Bob Doetsch Email & Phone Number

Detroit Metropolitan Area

Novi, Michigan

Strategic communications, media relations, social media, leadership support, writing, editing.

Detroit, Mi

Project management, writing and editing: Led writing, editing and subject matter expert engagement for annual update to 65 Web pages and associated PDF documents in accordance with federal regulations. Delivered project by required date of October 1, 2010. www.mibcn.com/medicareAdvantage/index.shtml.Wrote and produced two marketing product brochures aimed at Medicare member retention.

Warren, Michigan

National specialty finance company. Reported to VP, Human Resources. Managed team of two.Strategic communications: Created new corporate communications department for $233M company from ground-up: defined scope, objectives, program planning, resource requirements. Served as chief writer and editor of company communications. Created community relations, media relations, crisis communications and social media plans; supported strategic HR, regulatory and government relations… Show more National specialty finance company. Reported to VP, Human Resources. Managed team of two.Strategic communications: Created new corporate communications department for $233M company from ground-up: defined scope, objectives, program planning, resource requirements. Served as chief writer and editor of company communications. Created community relations, media relations, crisis communications and social media plans; supported strategic HR, regulatory and government relations initiatives.Branding: Developed and managed all aspects of corporate branding, including Website, intranet, marketing communication materials, newsletters, e-newsletters, brochures, presentations, signage.Change management: Defined and led communication strategy for business and culture change initiatives: corporate mission, vision and values, performance and productivity improvement projects, mergers, major downsizing of company beginning in 2009.Employee engagement/event planning: Led team-building, employer of choice activities, survey management and resulting action planning, leadership positioning, event planning. Show less

Bingham Farms, Michigan

Leading physician organization. Internal and external communications. Reported to VP, Administration. Managed one professional.Strategic communications: Revamped weekly and monthly publications, marketing material, online communications, targeted physician communications. Served as chief writer and editor of all physician network communications.Media relations: Built relationships with regional news reporters covering health care; garnered favorable… Show more Leading physician organization. Internal and external communications. Reported to VP, Administration. Managed one professional.Strategic communications: Revamped weekly and monthly publications, marketing material, online communications, targeted physician communications. Served as chief writer and editor of all physician network communications.Media relations: Built relationships with regional news reporters covering health care; garnered favorable publicity.Marketing: Created new marketing collateral materials, revamped design schemes. Helped increase physician adoption of electronic medical records technology from 80 to 170 doctors in first year. Managed marketing communications for 2006-2007 e-prescribing rollout to physician network.Website/project management: Led 2006 redesign of company Website www.updoctors.com.Served as lead writer and administrator of content.Business-to-business: Initiated company involvement with Automation Alley consortium, leading to new business alliances; strengthened business-to-business networking with other healthcare organizations. Show less

Troy, Michigan

Global staffing services. Reported to SVP, Corporate Marketing. Managed team of four.Strategic communications: Created formal media relations policy and training program for $476M company, resulting in better evaluation and preparation for news media interviews. Led most successful year on record for company publicity (2003). Built media presence of company president.Crisis communications: Created Kelly's first crisis communications plan. Managed sensitive communications… Show more Global staffing services. Reported to SVP, Corporate Marketing. Managed team of four.Strategic communications: Created formal media relations policy and training program for $476M company, resulting in better evaluation and preparation for news media interviews. Led most successful year on record for company publicity (2003). Built media presence of company president.Crisis communications: Created Kelly's first crisis communications plan. Managed sensitive communications for 9/11 impact on company. Routinely managed smaller crisis communications.Communications role reengineering: Optimized the public relations function by reconfiguring roles, operating procedures, expenses and public relations agency relationships.Public affairs: Managed publicity for successful public policy campaign enacting federal legislation to close an unemployment tax avoidance loophole that was harming company, 2003-2004. Show less

Bachelor Of Arts - Ba, Communication And Media Studies

Summa Cum Laude

Education record

College preparatory high school operated by the Brothers of the Christian Schools.

Education record

MSU Extension Certified Master Gardener, 2019