Bob Cowdrey Email & Phone Number

Overland Park, Ks, Us

Overland Park, Kansas, United States

Leads team of sales engineers in pursuit of new MVNO and IoT customer opportunities. My team of wireless technical expertise assists both new and existing customers on device selection, device certification, billing platform selection, connectivity and successful onboarding and growth on T-Mobile Wholesale.

Overland Park, Ks

* Personally led implementation of Salesforce.com CRM and Marketo marketing insights platform for Sprint Wholesale Wireline and Wireless Opportunities including Reporting and Dashboard design * Directed team of marketers responsible for web presence, events, social media and internal/external communications strategy and execution* Led Competitive and Business Intelligence functions

Overland Park, Ks

• Led strategy work for Sprint wholesale positioning in the government sponsored Lifeline wireless program • Identified, evaluated and recommended internally created and 3rd party wireless products to our MVNOs (e.g. Family safety apps, Utility Apps, Mobile Advertising and Wi-Fi calling, Data Management and Optimization) • Developed and delivered Network, Product and Competitive Insights and messaging to Sales organization to position for robust growth discussions with their customers

Overland Park, Ks

• Developed gross add and churn reduction strategies to grow largest Wholesale postpaid, prepaid and Lifeline MVNOs. Activities included sales promotions and incentives, crisp network improvement messaging; competitive pricing comparisons, Wi-Fi strategies, etc. • Led successful save / transition of Sprint Federal business from retail to wholesale customers• Balanced customer desires for wireless information with internal protections around Sprint retail business.

• Delivered strategic vision and drove annual planning cycle for Sprint Wholesale using traditional analysis methods • Led team responsible for business unit strategic activities that reinforced segmentation strategy focusing on 9 specific verticals; provided strategic research in support of existing customers and prospects to help grow subscribers and sign strategic accounts • Formalized research portal and monthly sales/marketing calls on industry/competitive changes impacting our position in the MVNO space• Led vertical specific reporting of financial results and communication

• Led marketing efforts to sign new prospects as part of wholesale core strategy implementation• Managed team of professionals to develop Wireless GTM strategy for each of Wholesale’s newly defined priority segments (International, MVNOs and Existing Wireless providers, Electronics Manufacturers, Business Solutions Providers, and ILEC/CLEC/MSOs). • Targeted base growth and new logo acquisition strategies through development of defined Go To Market (GTM) plans include segment specific value propositions, direct and indirect channel strategy, tiered marketing and operations support, competitive intelligence and segment specific marketing tactics.

Overland Park, Ks

Managed team responsible for supporting new product business cases, launch planning and execution, product training, product briefs and product positioning. Key products launched include Wholesale Mobile Integration, Mobile Broadband on Demand, Managed Network Services (MNS) and Partner Interconnection Network (PIN). Other products analyzed or revived include Ethernet as a Service and DataLink Wireless WAN. Also, provided customer incentives to Value Added Resellers (VARs) to drive MPLS services growth.

Overland Park, Ks

Managed team responsible for leading key cable VoIP partners into successful launch of SMB voice services. Led efforts to improve Sprint product offering to better serve business customers through introduction of call hunting, business grade voicemail and business directory listings. Negotiated Time Warner Cable Business services contract amendment. Once SMB product was launched, team provided sales and product training, bundled offer consultation, customer promotions and other incentives to help drive SMB VoIP subscriber growth to 400K lines.

Joined Sprint Cable team as one of the first 8 employees in this new group. Provided key product development requirements and then once product launched provided local voice product expertise in direct discussions with cable executives while simultaneously educating sales force on Sprint product offer. Personally negotiated wholesale VoIP contracts with key cable partners Wehco Cable and Wide Open West and consulted on many others. Cable VoIP business has grown to $600M in annual revenue for Sprint.

Kansas City, Missouri Area

Masters Of Business Administration, Business

Bachelor Of Science, Business And Accounting