Bob Freeze Email & Phone Number

Provo, Utah, Us

As the Director of Marketing and Communications, responsible for developing and executing long-term marketing, branding and communication strategies which promote Revere Health’s unique position in the marketplace. Revere is the largest independent multi-specialty physician group in Utah and is committed to providing its patients the highest quality care at the most affordable prices possible—something called value-based care. Revere Health’s value-based care efforts have resulted in more than $30 million in savings in the last three years for its Medicare patients—all while maintaining consistently high quality services.

• Work as a Public Relations/Communications expert for various clients in the direct sales, pharmaceutical, and nutritional industries• Served as Chief Marketing Officer for a four-year-old nutritional company, Engage Global while continuing to serve other clients• Directed a successful crisis communications response when a prominent high-tech company experienced a data breach that targeted one of its top clients; provided messaging, FAQs, and media response protocol ultimately preventing external media coverage of the data breach• Developed crisis response plan to mitigate ongoing social media criticism posted by providing field distributors team with consistent messaging if they were asked about the post and recommending executives work directly with the former founder privately. Recommended strategy resulted in no material impact on the organization• Developed branding platform for start-up pharmaceutical-related company by establishing a master narrative that resonated with target audiences; facilitated coverage of national launch through strategic media relations, including news releases, media pitches and direct outreach to media contacts• Oversaw the internal and external communications for a nutritional company during their acquisition of another organization• Developed external messaging, FAQs and communication to send to distributor base explaining the rationale for the acquisition and the benefits that would accrue to them as a result• Met with field leaders of the company being acquired to review the messaging and concerns before disseminating communications to their downlines in the field

• Oversaw the development and implementation of strategic PR and communications programming with the goal of both advancing and protecting the brand of this growing global company• Led key initiative to re-brand company to simpler, consumer friendly messaging and support global sales; initiative included internal interviews, external focus groups and final messaging validation through both internal and external surveys• Grew media outreach from 0 to nearly $1 billion media impressions worldwide, thus creating significant increase in brand awareness: focused on engaging brand ambassadors, elite athletes, and credible, 3rd party scientists to convey the groundbreaking nature and benefits of ASEA’s two products • Created and implemented an integrated marketing communications program to keep ASEA’s distributors updated on key developments and communicate messages/stories to important media targets /influencers; reached target audiences through media relations, consumer/distributor communications, and effective digital marketing strategy; developed strategy responsible for hiring internal and external resources to assist in the implementation• Built charitable giving foundation from the ground up, including name, focus and brand, and then initiated inaugural fundraising and humanitarian activities • Engaged and collaborated with global PR firms to implement an effective international PR and communications strategy• Led strategies to foster reach and impact of social media initiatives that resulted in a 61% increase in domestic social media during the first year; expanded these efforts into the EU, Mexico and Australia to increase global presence in second year• Helped company navigate through several potentially damaging situations that could have had significant material impact on the future operations of the organization• Recruited and led a team of 4

• Held variety of public relations and communications executive and consultancy roles for global and start-up companies in the radiation detection device, whole foods distribution, direct sales and nutrition industries• Developed and executed image and message development, media relations, media training, crisis communications planning and management, executive branding, CSR programming, employee communications, and public affairs planning and implementation• Spearheaded client’s first ever messaging strategy: evolved existing messaging then oversaw development of visual brand to complement the new messaging; managed deployment of new brand across all communications including website, printed collateral materials, social media, and news releases• Created media outreach strategy including disseminating news releases, targeted media pitches, and networking to generate media coverage and support international growth of radiation detection device manufacturer• Led communications strategy to support the abrupt transition of a company’s flagship product plagued by regulatory issues to a new product with similar benefits and created a narrative and messaging to support the transition • Worked alongside Lead Developer to develop comprehensive crisis communications plan for a major manufacturer of semiconductors• Delivered comprehensive crisis management plan and online media center with press kit and current media coverage for top direct sales company

Lehi, Utah, Us

• Recruited to a newly created position reporting to one of the company’s Founders and worked alongside the Board of Directors; tasked with establishing a comprehensive public relations program for international expansion initiative• Built an integrated marketing communications strategy from the ground up, with proactive media relations, social media, and blogs to reach external audiences• Served as media spokesperson as the point-of-contact for media inquiries and interviews; facilitated interviews with C-Suite executives when high-level commentary or insight was needed• Teamed with the Head of Operations to lead the development and rollout of a successful crisis response including: communiqués with top field leaders, customer service response scripts, a ‘no questions asked’ return policy, and the deployment of cleaning crews where needed; crisis plans resulted in a complete lack of media coverage during a potentially damaging situation at a crucial point in the company’s history• Expanded brand by creating international charitable foundation known as Xango Goodness, partnering with children focused charities throughout the world; created partnerships with sustainable charitable organizations in 10 international markets• Supported distributor growth from 50,000 in 6 countries to 1.2 billion in 30 countries by driving grassroots distributor efforts and international branding goals• Engaged and managed PR agencies in 10 top-tier international markets to further the company’s international marketing communications strategies• Supported tenfold annual revenue increase from $40 million to $400 million and 70% worldwide market share of XanGo flagship product by developing and leading a strategic media relations program• Created more than 6 billion media impressions for Xango worldwide in 5 years, garnering coverage in major mainstream publications such as Time, Forbes, Playboy and Reader’s Digest• Recruited, trained, and oversaw a team of 8

• Oversaw development of strategic public relations campaigns and programs for clients in diverse industries, including government, manufacturing, IT, and Fortune 100 organizations• Supported branding efforts of several high tech companies (Tomax, Document Control systems) through strategic media and analyst relations, trade show participation, and proactive issues management strategies• Re-branded stateside physicians group, changing perception of the organization among key constituents• Turned around public opposition to a new Park City ski resort area through a grassroots PR campaign• Generated ad equivalency of nearly $1 million with strategic media relations program to gain recognition for a new Salt Lake City “Main Street Retail Enhancement” program• Produced award-winning financial annual reports for NYSE-listed company for four consecutive years• Created widespread, daily media coverage prior to kickoff sales event for large master-planned community

• Recruited to this newly created position reporting directly to the President shortly after Great Financial completed its IPO and conversion to a federal savings bank• Headed up Investor Relations function for the bank, including the development of quarterly and annual reports, as well as acting as liaison with financial analysts • Tasked with leveraging effective media and investor relations initiatives and strategies to support the goal of being acquired; firm was acquired within four years • Developed a comprehensive communications program from ground zero for this $3 billion financial institution• Served as company spokesperson; created and disseminated press releases

• Oversaw national media relations initiatives• Directed annual national convention• Initiated trade show program • Produced all corporate marketing materials