Bob Freinberg Email & Phone Number

New York, Ny

Recruited for industry expertise and track record to deliver on C-suite’s transformative mission and to accelerate market adoption of company’s platform. Completed objective in six months yielding sole source contracts, which was key to securing next funding round. Collaboratively crafted reseller go-to-market plans and convinced several marque end-user 9-1-1 agencies to commit to purchasing service once available. Kept RapidSOS in the lead in customer acquisitions in a reseller distribution mode.

Temecula Ca

Rehired after three years of sales declines and customer attrition to restore customer, reseller, supplier and shareholder confidence in company’s capabilities. Provided strategic leadership to the company and its 500 employees in the USA and Canada across five facilities, 5000+ clients and 12 top-tier resellers. Orchestrated a massive turnaround with the first year and reestablished premium market position for company’s sale to Motorola in 2017. Recaptured customer confidence and accounts, achieving 70% flow share win rates and penetration on enterprise/mega tier market. Continuously innovated, expanded and refined portfolio with limited funding and timeframes to include new services which enlarged addressable market 10X from $200M to $2B and lowered development costs 25%+ while achieving industry-best metrics on quality, system performance, availability and failure rates for mission-critical products that served public safety. Set industry records with 40% market adoption of core platform in five years. Brought costs in line with funding and self-funded future growth.

Franklin, Tn

Recruited by CEO and restored division profitability within one year, achieving first-year operating plan and profit targets. Managed P&L for the $20M business unit, driving strategic growth in commercial, federal and public safety markets for the Cassidian Communications division. Directed 100+ sales and support staff, providing SaaS and on-premise solutions to enterprise accounts such as Starbucks, State Farm, NASA and DoD bases around the world. Increased recurring revenue via renewals from 60% to 80%. Expanded outside North America (NA) by winning French Fire Brigade Emergency notification system account.

Temecula Ca

Advanced to GM post-sale with P&L accountability for a $125M/year bundled business unit in US and Canada, generating 70% of total company revenue. Tasked with absorbing five acquisitions – seamlessly integrated #2 and #4 industry players and three other acquisitions over a three-year period. Grew revenues from $55M to $125M and accumulated largest pipeline of booked business in company history. Doubled market share from 30% to 60% and achieved 21% EBITDA. Met CEO’s goal to sign top three marque accounts, capturing all three within three years and closing contracts valued at $200M over seven years with the cities of New York, Chicago, and Los Angeles, as well as the Commonwealth of Massachusetts.

Temecula, Ca

Hired to help position a family-owned company for sale by bringing discipline to sales, marketing and distribution management and orchestrating successful turnaround for the former Plant Equipment Inc. (now Airbus DS Communications). Designed and rolled out a dynamic cradle-to-grave system for the sales and service process. Grew sales from $26M to $50M in three years. Achieved sales win rates exceeding 70% with top 50 customers representing $150M total contract value. Supported due diligence efforts leading to successful 2005 sale to Golden Gate Capital Group.

El Segundo Ca

NTC was formed in April 1997 to capitalize on rapid growth in international long distance, global deregulation and VoIP technology. The company was owned by Infonet, a leading provider of global network services. In late 1997, the CEO hired me to launch this venture, commercialize services and gain sufficient volume to warrant an IPO. NTC targeted Internet and network solutions providers, long distance companies, large businesses and channel partners in 42 countries. As VP/COO I had authority for global business strategy development, marketing, direct/indirect sales, pricing and costing, PR, and strategic alliances with a staff of 9 and budget of $15M. My role was to infuse talent and energy into this entrepreneurial organization, establish demand and distribution and orchestrate a successful global launch.Architected NTC’s market identity and designed unique fulfillment strategies to achieve its mission. Led the effort to craft the plan, its message and go-to-market offerings. Created unique back office tool sets providing a full turn-key operation of co-branded services establishing loyalty and high switching costs. Ensured market, need and product were closely aligned and validated the value proposition. Deployed direct and indirect distribution channels prior to the launch and successfully negotiated contracts with 15 resellers to include: shared risk alliances, franchises or licenses, joint ventures and teaming arrangements. Launched 1st commercial global PC-to-PC phone services over a private IP network (pre-Skype) and generated 300 % quarter over quarter revenue growth during first 12 months. Sales hit an annual run-rate of $3M and we captured our targeted # of early adopters.

Master Of Business Administration, Marketing, Distribution & Logistics

Graduated with "Cum Laude" Honors.

Bachelor Of Science, Marketing

Activities and Societies: Graduated as top business student from University of Baltimore - earned "Wall Street Journal Award".Graduated.