Bob Feller
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Bob Feller Email & Phone Number

Chief Financial Officer at Auvik at Auvik
Location: Birmingham, Michigan, United States 13 work roles 2 schools
1 work email found @palacenet.com 7 phones found area 415, 949, 734, 510, and 877 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email b****@palacenet.com
Direct phone (415) ***-****
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Current company
Role
Chief Financial Officer at Auvik
Location
Birmingham, Michigan, United States

Who is Bob Feller? Overview

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Quick answer

Bob Feller is listed as Chief Financial Officer at Auvik at Auvik, based in Birmingham, Michigan, United States. AeroLeads shows a work email signal at palacenet.com, phone signal with area code 415, 949, 734, 510, 877, and a matched LinkedIn profile for Bob Feller.

Bob Feller previously worked as Chief Financial Officer at Auvik and Chief Financial Officer at Workforce Software. Bob Feller holds Mba, Finance &International Business from University Of Michigan - Stephen M. Ross School Of Business.

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{first_initial}{last}@palacenet.com
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Profile bio

About Bob Feller

Highly accomplished financial and operational leader, with demonstrated achievements at technology start-ups, Fortune 500 companies, a major league sports franchise and a top CPA firm. Achievements include strengthening profit and performance through expertise and execution designed to improve company liquidity, cash flow and profitability. As CFO of a public software company, helped lead a significant turnaround and financial overhaul of the company. Also directed the IPO process as the Corporate Controller of Salesforce.com. Built multiple IT and finance organizations and managed IT, HR and Legal departments. Coordinated start-up operations in China and supported international operations on four continents. Specialties include:▪ IPO and M&A readiness ▪ Venture and Debt Fundraising ▪ Investor Relations ▪ Financial Systems & ERP Implementation ▪ Working Capital Management ▪ SEC and Management Reporting ▪ Risk Management ▪ Strategic Planning ▪ Audit Preparedness ▪ Budgeting, Forecasting and Planning ▪ Multiple Entity Reporting ▪ GAAP and Regulatory Compliance

Listed skills include Financial Analysis, Mergers And Acquisitions, Start Ups, Corporate Finance, and 15 others.

Current workplace

Bob Feller's current company

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Auvik
Auvik
Chief Financial Officer at Auvik
AeroLeads page
13 roles · 34 years

Bob Feller work experience

A career timeline built from the work history available for this profile.

Chief Financial Officer

Current

Waterloo, Ontario, Ca

Oversee and manage the continued growth of the company through strategic financial planning and legal guidance.

Feb 2023 - Present

Chief Financial Officer

Livonia, Mi, Us

WorkForce Software is the first global provider of workforce management solutions with integrated employee experience capabilities. The company’s WorkForce Suite adapts to each organization’s needs—no matter how unique their pay rules, labor regulations, and schedules—while delivering a breakthrough employee experience at the time and place work happens. Enterprise-grade and future-ready, WorkForce Software is helping some of the world’s most innovative organizations optimize their workforce, protect against compliance risks, and increase employee engagement to unlock new potential for resiliency and optimal performance. WorkForce is backed by Evergreen Coast Capital and Insight Partner and has over 1,000 customers across 90+ countries.• Led all administrative functions of the company, including finance, legal, human resources and IT.• Partnered with the CEO to develop and operationalize the business strategy, identify the economic levers and key metrics of the business and drive operational focus on these initiatives.• Developed and lea a broad range of outcomes from multi-year strategic planning exercises through the routine delivery of financial reporting and tracking of KPI's and performance against budget..• Supported sales efforts including development of pricing models and interaction with prospects.• Developed forecasts and budgets for all departments and subsidiaries, foreign and domestic. • Optimized banking relationships and initiate strategies to enhance cash positions.• Establish and operate overseas divisions including contracting and financial/tax matters.• Partnered with departmental heads to achieve revenue and EBITDA targets:• Provideed financial analysis to make actionable recommendations on both strategy and operations.• Developed investment bank relationships, process, and communication.• Acted as company’s spokesperson to debt holders, shareholders and the Board.

Nov 2014 - Dec 2022

Chief Financial Officer & Executive Vice President

Auburn Hills, Michigan, Us

Private equity owned entertainment company comprised of The Detroit Pistons NBA team, Palace of Auburn Hills arena, DTE Energy Music Theatre, and Meadow Brook Music Festival.• As a member of the executive team, led Finance, Accounting and IT. Collaborated with the President and other executive team members to implement a new vision and strategy to dramatically improve business performance. By focusing on customer engagement and analytics, reversed a multi-year slide in season ticket sales and renewals.• Overhauled personnel, processes and systems to improve effectiveness, internal controls and scalability. Established the company's first FP&A group and hired a new Controller and FP&A Director and numerous staff members.• Led the transformation of the IT organization by replacing old and outdated systems and adding a number of new fan experience enhancements, including arena-wide Wi-Fi, DAS, and mobile payment options.• Led multiple, simultaneous IT infrastructure and software projects, including implementation of Microsoft Dynamics GP ERP and Hyperion Financial Management.• Presented financial and business results at monthly Operating Committee and annual NBA meetings.• Worked with Ernst & Young on the company's initial inception-to-date audit and the subsequent 2 clean annual audits. Supported successful audits by the auditors representing the league and players' union, as well as audits of the 401K plan and the team foundation.• Raised debt and established equipment financing for arena improvements.• Worked with the parent private equity company to reorganize the structure of the company, opening up opportunities for more leverage and improving multiple entity reporting.

