Bob Cowdrey Email and Phone Number
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Strategic professional who understands that true sales success comes from creation of the right product informed by a deep understanding of the buyer’s needs and delivery of a crisp, targeted message. Bob balances pragmatic decision making with deep, creative thinking. His background is a unique blend of strategy, B2B marketing, product marketing, competitive intelligence, business & partnership development, financial analysis, regulatory advocacy and government affairs. The entirety of his career has been with a single large telecommunications company, but his varied positions and continuous learning have prepared him well for the next great opportunity.
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Sr. Manager, Technical ProductT-Mobile WholesaleOverland Park, Ks, Us
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Sr. Manager, Technical ProductT-Mobile Wholesale Apr 2020 - PresentOverland Park, Kansas, United StatesLeads team of sales engineers in pursuit of new MVNO and IoT customer opportunities. My team of wireless technical expertise assists both new and existing customers on device selection, device certification, billing platform selection, connectivity and successful onboarding and growth on T-Mobile Wholesale. -
Manager - Wholesale Marketing And Business IntelligenceSprint Apr 2018 - Apr 2020Overland Park, Ks* Personally led implementation of Salesforce.com CRM and Marketo marketing insights platform for Sprint Wholesale Wireline and Wireless Opportunities including Reporting and Dashboard design * Directed team of marketers responsible for web presence, events, social media and internal/external communications strategy and execution* Led Competitive and Business Intelligence functions -
Manager - Mvno Product StrategySprint Jan 2016 - Apr 2020Overland Park, Ks• Led strategy work for Sprint wholesale positioning in the government sponsored Lifeline wireless program • Identified, evaluated and recommended internally created and 3rd party wireless products to our MVNOs (e.g. Family safety apps, Utility Apps, Mobile Advertising and Wi-Fi calling, Data Management and Optimization) • Developed and delivered Network, Product and Competitive Insights and messaging to Sales organization to position for robust growth discussions with their customers
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Manager Customer Mvno SolutionsSprint Jan 2015 - Jan 2016Overland Park, Ks• Developed gross add and churn reduction strategies to grow largest Wholesale postpaid, prepaid and Lifeline MVNOs. Activities included sales promotions and incentives, crisp network improvement messaging; competitive pricing comparisons, Wi-Fi strategies, etc. • Led successful save / transition of Sprint Federal business from retail to wholesale customers• Balanced customer desires for wireless information with internal protections around Sprint retail business.
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Manager - Strategy / ResearchSprint Nextel Jul 2012 - Dec 2014• Delivered strategic vision and drove annual planning cycle for Sprint Wholesale using traditional analysis methods • Led team responsible for business unit strategic activities that reinforced segmentation strategy focusing on 9 specific verticals; provided strategic research in support of existing customers and prospects to help grow subscribers and sign strategic accounts • Formalized research portal and monthly sales/marketing calls on industry/competitive changes impacting our position in the MVNO space• Led vertical specific reporting of financial results and communication
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Acquisition Marketing Manager - WholesaleSprint Nextel Nov 2011 - Jun 2012• Led marketing efforts to sign new prospects as part of wholesale core strategy implementation• Managed team of professionals to develop Wireless GTM strategy for each of Wholesale’s newly defined priority segments (International, MVNOs and Existing Wireless providers, Electronics Manufacturers, Business Solutions Providers, and ILEC/CLEC/MSOs). • Targeted base growth and new logo acquisition strategies through development of defined Go To Market (GTM) plans include segment specific value propositions, direct and indirect channel strategy, tiered marketing and operations support, competitive intelligence and segment specific marketing tactics.
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Product Marketing Manager - WholesaleSprint Nextel Nov 2009 - Nov 2011Overland Park, KsManaged team responsible for supporting new product business cases, launch planning and execution, product training, product briefs and product positioning. Key products launched include Wholesale Mobile Integration, Mobile Broadband on Demand, Managed Network Services (MNS) and Partner Interconnection Network (PIN). Other products analyzed or revived include Ethernet as a Service and DataLink Wireless WAN. Also, provided customer incentives to Value Added Resellers (VARs) to drive MPLS services growth.
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Business Marketing Manager - WholesaleSprint Nextel Jan 2007 - Nov 2009Overland Park, KsManaged team responsible for leading key cable VoIP partners into successful launch of SMB voice services. Led efforts to improve Sprint product offering to better serve business customers through introduction of call hunting, business grade voicemail and business directory listings. Negotiated Time Warner Cable Business services contract amendment. Once SMB product was launched, team provided sales and product training, bundled offer consultation, customer promotions and other incentives to help drive SMB VoIP subscriber growth to 400K lines.
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Business Development Manager - WholesaleSprint Feb 2004 - Dec 2007Joined Sprint Cable team as one of the first 8 employees in this new group. Provided key product development requirements and then once product launched provided local voice product expertise in direct discussions with cable executives while simultaneously educating sales force on Sprint product offer. Personally negotiated wholesale VoIP contracts with key cable partners Wehco Cable and Wide Open West and consulted on many others. Cable VoIP business has grown to $600M in annual revenue for Sprint.
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Multiple PositionsSprint May 1988 - Feb 2004Kansas City, Missouri Area
Bob Cowdrey Skills
Bob Cowdrey Education Details
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Business And Accounting
Frequently Asked Questions about Bob Cowdrey
What company does Bob Cowdrey work for?
Bob Cowdrey works for T-Mobile Wholesale
What is Bob Cowdrey's role at the current company?
Bob Cowdrey's current role is Sr. Manager, Technical Product.
What is Bob Cowdrey's email address?
Bob Cowdrey's email address is bo****@****int.com
What schools did Bob Cowdrey attend?
Bob Cowdrey attended The University Of Kansas School Of Business, The University Of Kansas School Of Business.
What skills is Bob Cowdrey known for?
Bob Cowdrey has skills like Wireless, Telecommunications, Mobile Devices, Go To Market Strategy, Product Management, Product Marketing, Strategic Partnerships, Channel, Fixed Mobile Convergence, Competitive Analysis, M2m, Solution Selling.
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Bob Cowdrey
United States1yahoo.com -
1pebblebeach.com2 (905) 7XXXXXXX
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Robert Cowdrey
Mechanical Engineering Student At The University Of Central Florida, Blue Belt In Brazilian Jiu Jitsu, Amateur Boxer, Freelance Model, And Unofficial Nutritional Sciences Student.Orlando, Fl -
Bob Cowdrey
United States1comcast.net
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