I’m a marketing, products and insights leader who helps companies create and implement practical strategies and programs that drive real-world results. I leverage my marketing and general management background – first in consumer packaged goods and then as a serial early-stage technology marketing executive in retail technology – with my experience in consumer research and marketing strategy consulting. I love bringing insights and strategies to life in the marketplace. I’m particularly drawn to early stage companies that are trying to figure out go-to-market and growth strategies.I have extensive experience with:• Early stage companies• Retail technology• Location-based mobile marketing• Consumer Packaged Goods• New products, positioning and introductions• Supermarket & CPG loyalty programs • Predictive analytics using Big Data for retail• Talent engagement & HR technologies Market Research• Qualitative Research -- Experienced focus group moderator (100’s of groups and one-on-ones in food, tech and B2B) • Quantitative research – online or central location testsMarketing and Management• Business plan creation and financing assistance• Marketing plan creation and execution• New products• Product licensing• Positioning• Business development• Interim management
Egan Marketing & Insights
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PrincipalEgan Marketing & Insights Jan 2010 - PresentOakland, CaProvide marketing consulting and customer insights services for early stage technology companies and consumer goods firms and agencies.
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Vp Marketing & ProductsAislefire Oct 2015 - Jun 2017Oakland, CaLed marketing, products and operations for this information and marketing services company that leveraged "location-sensing" technologies (e.g., Bluetooth beacons, accelerometers, GPS, etc.) to support a suite of mobile marketing, shopper insights and operations applications specifically designed for brick and mortar retailers and their CPG and advertising partners.
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PresidentWharf Research 2002 - Jun 2014San Francisco Bay AreaBuilt this full-service consumer insights firm that specialized in innovative qualitative and quantitative market research conducted among the millions of annual visitors to Fisherman’s Wharf from all around the US. Clients included leading consumer packaged goods marketers, agencies and technology companies.
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Marketing & Products ConsultantMarket6 Sep 2011 - Feb 2013Retained to assist CEO and VP of Marketing with development and implementation of product and marketing plans and strategies for this predictive analytics software and information service provider that helped retailers and CPG suppliers collaborate to minimize out-of-stocks and optimize inventory. -
Coo/GmPlanet U & Transora 1998 - 2002San Francisco Bay AreaLed this Internet company that provided loyalty-marketing solutions for the consumer packaged goods and supermarket industries. Company enabled marketers to execute personalized promotions programs via the Internet and through supermarket frequent shopper programs with a suite of services such as digital coupons, sampling, email and direct mail. Services were similar to what is offered by the Safeway "Just for U" program. Acquired by Transora.
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PrincipalEgan Associates 1996 - 1998Retained as long-term strategy and marketing consultant by Internet start-ups and consumer technology companies, serving as a senior marketing or business development executive. Services included business plan development, venture financing assistance, marketing research and marketing plan development and execution. Clients included Ask Jeeves, iSyndicate, Software Publishing Corp., Innergy Power and Planet U.
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Vice President Of Marketing/CmoTuneup.Com 1996 - 1997For this pioneering online subscription PC care and service company, created and managed award-winning marketing program, which included customer acquisition and retention programs, a syndicated radio show and breakthrough press and advertising. Company acquired by Quarterdeck.
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Vice President Of MarketingMindscape 1994 - 1996Led all consumer marketing initiatives for this $100 million publisher of educational, sports and game console software, resulting in 15% gain in retail sales. -
Sr. Product ManagerKraft General Foods 1984 - 1992Promoted through a series of brand management assignments on major franchises (Kool-Aid, Ronzoni, Birds Eye and The Budget Gourmet). Managed growth and profitability of brands, with core responsibilities for all marketing activities.
Bob Egan Skills
Bob Egan Education Details
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Econ & Polic Sci.
Frequently Asked Questions about Bob Egan
What company does Bob Egan work for?
Bob Egan works for Egan Marketing & Insights
What is Bob Egan's role at the current company?
Bob Egan's current role is Helping consumer & retail tech companies grow.
What schools did Bob Egan attend?
Bob Egan attended Northwestern University - Kellogg School Of Management, Yale University.
What are some of Bob Egan's interests?
Bob Egan has interest in Education.
What skills is Bob Egan known for?
Bob Egan has skills like Marketing Management, Product Marketing, Positioning, Consumer Insight, Strategic Partnerships, Brand Development, Start Ups, Brand Equity, Business Development, Market Research, Competitive Analysis, Business Insights.
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