Strategic consulting, including cross platform media ad sales, competitive analysis and positioning, new business development and marketing solutions.

MyersBizNet is a business-to-business media and marketing company. Based on 40-years of experience, unparalleled relationships, and visionary industry leadership grounded in research, we identify, develop and implement strategic revenue-generating initiatives focused on the emerging media ecosystem. We generate measurable growth and increased profitability for media companies, agencies and marketers during the most disruptive and chaotic period of change in their history.

Advertiser Perceptions is the leader in providing the media industry with research-based advertiser insight and guidance necessary 
for strengthening brands and increasing sales, market share and competitive advantage.• Specialize in determining, analyzing and communicating advertiser plans, opinions and motivations • Proprietary database of media decision-makers is the largest in the world • Advertiser survey and questionnaire development process ensures optimal response • Singular focus and media industry expertise enables effective interpretation of custom and syndicated (AIR) research • Current clients represent largest blue chip media companies in the world

Generated increased ad sales via progressive integrated multi-platform media campaigns. Lead liaison with Dow Jones media companies: Wall Street Journal, Marketwatch, Barron's and SmartMoney. Founded the new business task force which trained account executives on the use of prospecting tools and innovative messaging techniques using technologies. Supervised and managed the research team that provided insights to the ad sales, affiliate marketing and programming groups.

Spear-headed and introduced the cross network/cross media platform ad sales pitch illustrating the collective power of the linear and digital assets of the MTV Networks. Contributed in the development the "Generator", a new business team working collaboratively with all facets of the marketing/media output: integrated marketing, digital, research and programming.

Chief strategist responsible for the media investment for over twenty clients. Led a team of negotiators based in New York, Dallas and Chicago. Founded the "Emerging Technology Division" at Optimedia that specialized in the use of digital technologies and innovative ad applications across television, VOD, online, mobile and DVR's.

Instrumental in developing new business leads/strategy/presentations. Provided exceptional client service to ensure business retention and organic growth from our existing cleint base.

Managed a team of negotiators that delivered comprehensive analysis of the television marketplace, creative media solutions, and detailed stewardship of our client's media schedules.