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“MASTER THE TOPIC (product marketing), THE MESSAGE (marcomm), AND THE DELIVERY (enablement)." – Steve JobsMy entire career has been focused on helping technology and cybersecurity software and services companies of all sizes, from start-ups and mid-sized orgs to the largest enterprises, go-to-market and drive revenue, customer, channel, and market-share growth. • At IBM Security Services, reduced per-offering launch costs and cut time to market by 50% via the execution of a new product-launch process.• At PCCW Global, grew cybersecurity services portfolio revenues by $6M in four years by ensuring successful product launches and developing collateral, pricing, training, and other effective sales enablement materials.• Also at PCCW Global, increased new channel sales 35% by developing, launching, and managing the company’s first Channel Marketing program.• At CyberTrust, led the development and launch of a new security-practitioner industry certification credential, which measures and demonstrates an individual’s foundation-level cybersecurity competency; certification eventually acquired by ISC2 (associated with CISSP).• At Surety, lifted inbound lead quality by rebuilding the corporate website, shifting its focus from an informational tool to on of lead capture and revenue generating.• As a Captain in the U.S. Army Reserve, managed a 28-soldier unit, and led broadcast media operations and press escorts for American Forces Network Europe in Bosnia for a year-long deployment; awarded prestigious Army Commendation Medal and 10 additional military service medals and decorations.I have two mantras pertaining to the role of Product Marketing: 1) It bridges the divide between the development/product management teams and the sales field that must consume, digest, and communicate the key, salient messages and value to end customers.2) The seller is fundamentally my "customer," that if the field is getting what it needs to be successful, we all as a company WIN!Let’s Go!Experienced in the following: - Strategy Planning & Execution- Staff, Vendor & Budget Management- Product Marketing Management- Product Messaging & Positioning- Sales Enablement Tools & Training- Channel Marketing Management- Go-to-Market Planning & Execution- Demand Generation Programs & Strategies- Press & Industry Analyst Relations- Search Engine Optimization (SEO)- Web Site Design Strategies- E-Commerce Implementation - Brand & Marketing Communications- Social Media & Digital Marketing Strategies- Email Marketing Program Management
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Vice President Of Product MarketingIntel 471 Sep 2023 - PresentUsCyber threat intelligence is no longer an “IT issue,” but instead has escalated to the boardroom, and represents the tip of the spear of cyber security for most organizations.
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Global Director, Product MarketingColortokens Inc. Aug 2022 - Jul 2023San Jose, California, UsMarket-leading Zero Trust Cybersecurity & Microsegmentation Platform and Service; led team to develop messaging, sales enablement, thought-leadership content, and demand generation assets focused on zero trust microsegmentation and zero trust network access (ZTNA) solutions; managed analyst relations, including research report submission content, briefings, and customer review and ratings program (i.e., Gartner Peer Insights); provided bridge between PM/dev and sales. *Left company due to downsizing/RIF.• Improved sales motion advancement rate by 15% with the launch/management of the internal Gartner Peer Insights customer rating program, generating 12 new customer references aligned by industry and used by sales in presentations.• Expanded demand-generation asset sources for digital marketing campaigns by creating 10 zero trust thought-leadership content briefs focused on key product differentiators. Content leveraged in webinars, social postings, and gated assets. -
Sr. Dir., Product Marketing For Threat Intelligence, Ir & Strategic ServicesSecureworks 2021 - 2022Atlanta, Ga, UsDrove go-to-market messaging, positioning, and content across the Security Risk & Consulting services, including Incident Response and Readiness services, Threat Intelligence, and Security Assessment and Testing offerings. Collaborated closely with the Counter Threat Unit to drive messaging, content creation, sales enablement, training, and monetization of critical, valuable threat intelligence capabilities.*Position/team dissolved due to corp shift in business model and software services structure• Increased seller comprehension of solutions by 30% through the development and conducting of portfolio training and related content.• Helped generate $2M in new Consulting revenue by spearheading the unit’s first integrated digital marketing campaign. -
