Bob Flinton, Ticsa Email & Phone Number

US

Cyber threat intelligence is no longer an “IT issue,” but instead has escalated to the boardroom, and represents the tip of the spear of cyber security for most organizations.

San Jose, California, US

• Market-leading Zero Trust Cybersecurity & Microsegmentation Platform and Service; led team to develop messaging, sales enablement, thought-leadership content, and demand generation assets focused on zero trust.
• Improved sales motion advancement rate by 15% with the launch/management of the internal Gartner Peer Insights customer rating program, generating 12 new customer references aligned by industry and used by sales in.
• Expanded demand-generation asset sources for digital marketing campaigns by creating 10 zero trust thought-leadership content briefs focused on key product differentiators. Content leveraged in webinars, social.

Atlanta, GA, US

• Drove go-to-market messaging, positioning, and content across the Security Risk & Consulting services, including Incident Response and Readiness services, Threat Intelligence, and Security Assessment and Testing.
• Increased seller comprehension of solutions by 30% through the development and conducting of portfolio training and related content.
• Helped generate $2M in new Consulting revenue by spearheading the unit’s first integrated digital marketing campaign.

Wan Chai, Hong Kong, HK

• Provided product marketing, channel marketing, and sales enablement initiatives for this large, international telecom provider's cybersecurity, threat intelligence, and mobility services offerings; managed industry.
• Developed and implemented the company’s first Channel Marketing Program, resulting in an increase in new channel sales growth of 35%
• Secured the company's first qualified placement in Gartner's Magic Quadrant research report (for Global Network Services) by leading the internal efforts of data collection, survey response compilation, and regular.
• Grew cybersecurity services portfolio revenues by $6M in four years by ensuring successful product launches and developing collateral, pricing, training, and other effective sales enablement materials.

Armonk, New York, NY, US

• Oversaw and streamlined global product marketing and sales enablement functions for IBM’s Security Services division. Led and ensured successful product launches and developed sales materials and training to help.
• Reduced per-offering launch costs and cut time to market by 50% via execution of a new launch process that saved $22K per launch.
• Recognized for recruiting and leading a new marketing team for the launch of five pilot services offerings in OT, IoT, and key verticals in three months, expanding the portfolio and helping increase pipeline by $50M.
• Augmented win rates from 62% to 73% YoY by overseeing briefing center utilization by 51% YoY.

Naples, Florida, US

• A member of the senior management team responsible for defining the development and generating demand for and revenue from SaaS solutions that protect the integrity and prove the authenticity of all types of digital.
• Launched four new products, expanding product portfolio and helping increase the pipeline by $10M.
• Tripled pipeline by leading a full re-branding effort across the organization, improving lead generation and the sales field’s ability to articulate value in the market.
• Generated the highest volume of qualified leads in company history by designing industry-targeted marketing strategies utilizing syndicated, affiliated, and web marketing tactics.
• Lifted inbound lead quality by 75% by rebuilding the corporate website and shifting its focus and purpose from being informational to one of lead generation.
• Implemented online e-commerce/purchase capability for lower-tier products, enabling the field to focus on enterprise opportunities

Brookhaven, Mississippi, US

• Security Information & Event Management (SIEM) and Log Management software and services. Company rebranded itself as CyberShark, Inc.Responsible for product positioning and messaging strategies. Managed team.
• Launched two new products complementary to the flagship product, increasing up-sale opportunities by over 50%
• Reduced sales cycle time and costs by 25% through effective product training programs and sales materials

Provo, UT, US

• Joined Novell as part of the acquisition of e-Security, Inc. in April 2006Managed the product marketing activities of the company’s $20M security information/event management (SIEM) product line, acquired from.
• Launched the market’s first SIEM appliance product, enabling penetration into new channels and verticals
• Established new product positioning and messaging initiatives around integrated identity and security management technologies, opening new up-sell and cross-sell opportunities among Novell customer base
• Led sales training initiatives upon acquisition improving revenue results that exceeded expectations

Basking Ridge, NJ, US

• Originally CyberTrust which was acquired by Verizon BusinessResponsible for the global “productization” of the company’s $50M market-leading IT security assurance program. Compliance with required controls in the.
• Oversaw the development and implementation of the first standardized infosecurity management program, increasing the service’s revenue from $15M to almost $30M in two years
• Established the program’s presence in global markets, and helped double revenues from $4M to over $8M in those regions in less than one year
• Created comprehensive sales guides and supporting material, enabling worldwide consistency of marketing and delivery of services, messaging, and program deliverables
• Developed compliance management plan that translated into security management offerings mapped to HIPAA (Security), PCI, GLB, Sarbanes-Oxley 404, and ISO 17799

Basking Ridge, NJ, US

• Defined and brought to market as a security practitioner certification credential. Known as T.I.C.S.A. (TruSecure ICSA Certified Security Associate), the credential leverages TruSecure’s and its ICSA Lab’s knowledge.
• Achieved a base of 500+ certified security practitioners in the first year of availability
• TICSA credential recognized as a top security practitioner certification by Cert Mag in 2002

San Jose, California, US

San Jose, California, US

• Created lead generation and awareness plans consisting of integrated print and Web-based advertising, multi-tiered direct mail, trade show and PR activities, generating 2,000 qualified sales leads and nearly $50m in.
• Coordinated strategic marketing programs across multiple international regions, including Latin America, APAC and EMEA, generating the division’s first pipeline growth in those markets

San Jose, California, US

• Established North American lead tracking system, improving qualification, delivery, management, and measurement of all responses to marketing programs
• Built an automated cost allocation system, improving department budget tracking and control
• Managed market segmentation activities, improving field sales targeting plans

Bsj, Journalism

Master Of Business Administration (M.B.A.), Marketing

Mclean, Va