Vp Creative Marketing
Middlebury, Ct, Us
http://www.mancavemarketing.comCREATIVE DIRECTION: Responsible for the design, development and execution of licensed product creative strategies with external distribution partners to increase revenue and brand awareness for the fashion channel of the Timex Business Unit. Portfolio of brands included Timex, Nautica, and Marc Ecko watch divisions. Responsibilities included: attending Licensee creative meetings, execution of photo-shoots and contract management. Creative direction strategy meetings with senior members of the executive team.BRAND ACTIVATION: Active in the development of integrated marketing solutions leveraging Licensed Brand properties to promote strategy and brand direction to support sales channels in various global sales outlets.CREATIVE STRATEGY: Managed an internal creative team, responsible for creation and execution of all marketing and brand management functions including Advertising, Ethnic Marketing, Corporate Partner Promotions, Business Communications, Market Research, Internet, Event production, Community Relations, and Youth Marketing. Professional VIP and Celebrity etiquette.PARTNERSHIPS: Effectively managed the relationships and functions of outside advertising, creative design and International business partners to assure execution and brand direction was communicated in a unified voice.MARKETING: Designed and executed successful marketing programs featuring social and digital media campaigns, traffic-building, grassroots and event marketing, sweepstakes and traditional media. INDUSTRY DRIVEN: Constructed strategic branding and retail marketing programs linked to national brand exposure that were critical to securing sales revenue and brand growth. Designed, managed and negotiated trade show events, sales meetings and product showrooms to maintain a "best in show."