Dir., Channel & Product Marketing - Cybersecurity And Mobility ServicesPccw Global Limited Apr 2015 - Nov 2021Wan Chai, Hong Kong, HkProvided product marketing, channel marketing, and sales enablement initiatives for this large, international telecom provider's cybersecurity, threat intelligence, and mobility services offerings; managed industry analyst relations, including briefings, research requests, and participating in industry research studies. Launched and directed North American channel marketing program operations, including partner/agent communications, digital marketing campaigns, sales enablement, and event marketing activities.• Developed and implemented the company’s first Channel Marketing Program, resulting in an increase in new channel sales growth of 35% • Secured the company's first qualified placement in Gartner's Magic Quadrant research report (for Global Network Services) by leading the internal efforts of data collection, survey response compilation, and regular communications with the analysts. Conducted three total MQs while there. • Grew cybersecurity services portfolio revenues by $6M in four years by ensuring successful product launches and developing collateral, pricing, training, and other effective sales enablement materials. -
Sr. Manager, Global Product Marketing & Sales EnablementIbm Jan 2013 - Feb 2015Armonk, New York, Ny, UsOversaw and streamlined global product marketing and sales enablement functions for IBM’s Security Services division. Led and ensured successful product launches and developed sales materials and training to help increase market share, drive revenue growth, and improve sales-motion progression. Requirements included developing launch plans, product solution briefs, client sales presentations, seller quick reference guides and battle cards, market and competitive analyses, and other enablement assets, as well as managing the global field product education function. Also led the team responsible for managing IBM Security's Executive Briefing Center in Atlanta, a key component in sales-motion advancement, to include customer experience, budgeting, briefing agenda setting, and scheduling.• Reduced per-offering launch costs and cut time to market by 50% via execution of a new launch process that saved $22K per launch.• Recognized for recruiting and leading a new marketing team for the launch of five pilot services offerings in OT, IoT, and key verticals in three months, expanding the portfolio and helping increase pipeline by $50M.• Augmented win rates from 62% to 73% YoY by overseeing briefing center utilization by 51% YoY. -
Vice President Of Marketing & Product ManagementSurety Feb 2009 - Dec 2012Naples, Florida, UsA member of the senior management team responsible for defining the development and generating demand for and revenue from SaaS solutions that protect the integrity and prove the authenticity of all types of digital data. Established MRD and PRD development processes, oversaw lead generation and digital marketing programs, website marketing, SEO initiatives, website build-out and management, event marketing, sales collateral and support tools, sales training, and PR and analyst relations. Managed separate agencies for digital marketing campaigns, PR and AR, website buildout, and social media initiatives.• Launched four new products, expanding product portfolio and helping increase the pipeline by $10M.• Tripled pipeline by leading a full re-branding effort across the organization, improving lead generation and the sales field’s ability to articulate value in the market.• Generated the highest volume of qualified leads in company history by designing industry-targeted marketing strategies utilizing syndicated, affiliated, and web marketing tactics.• Lifted inbound lead quality by 75% by rebuilding the corporate website and shifting its focus and purpose from being informational to one of lead generation.• Implemented online e-commerce/purchase capability for lower-tier products, enabling the field to focus on enterprise opportunities -
Director, Product MarketingNetforensics, Inc. / Blackstratus, Inc. Nov 2007 - Jan 2009Brookhaven, Mississippi, UsSecurity Information & Event Management (SIEM) and Log Management software and services. Company rebranded itself as CyberShark, Inc.Responsible for product positioning and messaging strategies. Managed team responsible for defining key messages and building collateral and tools to support sales execution and training. Developed and delivered executive webcasts to showcase products, build awareness, and generate leads.• Launched two new products complementary to the flagship product, increasing up-sale opportunities by over 50%• Reduced sales cycle time and costs by 25% through effective product training programs and sales materials -
