I provided proactive direction, developed strategic sales and marketing plans for key complex customers • Ensured sales strategies were successfully implemented, identified significant business opportunities and implemented solutions to challenging problems • Coordinated marketing and promotional activities focused towards the retail, OEM, and professional markets • Developed sales training seminars and communications for new products

In this role I provided direction, leadership, and built a team of highly energized sales representatives. • Managed and supervised a sales team of 10 across the US and Canada regions, while providing leadership in product knowledge, sales techniques, and marketing concepts • Developed successful sales programs for wholesale, retail and end user. Was responsible for regional P & L statements identifying savings and opportunities while working within budget guidelines • Generated comprehensive cost management, reporting, and demand forecasts • Developed and implemented system training programs and presentations for sales team, while managing the entire distribution channel from the manufacturer to the end users; supervised up to 5 new product launches per season, and provided leadership, inspiration and sales training to representatives to fill the pipeline with new products

Sales leader for team of 5+ in North East Region of US including Canadian Maritimes

Sales leader for team of 5+ for Mid West and Central Mid Atlantic region in the US

With my knowledge of Sport Fishing and Sailing market segments, I developed and executed new marketing strategies for the Retail and Professional markets in North America • Collaborated in creating and developing new product advertisements while managing the purchases of advertising space. Managed all new product launches from technical development, to manufacturing, and market introduction. Managed a team of 5 people.

Product Management responsibilities of a global range of professional and retail products • Participated in ad strategy development to identify key customer benefits for the products • Implemented digital art sizing/formatting to create targeted ad campaigns • Coordinated implementation of global marketing guidelines to develop brand standards • Developed new product technical briefs; monitoring the product development process to launch • Monitored compliance/progress on global and regional products ensuring timely new product introductions

Account responsibility for 2 National Marine Chain stores as well as 300 independent retailers, boat yards, and boat builders throughout Virginia, Maryland, Delaware, and Pennsylvania.

Provided product technical service to professional, retail, OEM, and end user market segments. Managed Trade show logistics wile participating in new product development and launches.