The name Gorrie is synonymous with dynamic retail activation. The company has been a driving force on the North American retail scene since 1882. Bob Gorrie is the Chairman of Gorrie and has led it to be one of the most successful retail activation/POP agencies in Canada. Gorrie helps retailers and brands accelerate sales and customer engagement every day.Bob knows the business and the people inside and out. He’s led strategy, creative directionand top-level client relationships on extraordinarily diverse, multinational accounts; including Benjamin Moore, Cara Foods, Sony, Shell and Rexall, Mega Brands, Chrysler and many more.What does Bob believe? He believes that highly creative solutions are essential to capture consumer engagement. The world of creativity is now more tactical than ever. Broader, more traditional media now behave like retail stores enhancing the retail experience. In turn, stores are increasingly used as sources of media — places that provide heightened sensory experiences in which people areimmersed in a brand’s culture and beliefs. Happily, Bob Gorrie is also a fulfilled family man who spends his rare spare time with his wife,children,grandchildren, friends and relatives, keeping active with skiing, biking, tennis, and golf. Still, outside the store or boardroom, Bob can’t really stop thinking or talking point of purchase and retail. He has meaningful connections within the retail community for over 30 years.So, what then do his peers think of him? The answer is found in the POPAI “Hall of Fame”where he is honored with the POPAI “Hall of Fame” Award of Distinction for service to the industry and community.