Jul 2012 - Sep 2014

Chief Financial Officer

Oakland, Ca, Us

Publicly listed education technology company that accelerates learning by applying proven research on how the brain learns. Fast ForWord and Reading Assistant educational software are distributed online and on premise to U.S K-12 schools and learning centers in 45 countries around the world.• Joined in December 2008 as a part of a leadership and strategic transformation and, along with a new CEO, led the company to increases in sales (32%), EPS (to $0.26 from a loss $0.19) and in share price (258%) during 2009.• Overhauled Finance and Accounting department personnel, processes and systems to increase effectiveness, achieve scalability and decrease costs; reduced the number of employees by 33%, while improving service to the business.• Transformed the IT organization by consolidating 2 separate, dysfunctional groups and leading the replacement of old and outdated hardware and software that held back growth of the business.• Led IT projects, including the infrastructure for converting an on premise software business to SaaS, moving all customer-facing functions to Salesforce.com, and implementations of Microsoft Dynamics AX and Host Analytics• Assumed responsibility for International Operations in May 2011, with a strong focus on China; established foreign entities and developed an efficient tax structure.• Maintained constant interactions with the board of directors, investors and analysts, including presentations at investor conferences.

Dec 2008 - Jul 2012

Vice President Of Finance & Administration

San Francisco, Ca, 94103, Us

Pioneering online ad exchange & network, backed by Sequoia Capital & DAG Ventures, reached more than 160 million monthly US unique visitors, while providing site-level transparency, display and video capabilities, and an open platform for real-time bidders. Grew to over 100 employees, $35M in venture funding and annual revenues of more than $30M.• Built the G&A organization, including Finance, Accounting, Legal and HR from a single billing analyst into a team of 13.• Led a $23M venture capital round and a $10M debt financing.• Served as a key member of the executive team and strategic advisor to the CEO and the board of directors.• Successfully executed the company’s inception-to-date, three year audit with a big 4 firm.• Implemented financial systems, controls and processes; established the annual budget process and planning cycle.• Managed a 40% reduction in force in response to the 2008 economic crisis.

Nov 2006 - Dec 2008

Vice President Finance

San Francisco, California, Us

Pioneering global cloud computing company best known for its customer relationship management (CRM) SaaS applications. Grew from approximately $50 million in revenue and 200 people in 2003, to a $500M annual run-rate and almost 2,000 people in 2006. Currently ranked as the most innovative company in America by Forbes.• Hired to lead a new finance and accounting team and developed close, consolidation, accounts payable, payroll, planning and reporting processes in the year before the IPO.• Worked with the company’s auditors to successfully complete an inception-to-date and 3 year-end audits.• Overhauled Oracle Financials and implemented Hyperion Financial Management and Reports applications.• Rolled out worldwide corporate finance and accounting policies and developed internal controls and SOX 404 documentation during the company’s initial year of compliance.• Directed the development of the S-1 and worked closely with multiple corporate functions and external advisors to successfully respond to multiple SEC queries and complete the IPO process in June 2004.• Established and led corporate budgeting and forecasting operations and provided the information for issuing quarterly earnings guidance. Reviewed quarterly SEC filings and developed a regular reporting package for Investor Relations.• Developed Finance MBA recruiting, including hiring 2 summer interns.

Jan 2006 - Jan 2007

Corporate Controller

San Francisco, California, Us

• Hired to lead a new finance team and developed close, consolidation, accounts payable, payroll, planning and reporting processes before the IPO.• Overhauled Oracle Financials and implemented Hyperion Financial Management and Reports applications.• Rolled out worldwide corporate finance and accounting policies. • Hired, supervised and trained employees.• Directed the development of the S-1 and worked closely with multiple corporate functions and external advisors to successfully respond to multiple SEC queries and complete the IPO process in June 2004.• Participated in development of internal controls and S-Ox 404 documentation during the company’s initial year of compliance.• Managed the transition to 123R stock option expenses, including accurately forecasting the impact on year one earnings.• Established the company’s annual budget process and planning cycle.• Reviewed quarterly SEC filings and developed a regular reporting package for Investor Relations.