Sr. Product Marketing Manager, Security & Identity Mgmt. Div.E-Security, Inc. / Novell Corp. Jul 2005 - Nov 2007Provo, Ut, UsJoined Novell as part of the acquisition of e-Security, Inc. in April 2006Managed the product marketing activities of the company’s $20M security information/event management (SIEM) product line, acquired from e-Security, Inc. Developed product content leveraged in programs run by field and corporate marketing.• Launched the market’s first SIEM appliance product, enabling penetration into new channels and verticals• Established new product positioning and messaging initiatives around integrated identity and security management technologies, opening new up-sell and cross-sell opportunities among Novell customer base• Led sales training initiatives upon acquisition improving revenue results that exceeded expectations -
Product Marketing ManagerVerizon Business Apr 2003 - Jun 2005Basking Ridge, Nj, UsOriginally CyberTrust which was acquired by Verizon BusinessResponsible for the global “productization” of the company’s $50M market-leading IT security assurance program. Compliance with required controls in the program results in achieving coveted certification. Managed the process for product management and product marketing to deliver the product roadmap and strategy, driving the major themes and customer requirements for each release.• Oversaw the development and implementation of the first standardized infosecurity management program, increasing the service’s revenue from $15M to almost $30M in two years• Established the program’s presence in global markets, and helped double revenues from $4M to over $8M in those regions in less than one year• Created comprehensive sales guides and supporting material, enabling worldwide consistency of marketing and delivery of services, messaging, and program deliverables• Developed compliance management plan that translated into security management offerings mapped to HIPAA (Security), PCI, GLB, Sarbanes-Oxley 404, and ISO 17799 -
Program Manager, T.I.C.S.A. (Icsa Labs), Security Practitioner Certification Credential ProgramVerizon Business Mar 2001 - Mar 2003Basking Ridge, Nj, UsDefined and brought to market as a security practitioner certification credential. Known as T.I.C.S.A. (TruSecure ICSA Certified Security Associate), the credential leverages TruSecure’s and its ICSA Lab’s knowledge and expertise in deploying foundation-level cyber security practices. Assembled InfoSec SMEs to develop exam content and weightings, and coordinated with world-renowned psychometricians to create the exams and certification infrastructure. An independently-written Study Guide can be found on Amazon (see link below).• Achieved a base of 500+ certified security practitioners in the first year of availability• TICSA credential recognized as a top security practitioner certification by Cert Mag in 2002
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Product Line Marketing Manager - Enterprise Security Mgmt.Symantec Corp. (Formerly Axent Technologies) 1999 - 2001San Jose, California, Us -
Marketing Manager, Global Marketing ProgramsCa Technologies Mar 1996 - Feb 1999San Jose, California, Us• Created lead generation and awareness plans consisting of integrated print and Web-based advertising, multi-tiered direct mail, trade show and PR activities, generating 2,000 qualified sales leads and nearly $50m in forecasted revenue• Coordinated strategic marketing programs across multiple international regions, including Latin America, APAC and EMEA, generating the division’s first pipeline growth in those markets -
Manager, North American MarketingCa Technologies Apr 1993 - Feb 1996San Jose, California, Us• Established North American lead tracking system, improving qualification, delivery, management, and measurement of all responses to marketing programs• Built an automated cost allocation system, improving department budget tracking and control• Managed market segmentation activities, improving field sales targeting plans
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Media & Analyst Relations SpecialistPrc, Inc. (Now A Division Of Northrop Grumman Corp.) 1989 - 1993
Bob Flinton, Ticsa Skills
Bob Flinton, Ticsa Education Details
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West Virginia UniversityJournalism -
Marymount UniversityMarketing
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Langley High SchoolVa
Frequently Asked Questions about Bob Flinton, Ticsa
What company does Bob Flinton, Ticsa work for?
Bob Flinton, Ticsa works for Intel 471
What is Bob Flinton, Ticsa's role at the current company?
Bob Flinton, Ticsa's current role is VP of Product Marketing at Intel 471 | CyberSecurity Marketing | US Army Veteran.
What is Bob Flinton, Ticsa's email address?
Bob Flinton, Ticsa's email address is bo****@****ail.com
What is Bob Flinton, Ticsa's direct phone number?
Bob Flinton, Ticsa's direct phone number is (703) 728*****
What schools did Bob Flinton, Ticsa attend?
Bob Flinton, Ticsa attended West Virginia University, Marymount University, Langley High School.
What skills is Bob Flinton, Ticsa known for?
Bob Flinton, Ticsa has skills like Product Marketing, Lead Generation, Saas, Product Management, Enterprise Software, Strategy, Marketing Strategy, Security, Marketing, Marketing Communications, Sales Enablement, Demand Generation.
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