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Bob Egan is listed as Principal at Egan Marketing & Insights, based in Oakland, California, United States. AeroLeads shows a matched LinkedIn profile for Bob Egan.
Bob Egan previously worked as VP Marketing & Products at Aislefire and President at Wharf Research. Bob Egan holds Mba from Northwestern University - Kellogg School Of Management.
I’m a marketing, products and insights leader who helps companies create and implement practical strategies and programs that drive real-world results. I leverage my marketing and general management background – first in consumer packaged goods and then as a serial early-stage technology marketing executive in retail technology – with my experience in consumer research and marketing strategy consulting. I love bringing insights and strategies to life in the marketplace. I’m particularly drawn to early stage companies that are trying to figure out go-to-market and growth strategies.I have extensive experience with:• Early stage companies• Retail technology• Location-based mobile marketing• Consumer Packaged Goods• New products, positioning and introductions• Supermarket & CPG loyalty programs • Predictive analytics using Big Data for retail• Talent engagement & HR technologies Market Research• Qualitative Research -- Experienced focus group moderator (100’s of groups and one-on-ones in food, tech and B2B) • Quantitative research – online or central location testsMarketing and Management• Business plan creation and financing assistance• Marketing plan creation and execution• New products• Product licensing• Positioning• Business development• Interim management
Listed skills include Marketing Management, Product Marketing, Positioning, Consumer Insight, and 34 others.
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Oakland, Ca
Provide marketing consulting and customer insights services for early stage technology companies and consumer goods firms and agencies.
Oakland, Ca
Led marketing, products and operations for this information and marketing services company that leveraged "location-sensing" technologies (e.g., Bluetooth beacons, accelerometers, GPS, etc.) to support a suite of mobile marketing, shopper insights and operations applications specifically designed for brick and mortar retailers and their CPG and advertising partners.
San Francisco Bay Area
Built this full-service consumer insights firm that specialized in innovative qualitative and quantitative market research conducted among the millions of annual visitors to Fisherman’s Wharf from all around the US. Clients included leading consumer packaged goods marketers, agencies and technology companies.
Retained to assist CEO and VP of Marketing with development and implementation of product and marketing plans and strategies for this predictive analytics software and information service provider that helped retailers and CPG suppliers collaborate to minimize out-of-stocks and optimize inventory.
San Francisco Bay Area
Led this Internet company that provided loyalty-marketing solutions for the consumer packaged goods and supermarket industries. Company enabled marketers to execute personalized promotions programs via the Internet and through supermarket frequent shopper programs with a suite of services such as digital coupons, sampling, email and direct mail. Services were similar to what is offered by the Safeway "Just for U" program. Acquired by Transora.
Retained as long-term strategy and marketing consultant by Internet start-ups and consumer technology companies, serving as a senior marketing or business development executive. Services included business plan development, venture financing assistance, marketing research and marketing plan development and execution. Clients included Ask Jeeves, iSyndicate, Software Publishing Corp., Innergy Power and Planet U.
For this pioneering online subscription PC care and service company, created and managed award-winning marketing program, which included customer acquisition and retention programs, a syndicated radio show and breakthrough press and advertising. Company acquired by Quarterdeck.
Led all consumer marketing initiatives for this $100 million publisher of educational, sports and game console software, resulting in 15% gain in retail sales.
Promoted through a series of brand management assignments on major franchises (Kool-Aid, Ronzoni, Birds Eye and The Budget Gourmet). Managed growth and profitability of brands, with core responsibilities for all marketing activities.
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Bob Egan works for Egan Marketing & Insights.
Bob Egan is listed as Principal at Egan Marketing & Insights.
Bob Egan is based in Oakland, California, United States while working with Egan Marketing & Insights.
Bob Egan has worked for Egan Marketing & Insights, Aislefire, Wharf Research, Market6, and Planet U & Transora.
You can use AeroLeads to view verified contact signals for Bob Egan at Egan Marketing & Insights, including work email, phone, and LinkedIn data when available.
Bob Egan holds Mba from Northwestern University - Kellogg School Of Management.
Bob Egan is listed with skills including Marketing Management, Product Marketing, Positioning, Consumer Insight, Strategic Partnerships, Brand Development, Start Ups, and Brand Equity.
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