Mar 2003 - Jan 2006

Corporate Controller And Sr. Director Finance

Us

Global wireless broadband equipment (WiMax) manufacturer with over $100M in funding.• Developed accounting and forecasting systems, internal controls and procedures, and financial reporting requirements• Coordinated the implementation of Oracle Accounting, Purchasing, Manufacturing, Inventory modules and Employee Self-Service Modules.• Hired, supervised and trained accounting employees, while helping coordinate activities in IT, HR, Purchasing and Receiving departments.• Developed pricing/revenue recognition policies and sales comp models.• Supported two year-end audits and supervised all tax reporting. • Coordinated the set up of two international subsidiaries.

Feb 2001 - Apr 2003

Corporate Controller And Director Of Finance

North Systems (10 North)

Early stage CRM software, SaaS and consulting services provider with over $30M in funding.• As the first full-time finance employee, developed and led all aspects of accounting and financial operations at an early-stage SaaS company.• Assisted the management team in developing strategic plans and presentations for venture capital fund raising .• Managed cash flow, including during times of severe cash shortages.• Worked on designing benefit programs, including the selection of a new 401k plan.• Coordinated the sale of assets and wind-down of company operations.

Feb 2000 - Mar 2001

Sr. Manager

Oakland, Ca, Us

Group Cost Manager, Household Products Division (1999-2000):• Responsible for budgeting and reporting of all product costs for the biggest division in the company, with over $600M in costs at 10 manufacturing facilities.• Supervised 3 finance managers and a staff of 10 employees in key accounting activities, including monthly close, cost savings and development of standard costs. Corporate Financial Planning & Analysis Manager (1998): • Reviewed and approved all corporate capital projects > $5M, including international acquisitions and product launches.• Reviewed and updated key financial policies, including establishing cost of capital and dividend rates.• Redesigned and standardized a financial analysis model for major projects.• Designed and delivered corporate finance training to company managers.

1998 - 2000 ~2 yrs

Finance Manager

Houston, Texas, Us

$2 billion manufacturer of fault-tolerant computer systems for ATM networks, banks, stock exchanges, telephone switching centers, and other transaction processing applications requiring maximum uptime. Acquired by Compaq and Hewlett Packard.• Served as the HQ liaison to the European and Professional Services divisions.• Designed and maintained alternate channel profitability and software revenue models.• Managed the finance department supporting global IS group of 400 employees and $80 million in annual spending.• Coordinated integration of the IS organization after the Compaq-Tandem merger.• Led a company-wide taskforce to simplify post-merger organization structure in conjunction with financial system conversions to SAP and Hyperion. • Directed Tandem’s MBA recruiting at the University of Michigan.

1996 - 1998 ~2 yrs

Senior International Auditor & Consultant

Farmington, Ct, Us

Multinational $64 billion conglomerate manufactures high-technology products, including aircraft engines, helicopters, HVAC, fuel cells, elevators and escalators, fire and security, building systems, and industrial products. UTC is also a large military contractor, producing missile systems and military helicopters, most notably the UH-60 Black Hawk helicopter.• Planned and participated in audit and consulting engagements at manufacturing, sales, and service locations in Russia, Japan, Australia, Canada and Hong Kong.

1993 - 1994 ~1 yr

Senior Audit Consultant & Licensed Cpa

Arthur Andersen

“Big Five” Accounting Firm. The former consultancy and outsourcing arm of the firm is now known as Accenture.• Planned, administered and performed audit, tax and financial consulting projects in multiple industries, including manufacturing, service, retail and non-profit.• Established and monitored project budgets, while concurrently managing multiple engagement teams.• Participated in S-1, 10Q and 10K audits and due diligence projects in acquisitions.

Jan 1990 - Jul 1993
2 education records

Bob Feller education

Mba, Finance &International Business

University Of Michigan - Stephen M. Ross School Of Business

Ba, Economics & Accounting

University Of Michigan
FAQ

Frequently asked questions about Bob Feller

Quick answers generated from the profile data available on this page.

What company does Bob Feller work for?

Bob Feller works for Auvik.

What is Bob Feller's role at Auvik?

Bob Feller is listed as Chief Financial Officer at Auvik at Auvik.

What is Bob Feller's email address?

AeroLeads has found 1 work email signal at @palacenet.com for Bob Feller at Auvik.

What is Bob Feller's phone number?

AeroLeads has found 7 phone signal(s) with area code 415, 949, 734, 510, 877 for Bob Feller at Auvik.

Where is Bob Feller based?

Bob Feller is based in Birmingham, Michigan, United States while working with Auvik.

What companies has Bob Feller worked for?

Bob Feller has worked for Auvik, Workforce Software, Palace Sports & Entertainment, Scientific Learning, and Adbrite, Inc..

How can I contact Bob Feller?

You can use AeroLeads to view verified contact signals for Bob Feller at Auvik, including work email, phone, and LinkedIn data when available.

What schools did Bob Feller attend?

Bob Feller holds Mba, Finance &International Business from University Of Michigan - Stephen M. Ross School Of Business.

What skills is Bob Feller known for?

Bob Feller is listed with skills including Financial Analysis, Mergers And Acquisitions, Start Ups, Corporate Finance, Financial Reporting, Management, Strategy, and Forecasting.

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