Bob Garcia Email & Phone Number

Portland, Or, Us

Portland, Oregon, Us

Leading the overall marketing function and go-to-market strategy for the next-gen AI-powered start-up focused on unlocking account-based marketing (ABM) success with data-driven ICPs (ideal customer profiles). Responsibilities span market wedge strategy development, buyer persona definition, product positioning, investor pitch creation, and thought leadership content development for a new B2B SaaS ICP-focused solution that helps CMOs and ABM teams identify, prioritize, and activate their best target accounts. Having fun rolling up my sleeves and building. Previously served as an advisor since July 2023.

Leveraged my hands-on digital and product marketing experience plus my passion for video/photography to package up the wisdom and practical advice of Ann Garcia, my brilliant wife. Our mission is to help as many families we can get a great education at a price that doesn’t risk their student’s future or their retirement.

Portland, Oregon, Us

Led the company’s strategic GTM activities, including company and product positioning, competitive analysis, target market segmentation, sales enablement, and use case thought leadership. Established a cross-functional, collaborative GTM culture. Leveraged generative AI to scale competitive analysis, refine positioning and research, and enable vertical marketing efforts. Awarded the most valuable marketer for 2022.

Partnering with early-stage venture-backed SaaS companies to optimize their product positioning, define ICP segmentation, GTM strategies, and sales enablement approaches to better differentiate and accelerate their growth.Software experience for companies across the following categories: • Customer Data Platforms (CDP)• Mobile Marketing/Messaging • Web Analytics• A/B & Multivariate Testing• Email Service Provider

Portland, Or, Us

Served as a player/coach by leading a team of seasoned account managers responsible for building long-term, strategic business relationships while ensuring customer retention and revenue targets are met. Led team in quota attainment. Pioneered a new customer success function focused on scaling best practices and enabling customers to deliver cross channel personalized experiences. Promoted twice in six months.

Originally hired as the x-product marketing lead for SurveyMonkey's incubated portfolio businesses to develop multi-product product marketing and go-to-market processes and efficiencies. Transitioned to launching the company's most successful mobile app and leading the company's market research solution, SurveyMonkey Audience, sales GTM, and demand generation efforts.

San Francisco, Ca, Us

Responsibilities: Initially hired to build out BD function and then promoted in July to lead company's product marketing function. Led product marketing, business development, and partnership management for the leading integrated mobile app marketing platform. Responsible for global partner strategy and channel development. Architected and aligned the company on new "Mobile Engagement Platform" differentiated product positioning, contributing to a 2x ACV increase and successful Series C raise. Developed a sales/partner enablement portal to scale best practices, positioning, and competitive insights.

Portland, Oregon, Us

Responsibilities: Developed and executed an integrated strategy to improve the customer experience to support demand generation and feature adoption goals. Created best practice content and a new corporate website strategy and led the delivery of a new corporate website to position the company and its solutions better. Led pricing/packaging evaluation and recommendation and developed the company's new sales deck, proposal templates, and sales enablement resources.

Portland, Oregon, Us

Responsible for go-to-market, global sales enablement, pricing and packaging, and evangelism for company's core mobile app engagement solutions. Led competitive and market analysis efforts.

Portland, Oregon, Us

Led company's WW agency and partner programs. Focused on developing business relationships to grow reach and drive new business bookings. Hired and managed distributed team resulting in a > 350% growth in channel bookings. Also managed Japanese reseller and reseller/OEM relationships.

Portland, Or, Us

Spearheaded North American sales of the company's fastest-growing optimization product line. Served as the company's main spokesperson for A/B, Multivariate, Segmentation & Targeting.

Portland, Or, Us

Directed all product and GTM activities. Drove post-sale operational integration of Widemile's optimization solution into Webtrends. Served as global sales overlay while enabling sales team to scale organization. Grew product line revenue by more than 10X making it the company's fastest growing product line and most successful acquisition.

Started a wine import and distribution company focusing on my family's Argentine winery. Developed a wine brand (Sol de Uco), served as importer and built out NW distribution channels before hiring local distribution support.

Seattle, Washington, Us

Responsibilities: Built and managed the company's direct and agency Revenue teams (sales and marketing) and led go-to-market strategic planning and execution. Led corporate marketing, including developing the company's updated market positioning and website. Initiated the outreach and developed the revenue models for the company’s successful sale to Webtrends in 2009.

Portland, Or, Us

Responsible for partner sales strategy and execution with all indirect sales channels, including strategic partners, VARs, interactive agencies, distributors and national resellers.

Portland, Or, Us

General management responsibilities including P&L ownership, product strategy and development, product marketing, affiliate partner program development, and business unit management. Also led the optimization of business operations and infrastructure to maximize BU’s efficiencies.

Gaithersburg, Md, Us

Directed Inovis Latin American and Asia Pacific direct and channel sales efforts; Developed and managed strategic technology partnerships.

Us

Led the business development efforts around a new line of business focused on B2B back-office ETL adapters.Signed reseller relationships with Sun, BEA Systems, and IBM. Projected to be a $25M Y2 business.

Responsible for all facets of the Company’s product marketing efforts including strategy, departmental management, customer segmentation, business model development, product positioning, sales tools and training, and marketing communications.

Dulles, Virginia, Us

Responsible for the strategy and execution for revenue content partnerships for international portals. Led content strategy and partnership deal negotiations resulting in over $6 million in revenue.

San Jose, Ca, Us

Produced and launched www.shockzone.com which became www.shockwave.com.

Ba, Economics

Business Administration And Management, General