Bob has 30 years of experience in B2C and B2B software. He’s had strategic roles at pioneering software companies like Netscape and Macromedia, and he has spent his last 20 years scaling MarTech innovators like Webtrends, Airship, SurveyMonkey, and Lytics. He has worked in go-to-market leadership roles across marketing, sales, and business development and played strategic roles in 3 exits and 2 IPOs. His GTM superpower is bridging sales and marketing to ensure a unified go-to-market strategy. I love to learn, build, and get my hands on new technologies. As the founding CMO at AlignICP, we’re working to provide B2B SaaS companies with an ICP-Based Operational Layer for GTM to drive efficient account-based GTM.MarTech category experience: customer intelligence, marketing automation, analytics, optimization, mobile engagement (push notifications & SMS), and customer data platforms. Focused on helping founders at early-stage companies supercharge their positioning and serve as a fractional CMO to help them scale and grow. Go-To-Market Services I provide: • Positioning and custom consulting engagements that ensure executive and cross-functional alignment while arming the company with compelling market value and differentiation • Trusted Advisor services for technical CEOs on product marketing and channel GTM strategies• Fractional strategic marketing services freeing up $ to hire FTEs for tactical execution• Product strategy and UX conceptualization Additional special projects covering: • Market analysis and product market fit assessment • Competitive differentiation analysis and market segmentation assessments• Building off positioning work, sales enablement jumpstart programs, and sales narratives• Value pricing assessments and recommendations • GTM partner program channel strategies
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Chief Marketing OfficerAlign SoftwarePortland, Or, Us -
Chief Marketing OfficerAlign Software Mar 2024 - PresentPortland, Oregon, UsLeading the overall marketing function and go-to-market strategy for the next-gen AI-powered start-up focused on unlocking account-based marketing (ABM) success with data-driven ICPs (ideal customer profiles). Responsibilities span market wedge strategy development, buyer persona definition, product positioning, investor pitch creation, and thought leadership content development for a new B2B SaaS ICP-focused solution that helps CMOs and ABM teams identify, prioritize, and activate their best target accounts. Having fun rolling up my sleeves and building. Previously served as an advisor since July 2023. -
Co-Founder, Creator, & MarketerHow To Pay For College Sep 2021 - PresentLeveraged my hands-on digital and product marketing experience plus my passion for video/photography to package up the wisdom and practical advice of Ann Garcia, my brilliant wife. Our mission is to help as many families we can get a great education at a price that doesn’t risk their student’s future or their retirement. -
Head Of Product MarketingAct-On Software, Inc. Jan 2022 - Mar 2024Portland, Oregon, UsLed the company’s strategic GTM activities, including company and product positioning, competitive analysis, target market segmentation, sales enablement, and use case thought leadership. Established a cross-functional, collaborative GTM culture. Leveraged generative AI to scale competitive analysis, refine positioning and research, and enable vertical marketing efforts. Awarded the most valuable marketer for 2022. -
PrincipalBob Garcia Consulting Dec 2015 - Jan 2022Partnering with early-stage venture-backed SaaS companies to optimize their product positioning, define ICP segmentation, GTM strategies, and sales enablement approaches to better differentiate and accelerate their growth.Software experience for companies across the following categories: • Customer Data Platforms (CDP)• Mobile Marketing/Messaging • Web Analytics• A/B & Multivariate Testing• Email Service Provider
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Director, Account Management & Customer SuccessLytics Oct 2019 - Feb 2021Portland, Or, UsServed as a player/coach by leading a team of seasoned account managers responsible for building long-term, strategic business relationships while ensuring customer retention and revenue targets are met. Led team in quota attainment. Pioneered a new customer success function focused on scaling best practices and enabling customers to deliver cross channel personalized experiences. Promoted twice in six months. -
Product Marketing - AudienceMomentive-Ai (Formerly Surveymonkey) May 2017 - Sep 2019Originally hired as the x-product marketing lead for SurveyMonkey's incubated portfolio businesses to develop multi-product product marketing and go-to-market processes and efficiencies. Transitioned to launching the company's most successful mobile app and leading the company's market research solution, SurveyMonkey Audience, sales GTM, and demand generation efforts.
