic sales and marketing objectives, establishment of sales territories and quotas, coordination and evaluation of sales performance♦ Managed the development of marketing support materials for: sales events, direct mail campaigns, national telemarketing initiatives, POS displays, trade show presence, product packaging & consumer product launch kit

► Regional advertising agency providing traditional advertising services and Web development solutions.♦ Established Internet division for Web development and online advertising ♦ Managed operations, sales team and production

Masters, Strategic Communication Management

Execed, Strategic Marketing

Bachelors, Communication

Education record