Bob Farrace, Cae

Bob Farrace, Cae Email and Phone Number

Senior Managing Director, Communications and External Affairs @ Flamboyan Foundation
Washington, DC, US
Bob Farrace, Cae's Location
Washington, District of Columbia, United States, United States
Bob Farrace, Cae's Contact Details
About Bob Farrace, Cae

As an Executive Communications and Marketing Leader, I increase the visibility of social-impact organizations and their causes by amplifying the voices of lived experience. I have a proven track record of advancing social change through strategic framing, influential storytelling, narrative change, and cohesive branding. My competencies also extend to public policy advocacy, complex problem-solving, and stakeholder engagement. Key Achievements: ✅ Integrated quickly during a seismic shift within the Children's Defense Fund under the tenure of a new CEO, managing oversight of a $3M budget while creating a team of 14+ individuals from scratch to secure policy advocacy and communications functions✅ Secured $1M+ in funding to advance narrative change around child well-being and center children’s needs in policy discourse.✅ Led the comprehensive rebrand of a 50-year-old venerable Civil Rights organization for contemporary impact✅ Led a successful media campaign to counter NIH’s desire to quickly reopen schools during the pandemic by quick-polling school leaders and reporting their low levels of confidence in releases and infographics, resulting in more than 50 high-profile media hits and nearly 300M social media impressions✅ Built a national network of 30 principals who experienced a school shooting, securing 500 media placements and bipartisan Congressional meetings to elevate school safety concerns✅ Reframed the transgender student rights issue as a school climate issue to secure board approval of diverse school leaders, leading to White House public recognition and 2B+ media impressionsContact me through this profile if you wish to connect.