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Vp Of Product Marketing & Business Development At LeanplumLeanplum Jan 2016 - Oct 2016San Francisco, Ca, UsResponsibilities: Initially hired to build out BD function and then promoted in July to lead company's product marketing function. Led product marketing, business development, and partnership management for the leading integrated mobile app marketing platform. Responsible for global partner strategy and channel development. Architected and aligned the company on new "Mobile Engagement Platform" differentiated product positioning, contributing to a 2x ACV increase and successful Series C raise. Developed a sales/partner enablement portal to scale best practices, positioning, and competitive insights. -
Sr. Director, Customer Experience MarketingUrban Airship Apr 2015 - Dec 2015Portland, Oregon, UsResponsibilities: Developed and executed an integrated strategy to improve the customer experience to support demand generation and feature adoption goals. Created best practice content and a new corporate website strategy and led the delivery of a new corporate website to position the company and its solutions better. Led pricing/packaging evaluation and recommendation and developed the company's new sales deck, proposal templates, and sales enablement resources. -
Director Of Product MarketingUrban Airship Feb 2014 - Mar 2015Portland, Oregon, UsResponsible for go-to-market, global sales enablement, pricing and packaging, and evangelism for company's core mobile app engagement solutions. Led competitive and market analysis efforts.
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Director, Agency & Partner SalesUrban Airship Feb 2013 - Feb 2014Portland, Oregon, UsLed company's WW agency and partner programs. Focused on developing business relationships to grow reach and drive new business bookings. Hired and managed distributed team resulting in a > 350% growth in channel bookings. Also managed Japanese reseller and reseller/OEM relationships.
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Sales Director, Conversion Optimization SolutionsWebtrends Dec 2010 - Jan 2013Portland, Or, UsSpearheaded North American sales of the company's fastest-growing optimization product line. Served as the company's main spokesperson for A/B, Multivariate, Segmentation & Targeting. -
Director, Product Marketing - Conversion Optimization SolutionsWebtrends Aug 2009 - Jan 2011Portland, Or, UsDirected all product and GTM activities. Drove post-sale operational integration of Widemile's optimization solution into Webtrends. Served as global sales overlay while enabling sales team to scale organization. Grew product line revenue by more than 10X making it the company's fastest growing product line and most successful acquisition.
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Business OwnerGarcia Wine Imports / Sol De Uco 2005 - 2012Started a wine import and distribution company focusing on my family's Argentine winery. Developed a wine brand (Sol de Uco), served as importer and built out NW distribution channels before hiring local distribution support.
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Vp Business DevelopmentWidemile Feb 2008 - Aug 2009Seattle, Washington, UsResponsibilities: Built and managed the company's direct and agency Revenue teams (sales and marketing) and led go-to-market strategic planning and execution. Led corporate marketing, including developing the company's updated market positioning and website. Initiated the outreach and developed the revenue models for the company’s successful sale to Webtrends in 2009. -
Director, Partner SalesWebtrends Inc. Jan 2006 - Feb 2008Portland, Or, UsResponsible for partner sales strategy and execution with all indirect sales channels, including strategic partners, VARs, interactive agencies, distributors and national resellers.
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Director/Group Manager, WebpositionWebtrends Inc. Dec 2004 - Jan 2006Portland, Or, UsGeneral management responsibilities including P&L ownership, product strategy and development, product marketing, affiliate partner program development, and business unit management. Also led the optimization of business operations and infrastructure to maximize BU’s efficiencies.
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Global Channels And AlliancesInovis Aug 2003 - Nov 2004Gaithersburg, Md, UsDirected Inovis Latin American and Asia Pacific direct and channel sales efforts; Developed and managed strategic technology partnerships. -
Global AlliancesPeregrine Systems Aug 2001 - Jul 2002UsLed the business development efforts around a new line of business focused on B2B back-office ETL adapters.Signed reseller relationships with Sun, BEA Systems, and IBM. Projected to be a $25M Y2 business. -
Vice President, Product MarketingCommtouch, Inc. Jul 1999 - May 2001Responsible for all facets of the Companys product marketing efforts including strategy, departmental management, customer segmentation, business model development, product positioning, sales tools and training, and marketing communications.
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Manager, International WebsitesNetscape Communications, Inc. Apr 1997 - May 1999Dulles, Virginia, UsResponsible for the strategy and execution for revenue content partnerships for international portals. Led content strategy and partnership deal negotiations resulting in over $6 million in revenue. -
Manager, Web Marketing / Direct MarketingMacromedia, Inc. Jan 1995 - Mar 1997San Jose, Ca, UsProduced and launched www.shockzone.com which became www.shockwave.com.
Bob Garcia Education Details
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University Of MichiganEconomics -
University Of VermontGeneral
Frequently Asked Questions about Bob Garcia
What company does Bob Garcia work for?
Bob Garcia works for Align Software
What is Bob Garcia's role at the current company?
Bob Garcia's current role is Chief Marketing Officer.
What schools did Bob Garcia attend?
Bob Garcia attended University Of Michigan, University Of Vermont.
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