Bob Farrace, Cae Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

• Integrated quickly during a seismic shift within the Children's Defense Fund under the tenure of a new CEO, managing oversight of a $3M budget while creating a team of 14+ individuals from scratch to secure policy advocacy and communications functions.• Led the comprehensive rebrand of a 50-year-old venerable Civil Rights organization for contemporary impact.• Supercharged and centralized communication efforts, securing efficiencies despite 8 separate offices/core operating groups, reducing communication overhead, and ensuring consistency between all operating facets.• Secured $1M+ in funding to advance narrative change around child well-being and center children’s needs in policy discourse.

Reston, Va, Us

• Led a successful media campaign to counter NIH’s desire to quickly reopen schools during the pandemic by quick-polling school leaders and reporting their low levels of confidence in releases and infographics, resulting in more than 50 high-profile media hits and nearly 300M social media impressions. • Built a national network of 30 principals who experienced a school shooting, securing 500 media placements and bipartisan Congressional meetings to elevate school safety concerns.• Engaged in comprehensive stakeholder engagement and management while also coaching and training individuals on key items for presentation during media coverage and interviews on NBC, CNN, GMA, and other national outlets.• Reframed the transgender student rights issue as a school climate issue to secure board approval of diverse school leaders (24-1 vote), leading to White House public recognition and 2B+ media impressions.• Convened principals and developed practical guidance for student walkouts (becoming the organization's most engaged content), addressing a critical need and empowering school leadership through active, informed policy ideation and implementation.• Spearheaded initiatives promoting LGBTQ+ student rights and racial justice in schools, securing media attention (USA Today, AP, FOX News), and influencing policy decisions via White House guidance.• Oversaw the organization's media/communications strategy, coordinating program-level implementation to ensure consistency.

San Diego, Ca, Us

• Built a network of coached spokespeople to improve NASSP media engagement and state-level collaboration with a focus on resolving issues and advocating for internal/external policy changes.• Employed design thinking to understand state needs, resulting in customized programs and leveraging national resources for local impact, securing improvements for underserved or ignored problems.• Led the #PD4principals campaign, securing language in the Every Student Succeeds Act to expand principal development support through effective communication and advocacy.

Reston, Va, Us

• Managed a $3M budget and a team of 9 staff/contractors to deliver content across 6 print periodicals, 4 websites, and 6 e-newsletters, reaching a broad audience and advocating for policy development and alignment.• Led a successful communication campaign against arming school officials after the Sandy Hook incident, garnering national media attention with authentic principal voices and working within the community to elevate those voices to a media outreach blitz.• Created the Digital Principal Award program to advance the conversation about technology leadership in the media and in the education community, resulting in 100+ speaking invitations in one year and NASSP’s invitation to prominent ed-tech tables.• Expanded and managed a diverse grant portfolio of $1M+, leveraging funds to support organizational goals and further communications strategy and development, elevating presence and increasing effectiveness through targeted programs.• Forged collaboration with individuals "on the ground" to secure a plurality of voices, supercharging empowerment and cultivating high-touch relationships to support turn-key communications strategies and advocacy functions.

Reston, Va, Us

• Converted NASSP Bulletin from a $400,000 annual cost center to a profit center.• Launched National Honor Society Guide for New Advisers autoresponder e-mail series, which reported extraordinary engagement of more than 80% into the seventh and final message in the series.• Launched NASSP YouTube channel NASSPtv and podcast School Leader’s Review.• Consistently increased Web traffic with valuable and accessible content, regular site redesigns, and search engine marketing strategies.

Ma, Education

Ba, English And Spanish

Education record