With 22-years of experience owning, running, and growing an industrial business, I offer a unique perspective to other businesses in this and similar industries to work with today’s digital buyers to adapt, remain competitive and grow from a strategic level. I started my career selling the very first IBM PCs, later mainframe computers, and then telecom. When I started my business PB Exchange in 1992, I installed our first CRM on a DOS network. When I had a problem getting quick answers from employees because we were all on the phone all day, I found and installed a chat feature on our network….5 years before AOL started AIM messaging.Digital Strategies are too big to be ignored! In 2016 I started Cobalt Sales Group to work with commercial, industrial company’s and develop sales and growth strategies to reach today’s modern buyers who are now searching for and doing business online. Cobalt’s unique and potent combination of past commercial business ownership combined with deep expertise in Digital Sales and Marketing makes us the perfect partner for your commercial, industrial B2B company. SOME OF OUR SERVICES:• Digital Sales and Marketing strategy with plan development and implementation• Marketing automation• Sales process development• CRM implementation• Sales and marketing alignment. • Persona development and documentation• Buyer's journey development and documentation. • Content audit, strategy, calendar and creation• Website services - "go from online brochure to active sales tool. The digital age has fundamentally changed the buying process, a fact that becomes even more pertinent as buyer demographics get younger. In fact, more than 70% of the B2B buying process happens before the prospect contacts a business. As a CEO, Interim CEO or VP of Sales - Digital is your #1 untapped growth opportunity, doesn't it make sense to adapt to it? Let’s have a conversationBob Engelhartbob@cobaltsalesgroup.com612-361-6725