Bob Farrace, Cae's Current Company Details
Flamboyan Foundation

Flamboyan Foundation

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Senior Managing Director, Communications and External Affairs
Washington, DC, US
Bob Farrace, Cae Work Experience Details
  • Flamboyan Foundation
    Senior Managing Director, Communications And External Affairs
    Flamboyan Foundation
    Washington, Dc, Us
  • Children'S Defense Fund
    National Director, Public Affairs
    Children'S Defense Fund Jun 2021 - Oct 2024
    Washington, Dc, Us
    • Integrated quickly during a seismic shift within the Children's Defense Fund under the tenure of a new CEO, managing oversight of a $3M budget while creating a team of 14+ individuals from scratch to secure policy advocacy and communications functions.• Led the comprehensive rebrand of a 50-year-old venerable Civil Rights organization for contemporary impact.• Supercharged and centralized communication efforts, securing efficiencies despite 8 separate offices/core operating groups, reducing communication overhead, and ensuring consistency between all operating facets.• Secured $1M+ in funding to advance narrative change around child well-being and center children’s needs in policy discourse.
  • National Association Of Secondary School Principals (Nassp)
    Chief Communications Officer
    National Association Of Secondary School Principals (Nassp) Apr 2019 - Feb 2021
    Reston, Va, Us
    • Led a successful media campaign to counter NIH’s desire to quickly reopen schools during the pandemic by quick-polling school leaders and reporting their low levels of confidence in releases and infographics, resulting in more than 50 high-profile media hits and nearly 300M social media impressions. • Built a national network of 30 principals who experienced a school shooting, securing 500 media placements and bipartisan Congressional meetings to elevate school safety concerns.• Engaged in comprehensive stakeholder engagement and management while also coaching and training individuals on key items for presentation during media coverage and interviews on NBC, CNN, GMA, and other national outlets.• Reframed the transgender student rights issue as a school climate issue to secure board approval of diverse school leaders (24-1 vote), leading to White House public recognition and 2B+ media impressions.• Convened principals and developed practical guidance for student walkouts (becoming the organization's most engaged content), addressing a critical need and empowering school leadership through active, informed policy ideation and implementation.• Spearheaded initiatives promoting LGBTQ+ student rights and racial justice in schools, securing media attention (USA Today, AP, FOX News), and influencing policy decisions via White House guidance.• Oversaw the organization's media/communications strategy, coordinating program-level implementation to ensure consistency.
  • Mdg (Marketing Design Group)
    Director Of Public Affairs
    Mdg (Marketing Design Group) Jul 2014 - Apr 2019
    San Diego, Ca, Us
    • Built a network of coached spokespeople to improve NASSP media engagement and state-level collaboration with a focus on resolving issues and advocating for internal/external policy changes.• Employed design thinking to understand state needs, resulting in customized programs and leveraging national resources for local impact, securing improvements for underserved or ignored problems.• Led the #PD4principals campaign, securing language in the Every Student Succeeds Act to expand principal development support through effective communication and advocacy.
  • National Association Of Secondary School Principals (Nassp)
    Sr. Director Of Communications And Development
    National Association Of Secondary School Principals (Nassp) Jul 2009 - Jun 2014
    Reston, Va, Us
    • Managed a $3M budget and a team of 9 staff/contractors to deliver content across 6 print periodicals, 4 websites, and 6 e-newsletters, reaching a broad audience and advocating for policy development and alignment.• Led a successful communication campaign against arming school officials after the Sandy Hook incident, garnering national media attention with authentic principal voices and working within the community to elevate those voices to a media outreach blitz.• Created the Digital Principal Award program to advance the conversation about technology leadership in the media and in the education community, resulting in 100+ speaking invitations in one year and NASSP’s invitation to prominent ed-tech tables.• Expanded and managed a diverse grant portfolio of $1M+, leveraging funds to support organizational goals and further communications strategy and development, elevating presence and increasing effectiveness through targeted programs.• Forged collaboration with individuals "on the ground" to secure a plurality of voices, supercharging empowerment and cultivating high-touch relationships to support turn-key communications strategies and advocacy functions.
  • National Association Of Secondary School Principals (Nassp)
    Director Of Publications
    National Association Of Secondary School Principals (Nassp) Jul 1999 - Jun 2009
    Reston, Va, Us
    • Converted NASSP Bulletin from a $400,000 annual cost center to a profit center.• Launched National Honor Society Guide for New Advisers autoresponder e-mail series, which reported extraordinary engagement of more than 80% into the seventh and final message in the series.• Launched NASSP YouTube channel NASSPtv and podcast School Leader’s Review.• Consistently increased Web traffic with valuable and accessible content, regular site redesigns, and search engine marketing strategies.
  • Elizabeth Seton High School
    Spanish Teacher
    Elizabeth Seton High School Jul 1995 - Jun 1997
  • Central Catholic High School, Pittsburgh, Pa
    English Teacher
    Central Catholic High School, Pittsburgh, Pa Aug 1993 - Jun 1995

Bob Farrace, Cae Skills

Social Media Public Speaking Content Development Newsletters Nonprofits Content Management Content Strategy Public Relations Program Development Publications Staff Development Grant Writing Editing Community Outreach Non Profits Higher Education Strategy Management Curriculum Development Media Relations Fundraising Strategic Communications Books

Bob Farrace, Cae Education Details

  • La Salle University
    La Salle University
    Education
  • La Salle University
    La Salle University
    English And Spanish
  • Lschs
    Lschs

Frequently Asked Questions about Bob Farrace, Cae

What company does Bob Farrace, Cae work for?

Bob Farrace, Cae works for Flamboyan Foundation

What is Bob Farrace, Cae's role at the current company?

Bob Farrace, Cae's current role is Senior Managing Director, Communications and External Affairs.

What is Bob Farrace, Cae's email address?

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What is Bob Farrace, Cae's direct phone number?

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What schools did Bob Farrace, Cae attend?

Bob Farrace, Cae attended La Salle University, La Salle University, Lschs.

What are some of Bob Farrace, Cae's interests?

Bob Farrace, Cae has interest in Children, Web Usability, Economic Empowerment, Civil Rights And Social Action, Education, Poverty Alleviation, Content Strategy And Management, Human Rights, Online Communities.

What skills is Bob Farrace, Cae known for?

Bob Farrace, Cae has skills like Social Media, Public Speaking, Content Development, Newsletters, Nonprofits, Content Management, Content Strategy, Public Relations, Program Development, Publications, Staff Development, Grant Writing.

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