Core competencies developed over a 20-year-plus agency, in-house and freelance career include: + Prospect & constituent engagement + B2B/B2C lead generation+ SEO/SEM+ Web content+ Email & landing page content+ Video scripting+ Marketing and sales collateral+ Direct mail+ PrintKey Verticals:+ Consumer electronics+ Technology+ Fundraising+ Education+ Consumer and commercial financial servicesPresent (2022) clients… Show more Core competencies developed over a 20-year-plus agency, in-house and freelance career include: + Prospect & constituent engagement + B2B/B2C lead generation+ SEO/SEM+ Web content+ Email & landing page content+ Video scripting+ Marketing and sales collateral+ Direct mail+ PrintKey Verticals:+ Consumer electronics+ Technology+ Fundraising+ Education+ Consumer and commercial financial servicesPresent (2022) clients include:+ Academic Partnerships. SEO content development+ Pearson Connections Academy, SEO content development+ Sales Maven, SEO content development Show less

Responsible for 360-degree content development with emphasis on strengthening the messaging and voice of TI's Education Technology brand; managing the Ed Tech Writing style guide; developing new product positioning; and executing all marketing communications reaching our customers.Retired in August 2019 because life is too short to live it on the cube farm.

Tonic3 is the User Experience Division of W3, a multi-national digital agency providing services in over 20 countries throughout Latin America and the United States. Clients include Citi, McDonalds, Disney, Accenture, BMW, Danone, Banamex, Johnson & Johnson, and Sofitel. Tonic3 has offices in Dallas, TX, Buenos Aires, Argentina, and Sao Paulo, Brazil. Visit our site at http://www.tonic3.comCurrently assigned to Citi's Global Commercial Banking division. Tasked with developing messaging… Show more Tonic3 is the User Experience Division of W3, a multi-national digital agency providing services in over 20 countries throughout Latin America and the United States. Clients include Citi, McDonalds, Disney, Accenture, BMW, Danone, Banamex, Johnson & Johnson, and Sofitel. Tonic3 has offices in Dallas, TX, Buenos Aires, Argentina, and Sao Paulo, Brazil. Visit our site at http://www.tonic3.comCurrently assigned to Citi's Global Commercial Banking division. Tasked with developing messaging strategy and content for the division's new website, its quarterly global newsletter; and senior executive presentations. Show less

Content development and optimization at Texas Instruments Education Technology (via contract with Talent 101).

Success story: I developed content for a multi-touch campaign that seamlessly integrated innovative digital and traditional direct-response strategies. As a key team member on this national-brand account, I worked collaboratively with the Creative Director, account managers, client points-of-contact, and the team’s designers and digital staff to ensure the integrity of the final product.This innovative campaign targeted hundreds of thousands of new donors, engaged them more… Show more Success story: I developed content for a multi-touch campaign that seamlessly integrated innovative digital and traditional direct-response strategies. As a key team member on this national-brand account, I worked collaboratively with the Creative Director, account managers, client points-of-contact, and the team’s designers and digital staff to ensure the integrity of the final product.This innovative campaign targeted hundreds of thousands of new donors, engaged them more deeply in the organization’s mission, and encouraged them to increase their financial support for the country’s most influential conservative public policy think tank. Show less

Success story: The Philadelphia Direct Marketing Association awarded First Prize to the agency’s innovative direct-response / interactive / point-of-sale lead generation campaign for Sterling Commerce, a multinational supply-chain optimization technology corporation.As the Senior Copywriter reporting directly to the agency Chief Creative Officer on the account, I was coordinated the day-to-day progress of the creative product, including on-strategy content and art development, internal… Show more Success story: The Philadelphia Direct Marketing Association awarded First Prize to the agency’s innovative direct-response / interactive / point-of-sale lead generation campaign for Sterling Commerce, a multinational supply-chain optimization technology corporation.As the Senior Copywriter reporting directly to the agency Chief Creative Officer on the account, I was coordinated the day-to-day progress of the creative product, including on-strategy content and art development, internal and client presentation, and deadline management.The campaign produced results that exceeded goals by 12% and placed the client in position to develop millions of dollars in new revenue. Show less

Acquired customers for national brand pharmaceutical companies through dynamically populated websites, email messaging, and direct-response mail and newsletters.

Acquired affinity endorsements from national-brand alumni groups, professional organizations, and institutions through sales presentations; Acquired new customers, and strengthened loyalty among existing clients through DM sales, activation, retention, and up-sell; Strengthened investor relations through annual and quarterly reports