Bob Frady Email & Phone Number

San Mateo, California, US

Successfully sold HazardHub to Guidewire Software in August 2021!Managed the product and marketing strategy of HazardHub, while also driving the integration of HazardHub into Guidewire Software. Left with a 5x revenue growth from our acquisition to my exit.Now that's what I call a good outcome!

HazardHub creates national databases of geographic risk hazards, including earth (earthquake, sinkhole, brownfield, and Superfund), wind (tornado, hurricane, straight-line wind), fire (wildfire, Fire Protection, hydrant locations), water-based (FEMA flood, river proximity, storm surge, hail, frozen pipes, ice dams), and man-made (Underground Storage Tanks.

San Diego, California, US

• Responsible for managing monetization activities, business strategy development, hiring heads of sales and media buying teams, project management, monitoring program performance, and other managerial functions. During.
• Developed all aspects of firm’s business strategy, and grew revenue from $15 million in 2012 to $45 million in 2015.
• Managed email, data, social media, and content teams, and saw revenues grow 67% year-over-year.
• As Director of Email Marketing and Business Intelligence, resurrected $7.5 million consumer email program.

Seattle, WA, US

• Responsible for directing global outbound marketing operations, email campaign coordination, budget planning, monitoring program performance, and other related assignments.
• Managed global email initiative for firm’s worldwide email program.
• Spearheaded $60 million in annual revenue on a department spend of $9 million.
• New email campaign, which was designed to save more than $4 million annually.

Irvine, CA, US

• Responsible for managing day to day sales operations, establishing sales goals, marketing strategy development, managing key client accounts, sales presentation development, and all aspects of client relations. Handled.
• Was a top producer during tenure with company, and sold more than $1.5 million in first year.
• Utilized analytics to help end clients reduce risk and increase revenue via utilizing risk data.
• Established firm’s B2B email lead generation strategy, resulting in countless high-value accounts.

Beverly Hills, California, US

• Responsible for digital marketing program management, campaign management, overseeing grass roots marketing efforts, and budget planning and administration. Responsible for all email sweepstakes and contests, as well.
• Managed $4 million digital marketing budget, and moved email-driven sales from $65 million to over $230 million.
• Aggressive vendor management resulted in more than $1 million in savings in 2007.
• Spearhead the addition of more than 425,000 new registrants to live nation through contest development.

US

Responsible for managing direct mail marketing operations, campaign management, managing and negotiating contracts with data providers, letter shops, agencies, and creative talent; cost control, new process development and implementation, and other direct mail marketing-related functions.